Presentation to Austin American Marketing Association Marketing on a Dime Series

1. The Marketing
Hourglass
Getting Customers
to Know, Like
&Trust Your Business
© Duct Tape Marketing. Used by Permission

2. Definition of Marketing
Know Like Trust

3. Marketing is a System
1. Strategy before tactics
2. Fill your marketing hourglass
3. Publish educational content
4. Create a total web presence
5. Use a lead generation trio
6. Make selling a system too
7. Live by the calendar

4. The Marketing Hourglass
• Articles
Know • Ads
• Referrals
• Web site
Like • Reception
• Newsletter
• Marketing kit
Trust • Free report
• Product Presentation
• Webinar
Try • Evaluation
• Nurturing
• Service team
Buy • New customer kit
• Finance/delivery
• Post project survey
Repeat • Cross selling
• Quarterly events
• Results reviews
Refer • Partner intros
• Peer2peer events
© Duct Tape Marketing – all rights reserved

5. The
Buying Pattern

6. Timing
Triggers

7. Research

8. Know
• GOOGLE = Online
• ASK = Referral
• KNEW YOU =
Advertising/Promo
• READ/HEARD =
Public Relations

9. Like
Something they:
READ
SEE
HEAR
FEEL

10. = Minimize Risk
Proof Trial Products
Guarantees Low Cost

11. Deliver
CROSS SELL &
UP SELL
+
NURTURE
= RAVING FANS!

12. The Marketing Hourglass
• Articles
Know • Ads
• Referrals
• Web site
Like • Reception
• Newsletter
• Marketing kit
Trust • Free report
• Product Presentation
• Webinar
Try • Evaluation
• Nurturing
• Service team
Buy • New customer kit
• Finance/delivery
• Post project survey
Repeat • Cross selling
• Quarterly events
• Results reviews
Refer • Partner intros
• Peer2peer events
© Duct Tape Marketing – all rights reserved

13. Filling the gaps – product & process questions
• Articles
Know • Ads
• Referrals
Like
Trust
Try
• Service team
Buy • New customer kit
• Finance/delivery
Repeat
• Results reviews
Refer • Partner intros
• Peer2peer events
© Duct Tape Marketing – all rights reserved

14. Marketing Life Cycle

15. Questions

16. About Moxie Marketing
Marketing with an Attitude for Small Business
• We help small business owners and service professionals realize their
business dreams
• Install small business marketing systems & equip your company with
great creative, tools and tactics.
– Strategy before tactics
• Powered by Duct Tape Marketing, Certified Consultant
• Simple, effective, affordable
– Collaborative Consulting
• Your Businesses Virtual Marketing Dept.
• Group Training

17. About Moxie Marketing
– Creative Services – Jolly Design
• Logos, business identity
• Marketing collateral
• Web Design
– Public Relations – Dave Manzer Creative Relations
– SEO, SEM
– Advertising & Copywriting
– Video & Direct Marketing
– Email Marketing

18. Services
• Core offering: Guided Marketing Program (One-
on-one) – Your Virtual Marketing Manager
• Marketing Training Camp
• Referral Engine Group Training
• Social Media Group Training
• Match experts and contractors to match the
client’s needs and budgets (writers, etc.)
• Services: Constant Contact, SEO, Pixability
Video Marketing

19. Rick L’Amie
• Web: www.getmoxiemarketing.com
• Blog: www.marketingwithmoxie.com
• Twitter: twitter.com/MoxieMarketing
• LinkedIn: www.linkedin.com/in/ricklamie
• Email: rick.lamie@getmoxiemarketing.com
• Phone: 512.814.MOXIE (6694)