Onboarding workshop

1. I-WAN Media Sdn Bhd (1010059-U)
WELCOME!
Highlight and
review the
most important
policies
Finance basics
The industry
value chain
Value chain
game
Summary
10:43AM
1

2. Pass out completed index cards & read your new card out
loud & then try to guess who wrote it.
The person that was guessed will say "yes" or "no"
depending on if it was their card or not.
Who wrote the note card can briefly explain their story
Only gets one guess. Everyone can reveal which card was
theirs.
Pass out an index card & don’t do anything with them until
given instructions.
Write down an interesting thing they have done. Don’t share
your answers with anyone.
Examples: "I ate bugs before", "I once drank a gallon of
milk", "I lived in seven different states". Something that
not everyone would already know about them.
Pass your index card to me.
Whodunit allows participants to learn interesting
facts about each other
10:43AM
2

3. Try to accept others views….
or at least understand them!
Listen to others
Don’t put other people down
Respect Confidentiality & Trust
Show Respect
Don’t Interrupt others
Try to accept others views
Classroom Procedures and General Information
The Bathrooms are where
The Break Refreshments include:
The Room for Lunch is where
Lunch menu
A vegetarian option is offered
Smartphones on off
Please don’t email or text during course
10:43AM
3

4. Learners to not only get focused on the day’s
training but also to get everyone moving from the
start & meeting each other as they do so
Individual Exercise (15 mins)
There are 4 flipcharts around the room
What are you leaving behind to be here today?
What do you want to take away from today?
What are you offering to the group today?
How would we like to work together today?
Visit each in turn & add your comments
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4
15 minutes
End

5. Company vision
“We put clients in our soul,
internalize their
expectation, deliver the
results and make
them smile.”
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5

6. About
Us
I-WAN Media is appointed to manage advertisement
space solely and exclusively by e-Pay (M) Sdn Bhd, a
single largest electronic payment terminals operator in
Malaysia. The services offered by e-Pay is available over
more than 12,000 terminals and at 20,000 touch points
nationwide. These advertisement space will be viewed by
15 million people monthly and the only platform of such
nature in Malaysia.
I-WAN Media via its special media technology platform -
softpink* have been selected as the top 5 entrants for Asia
Pacific Information and Communication Technology Award
2014 (APICTA 2014).
I-WAN Media is an innovative and technology based
company that involves in the business of integrated media
management and services.
The services includes those of space on print, interactive
platform, digital outdoor media, web-based medium,
telecommunication contents and platforms, digital media,
consumer receipts and event management including trade
marketing supports.
_______ _________
10:43AM
6

7. Dato’ Ishak Mohd
Ishtiaq, Chief
Executive Officer
ADMIN & HR
Siti Salwa binti
Mohamad Nor,
Executive
Administration&
Talent
Mohd Azman bin
Mohamed
Mustafa, Driver &
Despatch
CREATIVE
Nur Sajaratul
Aishah binti
Zainudin,
Executive Creative
& Media
Nik Ahmad Rafsan
bin Nik Roslan,
Executive,
Creative & Sales
Zulhusni bin
Mohamad
Nawawy,
Executive,
Creative
SALE & MARKETING
Farah Hanum binti
Mohamad
Hasnan,
Executive, Sales &
Marketing
PA
Ghazali Md. Noor,
Training Specialist
& Consultant
Who’s who
10:43AM
7

8. Voice of the Customer
(VOC)
Customer
Voice of the
Customer
Key Customer Issue(s)
Critical
Customer
Requirement
Who is the Customer?
What does the customer want
from us?
We need to identify the issue(s) that
prevent us from satisfying our customers.
We should summarize key issues and translate them
into specific and measurable requirements
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Enter Key Slide Take Away (Key Point) Here
International Standards for Lean Six Sigma (ISLSS)
Voice of the Customer is Getting Louder Video by the PEX Network
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9. Take your simple process flow diagram and use it to
build a SIPOC diagram
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10. Use the post-it as simple flow chart symbols
Hang as rectangle for a Process Step and turn 45 degrees
to act as a Process Decision point
Draw lines showing the flow
Decision points should always have at least 2 lines coming
from it
Use different color post-its to represent different aspects
such as, value added and non-value added
NOTE: If you don’t have different colors, use a
colored marker and draw a box around the post-it
 examples:
Process
Step
(Verb)
Process
Decision?
(Ask a
Question)
Non-Value
Added Step
Step
Needing
Follow-up
I.T. System
Steps to create a brown (kraft) paper
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11. Suppliers Inputs Process Outputs Customers
 Delivered invoice
 Delivered receipt
 Billing Dept. staff
 Customer database
 Shipping information
 Order information
Billing Process
Input Metrics Process Metrics Output Metrics
 ?
 ?
 ?
Quality
Speed
Cost
 Supplier #1
 Supplier #2
 Supplier #3
 Customer #1
 Customer #2
Enter Key Slide Take Away (Key Point) Here
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International Standards for Lean Six Sigma (ISLSS)
SIPOC Training Video by New Horizons
SIPOC chart
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11

