PIONEERING NEW DIRECTIONS: CREATING A SOCIAL MEDIA STRATEGY

1. PIONEERING NEW DIRECTIONS:
CREATING A SOCIAL MEDIA
STRATEGY
Sandy Cochran, Library Assistant, Reference (Library Blog)
Greg Hardin, Reference Librarian (YouTube)
Brandy Klug, Electronic Resources Librarian (twitter, Help Blog)
Ursula Williams, Library Assistant, Electronic Resources (facebook)
The Phoenix Libraries Group Meeting
May 27, 2011
Texas Woman's University
Denton, Tx

2. http://www.flickr.com/photos/stratosphaerenlieder/2199022746/

3. PAST
At Work in Silos http://www.flickr.com/photos/docsearls/5500714140/

4. PRESENT
Social Media.
It's so intense!
What does it mean?
http://flickr.com/photos/arnog/4969688555/

5. http://modernreject.com/wp-content/uploads/2010/12/red-megaphone.gif

7. "The internet? Is that thing still
around?"-- Homer Simpson
http://www.publicdomainpictures.net/view-image.php?image=913&picture=computer-connections

8. TWU Libraries' Help Blog

9. TWU Libraries' Twitter Account

10. http://geekandpoke.typepad.com/geekandpoke/2007/03/the_podnoses_ep.html
Looking forward....

11. "Face to Face"
Figure Images: Renjith Krishnan @ FreeDigitalPhotos.net

14. http://www.keepcalm-o-matic.co.uk

15. rossdawsonblog.com/weblog/archives/2009/07/launch_of_socia.html

16. Promote
Inform
Openly Communicate
Nurture
Educate
Explore
Relationships
www.flickr.com/photos/cameliatwu/3870075870/

17. http://www.flickr.com/photos/kristinmarshall/4842064949/
Purpose
& Scope

18. Goals & Guidelines
http://www.publicdomainpictures.net/view-image.php?image=3029&picture=goal

19. FUTURE
"it's too risky to NOT be
different in this economy"
~ Stephen Abram, VP Strategic
Partnerships & Markets for Gale Cengage
http://www.publicdomainpictures.net/view-image.php?image=8821&picture=road

20. Vision &
Mission
http://www.4freephotos.com/Puzzle_pieces-image-36dc183a08339d69696afeeb8cd74682.html

21. References
○ Social Media Strategy Framework:
http://www.rossdawsonblog.com/SocialMediaStrategyFrameworkv2.pdf
○ Anytown Public Library’s Social Media Policy from Michael Stephen’s
http://tametheweb.com/2010/06/10/anytown-public-librarys-social-media-
policy/
○ PolicyTool for Social Media is a policy generator that greatly simplifies the
task of creating a working social media policy. http://socialmedia.policytool.
net
○ Establishing social media goals for our library
http://www.colleenscommentary.net/2010/02/11/establishing-social-media-
goals-for-our-library/
○ Social Media Best Practices
http://scalablesocialmedia.com/2011/04/social-media-best-practices/

22. Thank You!
Sandy Cochran scochran2@twu.edu
Greg Hardin ghardin@twu.edu
Brandy Klug bklug@twu.edu
Ursula Williams uwilliams@twu.edu
- http://www.facebook.com/twulibraries
- http://twitter.com/TWULibrary
- http://www.youtube.com/user/twulibraries1
- http://twulibraryinformationbulletin.blogspot.com/
Presentation:
http://www.slideshare.net/ghardin/pioneer-8118867