This document discusses best practices for localizing a business website for different European countries. It recommends starting with analyzing existing traffic and conversion data to prioritize key markets. Other tips include researching top keywords and competitors in each market, understanding local search intents, optimizing for relevant search engine results page features, checking for seasonal trends, and analyzing keyword trends over time to effectively localize content for different local audiences. The goal is to understand each local buyer persona and their unique search behaviors.
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Then, we must use the services of
professionals for correcting, localizing
and further enlarging our keyword base
Agencies Professionals Intl SEO Agencies
or Consultants
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Organic: all results are
informational. Only 1 of them has a
CTA
Video Carrousel. Its presence is a
clear suggestion of using video as a
content format.
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However, various “unofficial” Google
Trends API or hacks exist:
https://github.com/GeneralMills/pytrends
https://www.npmjs.com/package/google-trends-api
http://pablobarrios.es/seo/manipulando-google-trends-para-
seo/
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Thanks to the trend + keyword analysis we can better
prioritize the localization per country-market’s interest.
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Only doing this work we can have a real localized
keyword research
‘’There is your audience. There is
the language. There are the
words they use’’
(Eugene Schwartz)
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And localize our websites for the local buyer personas
Buyer personas are research-based archetypal (modeled)
representations of who buyers are,
what they are trying to accomplish,
what goals drive their behavior,
how they think,
how they buy,
and why they make buying decisions.
TONY ZAMBITO