12. 27-May-16
10:43AM

13. 27-May-16
Core
Values
Vision
Highlightandreviewthemost
importantpolicies
Delivering the best ideas & marketing strategies with
innovative and commercial edge; with clients’ satisfactory
on top of our mind in delivering these qualities :
Client – centric
High creativity
Strategic Media Buying
End to end marketing communication solution
To be the best strategic integrated marketing
communications company that adds value to clients,
delivering innovative edge in marketing solutions and with
high creativity works.
_____
______
_____
10:43AM

14. Benefits
Working hours Probation &
confirmation/
Termination
Salary/ EPF/ Socso/
Zakat/ Tax
Public holidays/ Leaves Medical benefits Code of conduct &
discipline
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14

15. General duties of
employees at work
 to take reasonable care for the safety & health of himself
& of other persons who may be affected by his acts or
omissions at work;
 to co-operate with his employer or any other person in
the discharge of any duty or requirement imposed on the
employer or that other person by this Act or any
regulation made thereunder;
 to wear or use at all times any protective equipment or
clothing provided by the employer for the purpose of
preventing risks to his safety & health; &
 to comply with any instruction or measure on
occupational safety & health instituted by his employer or
any other person by or under this Act or any regulation
made thereunder.
1. The provision & maintenance of plant & systems of
work that are, so far as is practicable, safe & without risks
to health;
2. The making of arrangements for ensuring, so far as is
practicable, safety & absence of risks to health in
connection with the use or operation, handling, storage &
transport of plant & substances;
3. The provision of such information, instruction, training &
supervision as is necessary to ensure, so far as is
practicable, the safety & health at work of his employees;
4. So far as is practicable, as regards & place of work under
the control of the employer or self-employed person, the
maintenance of it in a condition that is safe & without risks
to health & the provision & maintenance of the means of
access to & egress from it that are safe & without such
risks;
5. The provision & maintenance of a working environment for
his employees that is, so far as is practicable, safe,
without risks to health, & adequate as regards facilities for
their welfare at work.
General duties of
employers & self-
employed persons to
their employees
10:43AM
15

16. The Employment Act
1955
The Children & Young
Persons (Employment)
Act 1966
Enforced by the Labour Department
Sets minimum labour standards for workers & seek to
protect them from exploitation
Apply to Peninsular Malaysia & the Federal Territory of
Labuan only
 The employees in East Malaysia is covered under
The Sabah & Sarawak Labour Ordinances
Covers
 Employees in the private sector earning not more
than RM1500 per month
 those who work as manual labors, supervise
manual labors, operate or maintain machines
Areas covered
 Contracts of service,
 Payment of wages,
 Employment of women,
 Working hours & holidays,
 Registers, returns, complaints & inquiries
To prevent the exploitation of child labour
1. Under 14 yrs.. – only light work in family’s business
2. 14-16 yrs..
 In light work that does not involve the use of machinery; &
 A maximum of 7 hrs.. per day
 May not work between 8pm – 6am
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16

