The marketing campaign for Fast Five utilized various social media platforms and partnerships. It began with releasing the first trailer on Vin Diesel's Facebook page to reach his large fan base. Posters and an official website further promoted the film. A Facebook game allowed fans to virtually experience locations from the movie. Universal also held Twitter competitions. They partnered with Dodge, who supplied cars for the film and promotions. Other automotive brands involved fans through sweepstakes. Adidas created official footwear. A mobile game and worldwide premiere in Rio de Janeiro completed the extensive campaign.