This document discusses considerations for hybrid events that include both live and online participants. It finds that hybrid events can reach a much larger audience while reducing costs and environmental impact compared to solely in-person events. However, they require dedicated design of separate experiences for live and online participants, new roles to manage the online experience, and inverted marketing efforts focused more on digital than traditional channels. Budgeting for elements like video production, streaming services and virtual platforms is also needed. Overall, hybrid events provide opportunities but require planning and resources to execute successfully.
5. âIn advance I was not sure
of what to expect, but there
was so much positive
energy!
It brought people closer
together, which really suits
the values âof our brandâ
Mieke van Loenen
Director of events, ICCA
13. Program(s) at a glance
Day 1
Day 2
Bangkok,
Thailand
Day 1
Beijing,
China P.R.
Offices
Mobiles
Hybrid bidding seminar
Amsterdam,
Netherlands
Day 3
Day 2
14. Program(s) at a glance
Pre-Show
LIVE Interactive session
1. Welcome by virtual hosts
2. Martin Sirk, CEO ICCA & moderator
After-Show
1. Bidding story by panelist
2. Mieke van Loenen, events director ICCA
3. Doâs & Donâts in bidding, 2 panelists (clients)
3. RSMP experience, 2 live delegates
4. Martin Sirk, CEO ICCA & moderator
5. Closing by virtual host
35. Benefits are clear!
1. Larger reach
2. More interaction with audience
3. Sponsor opportunities
4. Reduces CO2 & travel costs
5. Huge pile of promotion material