17. The Wages Council Act
1947
The Employment
(Restriction) Act 1968
Non-Malaysian citizens are required to obtain a valid work
permit before they can be employed locally.
Enforced by the Labour Department
Employees are not organized into unions
Covers 4 sectors
 Shop assistants
 Hotel & catering industry workers
 Port of Penang stevedores
 Cinema workers
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18. Working Hours &
Holidays
Rest day
 Every employee shall be allowed in each week a rest day
of one whole day
Hours of work
 an employee shall not be required under his contract of
service to work:
 more than 5 consecutive hours without a period
of leisure of not less than 30 minutes duration;
 more than 8 hours in one day;
 in excess of a spread over period of 10 hours in
one day;
 more than 48 hours in one week
Working on.. Pay rate Overtime Pay
Work day Normal rate 1.5 x normal rate
Rest day
1 x normal rate (for < ½ his
normal hours of work )
2 x normal rate (for > ½ his
normal hours of work )
Public holidays 2 x normal rate 3 x normal rate
Years of Service Public Holidays Annual Leave Medical Leave
< 2 YEARS
10 days including:
the National Day
8 days 14 days*
2 – 5 YEARS the Birthday of the Yang di-PertuanAgong 12 days 18 days*
> 5 YEARS
the Birthday of the Ruler or the Yang di-Pertua Negeri
the Workers' Day
16 days 22 days*
* 60 days if
hospitalized
Holidays, Annual Leave &
Sick Leave
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19. The Factories &
Machinery Act 1967
Administered by the Trade Unions Department
Permitting workers to form & join trade unions provided
these are registered organisations
Provides:
The procedures for applying for registration, the use of
union funds, the rights & liabilities of unions, & other
matters relating to the constitution of unions
Gives protection in terms of health & safety for all workers
working in factories regardless of sex
The jurisdiction of the act covers all factories
____ & ____
The Trade Unions Act
1959
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20. Human Resources Development Bhd Act 2001
Currently, the categories of employers covered under the
Act are as follows
 Employers with 50 employees & above in the
manufacturing sector
 Employers with 10 to 49 employees & a paid-up
capital of RM2.5 million & above in the
manufacturing sector
To ensure employers conduct training for their workers so
as to upgrade their skills & abilities
Enforced in January 1993
Led to the establishment of the Human Resources
Development Fund (HRDF)
Administered by the Human Resources Development
Council (HRDC).
Employers with 10 employees & above in 20 selected industries in the services sector, namely, the hotel industry, tour
operating business (in-bound tour only), shipping, air transport, telecommunication, computer services, advertising, postal &
courier services & freight forwarding (w.e.f. 1 January 1995); private higher education, training & the energy sector (w.e.f. 17
February 2000); & direct selling, port services, engineering support & maintenance services, research & development,
warehousing services, security services, private hospital services & hypermarkets, supermarkets & departmental stores. For
hypermarkets, supermarkets & departmental stores, only employers with 50 employees & above are required to register.
Employers in the manufacturing sector with 10 to 49 employees & a paid-up capital of less than RM2.5 million are given
the option to register with PSMB.
10:43AM
20

21. Companies that employ 50 employees & above
(Effective from 1 January 1993)
1% of employees' monthly wages
Companies that employ less than 50 to a minimum of 10 employees,
with a paid-up capital of RM2.5 million or more
(Effective from 1 January 1995)
1% of employees' monthly wages
Companies that employ less than 50 to a minimum of 10 employees,
with a paid-up capital of less than RM2.5 million are given the option to
register with PSMB.
(Effective from 2 August 1996)
0.5% of employees' monthly wages
Manufacturing companies contribute as follows:
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21

22. The Employees Provident Fund Act 1991
Those who are exempted from making the compulsory
contribution are
 Employees or workers holding
 Employment Pass or expatriates holding
Visit Pass (Temporary
 Employment) whose monthly wages is not
less than RM2,500
 Thai workers who enter Malaysia with a Territorial
Pass
 Seamen
 Foreign domestic maids
 Self-employed persons
 Out-workers who do cleaning & alteration repair
works
 Persons detained in custody, in prison, Henry
Gurney School & mental hospital
 Pensioners
Administered by the Employees Provident Fund Board
To ensure workers have funds available on their retirement
Covers:
 All employees in Malaysia (16 years old &
above)
 Before 1 August 1998: Expatriates & foreign
workers are not required to contribute (but can
choose to contribute)
 After 1 August 1998: Expatriates & foreign workers
earning less than RM2,500 are required to
contribute.
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22

23. % of contribution
Employer Employee
All employees except expatriates & foreign workers 12 11
Expatriates & foreign workers (except for those excluded) RM5/per person 11
Contributions
Members’Account: 3 separate accounts
1. Account 1 (60%): for pension
2. Account 2 (30%): for purchase of house & computer
3. Account 3 (10%): for medical costs
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23

24. The Employees Social Security Act 1969
Nevertheless, SOCSO does not cover the following
categories of persons :
 A person whose wages exceed RM3,000 a month
& has never been covered before.
 Government employees.
 Domestic servants employed to work in a private
dwelling house which includes a cook, gardeners,
house servants, watchman, washer woman &
driver.
 Employees who have attained the age of 55 only
for purposes of invalidity but if they continue to
work they should be covered under the
Employment Injuries Scheme.
 Self-employed persons.
 Foreign workers.
Enforced by the Social Security Organisation
To provide protection to workers who may be involved in an
accident at work or who contract some occupational
disease
For employees in the private sector who earns less than
RM3000 per month
An employee must be registered with the SOCSO
irrespective of the age.
The principle “once in, always in”
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24

