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Gianluca Fiorelli's very practical guide to Keyword and Topical Research

(Key)Words matter, because they are the best way search marketers (and not just them) have to understand the consumers' world, their needs, their interests and aspirations.
Keywords research is our bread-trail for understanding the meaning behind a search.
Keywords are not dead, because Semantic SEO gave them new life.
We all know the theory, but what about putting theories into practice.
In this deck, Gianluca Fiorelli offers you a very practical guide about how to use Google itself for doing a great keyword and topical research.

Gianluca Fiorelli's very practical guide to Keyword and Topical Research

  1. 1. An Actionable Guide to Keywords and Topical Research Gianluca Fiorelli @gfiorelli1 – ILoveSEO.net
  2. 2. BREAKING NEWS KEYWORDS ARE NOT DEAD Hundreds of SEOs have been celebrating16:05
  3. 3. 1 2 3 4
  4. 4. UNIVERSAL SEARCH
  5. 5. IMAGES VIDEO NEWS
  6. 6. VIETNAM VIETNAM TOURISM VIETNAM CULTURE VIETNAM HOLIDAYS VIETNAM AIRLINES VIETNAM CURRENCY VIETNAM WAR VIETNAM WEATHER VIETNAM TRAVEL Vietnam TOURISM PICTURES Vietnam TOURISM CONTACT Vietnam TOURISM STATISTICS Vietnam TOURISM NEWS Vietnam TOURISM SAFETY Vietnam TOURISM MAP Vietnam TOURISM GUIDE Vietnam LONELY PLANET Vietnam WHERE TO GO Vietnam TOURIST ATTRACTIONS Vietnam TOURISM MAP Vietnam NATIONAL ADMINIST… TRIP TO Vietnam Vietnam TIPS TRAVELFISH Vietnam VISITING Vietnam
  7. 7. 40,000,000 MIO Keywords tracked .15% present Generic Carousels .166% present Complex Carousels
  8. 8. API
  9. 9. http://itseo.org/knimekws
  10. 10. http://itseo.org/ipullrankkws
  11. 11. 78 Unique Linking Domains 15,000+ Page Views 42 Inquiries generated (2800 USD/inquire potential value)
  12. 12. WIN
  13. 13. Thank you @gfiorelli1 – ILoveSEO.net

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(Key)Words matter, because they are the best way search marketers (and not just them) have to understand the consumers' world, their needs, their interests and aspirations. Keywords research is our bread-trail for understanding the meaning behind a search. Keywords are not dead, because Semantic SEO gave them new life. We all know the theory, but what about putting theories into practice. In this deck, Gianluca Fiorelli offers you a very practical guide about how to use Google itself for doing a great keyword and topical research.

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