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  1. 1. Social Content Curation: Why, How, What! by Gianluca Fiorelli, Owner of ILoveSEO, @gfiorelli1! Tweet with Mozinar attendees: #mozinar! Technical problems or feedback:! Please email team@seomoz.org!
  2. 2. h"p://www.kapor.com/bio/    
  3. 3. A content curator is a critical knowledge broker who seeks, collects and shares on a continuous base the most relevant content in her area of expertise. h"p://itseo.org/CCManifesto    
  4. 4. SEEK COLLECT SHARE MOST RELEVANT CONTENT AREA EXPERTISE h"p://itseo.org/CCManifesto    
  5. 5. Different kind of Curation
  6. 6. Aggregation
  7. 7. Distillation
  8. 8. Elevation
  9. 9. Mashups
  10. 10. Chronology
  11. 11. WHY
  12. 12. We all admire brands like
  13. 13. Or people like
  14. 14. What do those Brands and People have in Common?
  15. 15. Thoughtful Leadership
  16. 16. Rand Me Obviously this is just a metaphor #justsayin
  17. 17. Bruce Clay Rand Obviously this is just a metaphor #justsayin
  18. 18. A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise. h"p://itseo.org/tleaders    
  19. 19. A thought leader is an individual or firm that significantly profits from being recognized as such. h"p://itseo.org/tleaders    
  20. 20. Inbound Search   Marke>ng   Social   Content   Media   Marke>ng   Marke>ng   h"p://itseo.org/InboundMark    
  21. 21. Content Marketing Content   Whatever   Cura>on   may  be   Content   Q&A   Blogging   Video   Infographics   Marke>ng   &  Charts   Research  &   White   Papers   h"p://itseo.org/InboundMark    
  22. 22. Content Curation helps you being seen as an expert and trusted source of information. Personal  Branding  
  23. 23. Content Curation helps Brands be on top of mind, especially during long B2B sales cycles. Branding  
  24. 24. Curation marketing will become increasingly popular as a way to establish expertise and authority.   Like all things, only a few will do it the right way and the rest will be akin to scraped content. h"p://itseo.org/TwAG2p    
  25. 25. HOW
  26. 26. Personas (your customers) h"p://www.slideshare.net/ipullrank/pub-­‐con-­‐personas-­‐for-­‐seo-­‐2012    
  27. 27. Use Followerwonk… h"p://itseo.org/FWCompare    
  28. 28. To discover your potential audience h"p://itseo.org/FWCompare    
  29. 29. Map it h"p://itseo.org/FWCompare    
  30. 30. To segment it
  31. 31. Look for random affinities too
  32. 32. Influencers (your “allies”) h"p://vimeo.com/16430345    
  33. 33. h"p://itseo.org/FWCompare    
  34. 34. h"p://itseo.org/FWCompare    
  35. 35. Learn scheduling h"p://crowdbooster.com  -­‐  h"p://bufferapp.com  and  others  
  36. 36. WHAT
  37. 37. THE DISCOVERY PHASE
  38. 38. Aggregators & News Sites h"p://alltop.com    
  39. 39. Aggregators & News Sites h"p://inbound.org  …  but  also  h"p://news.ycombinator.com      
  40. 40. Aggregators & News Sites h"p://mortgagenewsdaily.com    
  41. 41. Newsletters aggregators h"p://smartbrief.com    
  42. 42. Enterprise Solutions h"p://www.dowjones.com/fac>va      
  43. 43. Homemade solution
  44. 44. Pay attention to things like these
  45. 45. But avoid things like this
  46. 46. Twitter Lists Twitter Lists What?!?
  47. 47. Twitter Feeds We cannot directly use Twitter, because it removed RSS support in 11/2011
  48. 48. Facebook Lists h"ps://www.facebook.com/addlist/    
  49. 49. From Facebook to RSS https://www.facebook.com/feeds/page.php? id=255576081168962&format=rss20! h"p://sem-­‐group.net/search-­‐engine-­‐op>miza>on-­‐blog/subscribe-­‐to-­‐your-­‐favorite-­‐facebook-­‐ page-­‐via-­‐rss/    
  50. 50. Google+
  51. 51. Old school (still good) Do these guys have a blog worth subscribing to?
  52. 52. Thanks God IFFT Exists
  53. 53. ORGANIZING
  54. 54. Curation fail It’s not information overload. It’s filter failure (Clay Shirky) h"p://www.ted.com/speakers/clay_shirky.html    
  55. 55. The curator’s best friend (1)
  56. 56. Google Reader Web Mobile GoodNews   Press   Official  GReader   Reeder   Pulse   Mr.  Reader   Minimal   Taptu   Feedly   Reader  
  57. 57. Categorize and stick to it
  58. 58. Pro Tip Save evergreen contents in your favorites in Chrome. Its Sinc Option lets you see them on every device.
  59. 59. Alternatives h"p://www.faveous.com  -­‐  h"p://www.diigo.com    
  60. 60. Reader content influence on h"p://flipboard.com  -­‐  h"p://zite.com  -­‐  h"p://itseo.org/GCurrentApp    
  61. 61. CURATING
  62. 62. The curator’s best friend (2)
  63. 63. Buffer’s integrated into Google Reader Note how GReader is the ideal for G+ shares
  64. 64. (Brief note about G+ Shares) Try having a better Google Plus preview snippet
  65. 65. (Brief note about G+ Shares) Another reason for using WordPress SEO h"p://wordpress.org/extend/plugins/wprdpress-­‐seo/    
  66. 66. EXAMPLE OF GOOD PRACTICES
  67. 67. Blogging
  68. 68. ANALIZE
  69. 69. THE NICEST SIDE EFFECT
  70. 70. Relationship Marketing & Serendipity
  71. 71. Relationship Marketing Link  Building   Social   Content   Media   Cura>on   Marke>ng  
  72. 72. Relationship Marketing h"p://itseo.org/wX68dd    
  73. 73. Relationship Marketing h"p://itseo.org/wX68dd    
  74. 74. Relationship Marketing h"p://simplymeasured.com/free-­‐social-­‐media-­‐tools    
  75. 75. Q&A Time!! @gfiorelli1   www.iloveseo.net   gianluca@iloveseo.net   http://seomoz.org/webinars!

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