25. An insured person or dependents will be entitled to
the following benefits:
SOCSO provides coverage to eligible employees through 2
schemes namely
Employment Injury Insurance Scheme
Invalidity Pension Scheme.
These schemes are classified into 2 categories :
1. First Category - Employment Injury Insurance
Scheme & Invalidity Pension Scheme. The
contribution payment is made by both the employer
& employee
2. Second Category - Employment Injury Insurance
Scheme Only. The contribution is paid by the
employer only. An employee who is not eligible for
coverage under the Invalidity Pension Scheme is
protected under this category.
These schemes provide the benefits of invalidity pension,
invalidity grant, survivors pension, rehabilitation, funeral
benefit, constant attendance allowance & educational loan.
1. Periodical payments in the case of invalidity
2. Periodical payments in the case of disablement
suffered as a result of an employment injury
3. Periodical payments to the dependents of an
insured person who dies as a result of an
employment injury
4. Payments for funeral benefit or expense on the
death of an insured person as a result of an
employment injury
5. Periodical payments to an insured person who is in
receipt of invalidity pension or disablement benefit
& is so severely incapacitated or disabled as to
require the personal attendance of another person
6. Medical treatments for the attendance on insured
persons suffering from disablement
7. Periodical payments to dependents of an insured
person who dies while in receipt of invalidity
pension
10:43AM
25

26. The Workman’s
Compensation Act
Applied to the following sectors
 Manufacturing
 Mining & Quarrying
 Construction
 Agriculture, Forestry & Fishing
 Utilities:
 Electricity;
 Gas;
 Water; &
 Sanitary Services
 Transport, Storage & Communication
 Wholesale & Retail Trades
 Hotel & Restaurants
 Finance, Insurance, Real Estate & Business Services
 Public Services & Statutory Authorities
The Occupational Safety
& Health Act 1994
 Enforced by the Labour Department
 To provide compensation to workers who have accidents
at work or who contract employment-related diseases.
 Covers:
 Foreign workers earning less than RM 900 per
month
 Employers must take out an insurance policy to cover
liability under the act.
Gazetted on the 25 February 1994 by the Malaysian
Parliament.
Enforced by the Department of Occupational Safety & Health
To ensure safety at the workplace
1. Carry out inspections at workplaces
2. Organize promotional activities
3. Assist government departments with technical
expertise
4. Carry out activities aimed at improving safety &
health
___
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26

27. Protects the legitimate rights of employers & workmen or employees & their trade unions.
Provides the procedure relating to submissions of claims for recognition & scope & representation of trade
union & collective bargaining.
Does not allow matters relating to promotion, recruitment, dismissal, transfer, retrenchment, reinstatement & allocation
of duties & prohibition of strikes & lockouts over any of these matters to be included in the proposal for collective
bargaining.
Provides for speedy & just settlement of trade disputes by conciliation or arbitration where direct negotiation fails.
Provides the power to the ministry of human resources to intervene & to refer at any stage any trade dispute to the
industrial court for arbitration.
The Industrial Relations Act 1967
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27

28. Performance reviews techniques
– Red Light, Yellow Light, Green Light Strategy
1. Review all relevant information & data on performance
2. Document feedback on strengths & areas for
improvement
3. Complete ratings for the review period
4. Create SMART objectives for next review period
5. Prepare for feedback session with employee
6. Communicate your expectations for improvement
(verbally and in writing)
7. Encourage employee to commit to resources you will
provide to help achieve success
RED (20) – YELLOW (60) – GREEN (20)
Red – Below-average contribution
Yellow – Average contribution
Green – Top contribution
_
____
_____
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28

29. Planning & Goal
Setting
Business objectives
cascade down each level
all the way to individual
contributors – so that
everyone has meaningful
goals aligned with
the strategy.
Feedback & Coaching
Feedback is information
about behavior that helps
employees understand their
effectiveness in meeting goals.
Coaching is manager input
& guidance to help employees
Improve performance.
Performance Review
Performance is evaluated for
achievement of goals &
demonstrated behaviors.
Successful reviews
are the result of good
communication between manager
& employee throughout the
performance period. Goals
are defined & coaching for
improvement is provided.
_____
Performance management process
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29

30. Company handbook
Other policy documents
Contact name/ phone for each area
Other resources
10:43AM
30

31. 27-May-16
10:43AM

32. 27-May-16
To play these exciting PlayStation
games
we need a play station 1st!
“Getting Started With Finance”
(In Less Then 5 Minutes!)
That’s how much we need
Let’s see how much we have
Play Stations Cost Money
10:43AM

33. 27-May-16
Nothing Left From My Pocket Money
Can We Buy This From Our Pocket
Money?
10:43AM

34. 27-May-16
600 Bucks. Not Bad!
Wait!
The Piggy Bank Has Some
Money!!
10:43AM

35. 27-May-16
Still not Enough !
600 Bucks
+ = 1100
600 Bucks From The Piggy Bank &
500 Bucks From Dad
That’s A Cool 1100 Bucks!.
500 Bucks.
That’s
what Dad
can spare.
Need To Ask Dad (Better Still Mom) For
A Loan
10:43AM

36. 27-May-16
?Now What ?
Where do we get that?
99 Bucks Short
Tommy !
His Piggy Bank’s Bursting
If Tommy Can Put In 99 Bucks
He Can Share The PlayStation
10:43AM

37. 27-May-16
Tommy’s IN !
My New Partner..
I Need 99 Bucks
But Tommy Wants To Be An
Equal Partner
I Put In 600 Bucks
And Here’s His 600 Bucks!
10:43AM

38. 27-May-16
More than enough money
to buy the PlayStation
+
= RM1700From Tommy
RM600
Let’s Do Some Quick Math
Piggy Bank
RM600
From Dad
RM500
+
10:43AM

39. 27-May-16
The PlayStation Only
Costs RM1199
Money Left Over RM501
That’s the name for
Where the money came from
(also known as SOURCE)
Liability
Let’s Talk Money Language
10:43AM

40. 27-May-16
Money that you put in is
Owner’s Capital
*
When you have a Partner (like Tommy) that’s
Shareholders Capital
*
Loan from Mom or Dad known as
Loans
Like Any Language
Money Language Also Has A
Vocabulary
10:43AM

41. 27-May-16
ASSETS
OR
Where the Money went
(also known as Application of Funds)
Time
For Some More Money Language
Lets Play With The
Games
That Came With The
PlayStation
Where the Money went
Let’s Go Get That
PlayStation And
Hook It Up
10:43AM

42. 27-May-16
Money That’s Left Over Is Also An
Asset
(Known As Cash Balance)
A statement Balancing
Where the money came from
with
Where the Money went
Is called a Balance Sheet
Back To The
Money Language
10:43AM

43. 27-May-16
Our very 1st balance sheet
Total RM1700 Total RM1700
OPENING BALANCE SHEET
Assets
(Where the
Money went)
PlayStation
RM1199
Cash Balance
RM501
(Money Left
Over)
Shareholders Capital
ME RM600
Tommy RM600
Liabilities
(Where the Money came
from)
Loans
Dad RM500
10:43AM

44. 27-May-16
Financebasics:
Thebottomline
You need to make profit:
To maintain and repair
To develop and expand (and/or to line the shareholders
pockets)
Revenues
Costs
-
Price
Volume
x
Fixed
Variable
+
Sell it for more
Sell more of it
Buildings, Salaries
Materials, Cost of Sales
Profit
Reduce costs
10:43AM

45. R.O.R
R.O.A
R.O.I
R.O.E
%
Current assets RM
Less: current liabilities RM
Net working capital RM
Equity %
Assets
Debt %
Revenue
Working capital
Non-current assets
Profit for the year
Efficiency
Liquidity
Growth
Stability
(Incubation)
(Total insolvency: debt is out of proportion)
(Financial insolvency = inaction)
(Cash shortage: must rely on credit)
The 4 financial objectives
10:43AM
45

46. CLOSING BALANCE SHEET
SHARE
HOLDERS
EQUITY
Investing decisions
Operating decisions
Financing decisions
Statement of Financial Position
Managers
CEO/CFO/Treasurer
Managers
Service
Outbound
Logistics
Ops
Inbound
Logistics
Marketing
&
Sales
Service
ASSETS
Fixed Assets
Working
Capital
LIABILITIES
OPENING BALANCE SHEET
ASSETS
Fixed Assets
Working
Capital
SHARE
HOLDERS
EQUITY
LIABILITIES
Retained
Earnings
Firm
Infrastructure
Technology
Development
HRM
Procurement
Types of business decisions
10:43AM
46

47. An asset is an item owned by a business which it intends to convert into cash (a current
asset such as debtors and stocks) or to generate sales and hence profits (a fixed asset
such as premises, plant and vehicles).
Are the funds provided to the business i.e.. what it "owes". In some situations this would
include "Owners Funds" since the company owes the share capital and retained profits to
the owners of the business but it is customary to include only Long Term Loans and
Current Liabilities.
The big terms – Assets
OPENING BALANCE SHEET
FIXED ASSETS
Land & Buildings
Equipment
Vehicles
Patents
CURRENT ASSETS
Stocks
Debtors
Cash
LONG TERM LOANS
(Owners’ Funds wiped out by
operating losses or asset
devaluations )
CURRENT LIABILITIES
Creditors
Overdraft
_____
Liabilities
10:43AM
47

48. Means rights and in finance refers to the rights of the owners to the surplus of assets over liabilities i.e.. the Net Worth of the
business aka Owners’ Funds.
Capital employed is the total long term funding in a business i.e.. the owners' funds + long term liabilities.
Capital Employed
The big terms –
Equity
OPENING BALANCE SHEET
FIXED ASSETS
Land & Buildings
Equipment
Vehicles
Patents
CURRENT ASSETS
Stocks
Debtors
Cash
OWNERS FUNDS
Share Capital
Retained Profits
LONG TERM LOANS
(Owners’ Funds wiped out by
operating losses or asset
devaluations )
CURRENT LIABILITIES
Creditors
Overdraft
10:43AM
48

49. The big terms –
Working Capital
A business is insolvent when it is unable to satisfy creditors
or discharge liabilities, either because liabilities exceed
assets and owners funds….
This is the same as "Net Current Assets" i.e.. it is the
difference between current assets and current
liabilities.
OPENING BALANCE SHEET
FIXED ASSETS
Land & Buildings
Equipment
Vehicles
Patents
CURRENT ASSETS
Stocks
Debtors
Cash
OWNERS FUNDS
Share Capital
Retained Profits
LONG TERM LOANS
(Owners’ Funds wiped out by
operating losses or asset
devaluations )
CURRENT LIABILITIES
Creditors
Overdraft
Insolvent
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49

50. The big terms – Liquidity
Fixed Costs: These are
costs such as salaries and
rent which do not
automatically change as
volume
increases/decreases. They
change abruptly in a steps-
of-stairs pattern when their
capacity is reached.
Variable costs change in
direct proportion to
changes in sales volume.
Materials which have to be
included in every unit sold
would be a good example.
Is the ability of a
business to meet its
day-to-day
obligations and
determined by the
adequacy of current
assets to cover
current liabilities
(i.e.. working
capital).
OPENING BALANCE SHEETCURRENT ASSETS
Stocks
Debtors
Cash
CURRENT LIABILITIES
Creditors
Overdraft
R
M
Increasing volume of output
Sales
Variable
Costs Fixed
Costs
Fixed and variable costs
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50

51. Capital expenditure refers to "material" (significant
relative to the scale of the business) expenditure on
fixed assets. Such expenditure will not be charged in full to
the profit and loss account in the period that it is made but
will be phased or "written off" over the anticipated useful
life of the asset in the form of a depreciation charge. This
conforms to the principle of "true and fair" and avoids
misleading distortions to profit from one period to the next.
Revenue expenditure is repetitive expenditure on day to
day items such as wages, goods for resale and overheads.
The test is that the benefit of the expenditure will be used in
the current accounting period as opposed to capital
expenditure which creates benefits for a number of
accounting periods.
_____ ______
____ ___ ___ ____
_____ ______
_____ ______
The big terms
– Capital vs Revenue Expenditure
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51

52. Item Profit Cash
Capital expenditure N/A In full at time of payment
Depreciation
Charged over the life of
the asset
N/A
Credit sales In period invoiced May be outstanding at the end of the period
Credit Purchases In period incurred May be outstanding at the end of the period
GST
N/A Added to sales and purchases and balance
to or from Hasil
New Capital in N/A In full at time of receipt
Capital Grants
Credited over an
appropriate period (like
reverse depreciation)
In full at time of receipt
Loan payments Interest amount only Interest and Principal
Why profit is not the same as cash
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52

53. 27-May-16
CASH FLOW STATEMENT
PROFIT & LOSS
STATEMENT
REVENUE
OPENING BALANCE SHEET
ASSETS
Fixed Assets
Working
Capital
Overheads
payments
(Daily,
weekly,
monthly)
CLOSING BALANCE SHEET
Service
Firm
Infrastructure
HRM
Technology
Development
Outbound
Logistics
Ops
Inbound
Logistics
Marketing
&
Sales Service
Procurement
Cash in hand increases
Capital Drawings
SHARE
HOLDERS
EQUITY
LIABILITIES
Retained
Earnings
ASSETS
Fixed Assets
Working
Capital
SHARE
HOLDERS
EQUITY
LIABILITIES
Net Profit
Expenses
Cash outflow
(Costs of production)
Cash inflow
(Revenue from Sales)
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54. 27-May-16
10:43AM

55. 27-May-16
Theindustryvaluechainorvalue
system
The value chain of the business unit is
only one part of a larger set of value-
adding activities in an industry—
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56. 27-May-16
Our
Clients

57. Operating activities—those that enable it to fulfill its role in the industry value chain and hence satisfy its customers, who
see the direct effects of how well those activities are carried out. Not only must each activity be performed well, they must
also link together effectively if the overall business performance is to be optimized
Service activities—those which are necessary to control and develop the business over time and thereby add value
indirectly—the value being realized through the success of the primary activities
Type of business activity
Service
Firm
Infrastructure
HRM
Technology
Development
Outbound
Logistics
Ops
Inbound
Logistics
Marketing
&
Sales Service
Procurement
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57

58. Service
Firm
Infrastructure
HRM
Technology
Development
Outbound
Logistics
Ops
Inbound
Logistics
Marketing
&
Sales Service
Procurement
The traditional value
chain model
transforming the inputs into the products or services
required by the customers. This involves bringing the
resources and materials together to make the
‘product’ (e.g. a car) or provide the service (e.g. a
banking current account)
Inbound logistics—obtaining, receiving, storing and
provisioning the key inputs and resources in the right
quality and quantity to the business. This may include
recruiting staff as well as buying materials,
components and services and dealing with
subcontractors and acquiring equipment
_____ __ ______
Operations
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58

59. Service
Firm
Infrastructure
HRM
Technology
Development
Outbound
Logistics
Ops
Inbound
Logistics
Marketing
&
Sales Service
Procurement
Providing ways in which the customers and consumers are
aware of the product or service and how they can obtain it,
including how to induce them to buy or use the product
or service. This would apply to a new car model, or a bank
account, but also to cancer screening in the Health Service,
for instance.
Outbound logistics
Distributing the products to the customers either direct to the
consumer or to the appropriate channel of distribution, so that
the customer can obtain the product or service and pay for it
appropriately (e.g. a car could go via a dealer to the customer,
although it is possible for the customer to buy direct from the
manufacturer and have the car delivered from the factory; or
the delivery of cash to a bank customer via an Automatic Telling
Machine (ATM) installed in a grocery retailer).
_ _ _
Sales and marketing
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59

60. Service
Firm
Infrastructure
HRM
Technology
Development
Outbound
Logistics
Ops
Inbound
Logistics
Marketing
&
Sales Service
Procurement
Adding further value by ensuring the customer gets full benefit or value from the product once purchased (e.g. car warranty,
or information on how to use a bank account to avoid unnecessary charges).
Services
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60

61. I-WAN Media Sdn Bhd (1010059-U)
Company
policies
Finance
basics
The
industry
value chain
Value
chain game
Summary
WELCOME!
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61

62. 27-May-16
Valuechaingame
Instructions
To play the game, you will need the following:
A board with enough pieces for all players.
One envelope for each player. Each player will store his/her
money and Property Title Deed cards in this envelope and
leave it in the room each day.
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63. 27-May-16
10:43AM

64. 27-May-16
Summary
Discuss the topics covered.
Reiterate your welcome.
Remind the participants to submit paperwork.
Wrap up the orientation session.
10:43AM

65. Nike
Weiden KennedyWeiden KennedyiCrossing
MediaBank
ComscoreMediaMathAtlasKenshooOmniture
Visual IQ
Pointroll
Experian
AppNexus
IGN Tumri DoubleVerify Covario
EvidonTrustMetricsTurnQuantcast
Casale Millenial Media Audience Science Collective
FreeWheelFat TailYieldExPubmatic
ADTECH
Operative
Wall Street Journal
BlueKai
Example Companies
Publishers
Publisher
Company
Advertiser
PC / Mobile Device
Audience (Consumers)
Media Sales
Marketing Department
Media Agency (incl. Trading Desks)
Sell Side Ad Server (Publisher Ad Server)
Agency “housekeeping” systems (ERP, Bill/Pay, Accounting, Etc…) <generally IT and IT
Vendors>
Sell Side Platform
(SSP)
Sales Workflow Tools (plus Ad Operations)
SEM Agency Creative Agency
SEM ToolsWeb Analytics
Buy Side Ad
Server
DSP
Research /
Planning
Agency
Yield Management
Private
Exchanges
Media Analytics
Emerging Media
Vendor(s)
Self Service
Sales
Content
Aggregators
Attribution
Vendors
Verification
ComplianceBrand Safety
Ad Exchanges
Creative
Optimization
Ad Network
Targeted
Network AMPMobile Network
Vertical Ad
Network
Data Suppliers
Advertiser Data
Platforms (DMPs)
Data Aggregators
Re-targetersRich Media
Vendors
Media Management Systems
Advertising Ecosystem
Publishing / Marketing Ecosystem
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65

66. 27-May-16

67. How to write an advertising proposal
Advertising proposals are written by advertising consultants
for prospective clients.
They lay out an advertising campaign plan, including
audience, strategies and cost of the campaign.
The advertising proposal gives clients an outline of what to
expect from the advertising campaign and details the scope
of the work.
Clients might accept the advertising proposal or respond
with questions or comments about things to change.
Do Now
You work for a marketing agency and are looking for
business. You would like to create a new campaign for a
specific company. How would you convince them that you
are the person for the job? What would you include in your
proposal?
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67

68. Prepare your proposal by reviewing the client’s mission carefully and carrying out research to build your understanding of
the client’s markets, products and challenges.
Develop your strategy for the campaign and assess the strengths and weaknesses of your proposal before committing it to
paper.
Step one: prepare and organize
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68

69. Step two: cover and title page
Design a cover page for the advertising proposal
Include:
Title of the document
Name or Business name
Business logo and Date
Contact Information
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69

70. Step three: company overview
Company Overview page
Include:
Brief introduction of the company
When it was established
The vision and mission of the company
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70

71. Step four: advertising concept
Advertising Concept page
Include:
Introduce the type of advertising mechanisms you hope to
utilize.
Give a brief explanation of each form of advertising.
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71

72. Step five: the proposal
The Proposal page
Include:
What do you propose?
Where will you choose to display your advertisement?
What types of advertising will you use?
What are your target markets and how do you wish to reach
them?
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72

73. Step six: advantages and profitability
Advantages and Profitability page
Include:
Convince the reader why he should approve your form of
advertising.
How profitable is your advertising mechanism?
Here you will need to show facts and figures.
How will your advertising and marketing increase sales for
the company?
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73

74. Step seven: conclusion
Conclusion page
Include:
Tell the company why they should choose you as their
advertiser.
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74

75. Begin your proposal be researching your company/business, and start brainstorming your ideas for a new advertising
campaign that will entice youth to your business partner!
When you have a solid marketing idea, begin writing your advertising proposal. Use the “How to Write an Advertising
Proposal” handout while organizing your writing assignment.
Your task
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75

76. 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
Goals
Product
Introduction
Cost
reduction
Planning
Marketin
g
R&D
Introduction of
New feature
Project Title or Product Name Agile roadmap
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76

77. Point out and explain any forms needing immediate action.
Give deadlines for completing new employee paperwork.
Required paperwork
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77

78. “ We put clients in our soul, internalize their expectation,
deliver the results and make them smile ”
Summary
We are a wholly-owned Bumiputra company. We put innovation as edge to all integrated marketing &
communication solutions for all our clients. We leverage on the company’s core values and always put our
clients’ satisfaction on top of our mind, in what ever we do.
What make us different from others?
_ __ , ___
___ ___
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78

79. 27-May-16
10:43AM

80. Each participant is handed pieces of paper
Each paper has the name of other participants
Each participant has to write “ I am glad I met XXX
because…….”
The pieces of paper are distributed to the appropriate
people & read when they get home
CLOSING
GAMES
10:43AM
Highlight and
review the
most important
policies
Finance basics
The industry
value chain
Value chain
game
Summary
80

81. 27-May-16
10:43AM

82. What I have learnt
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
3things you have learnt today
2things you are not sure about
1way you can link what you have done today to your work
place
Write Down
Wrap up
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82

83. Learn Unlearn Relearn Evaluation
Please rate the following aspects of the course
excellent good not good poor
1. Organisation & domestics
2. Content
3. Notes
4. Presentation
5. Overall enjoyment

84. Other topics of interest
Course Date Name
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