8. Why? Want people to know about what’s going on To stimulate conversation Highlight where and when people are talking about Tate Increase awareness and affinity Generate sales and footfall with content
9. How? Strategic: Day to day working group Wider steering group New role: Digital Communications Manager
10. How? Practical: Shared workload All tweeters use tweetdeck Social media calendar and schedule Regularity – 1-3 times a day Cross promoting content on other plat
21. Provoke debate Utilise hashtags to create a forum for debate e.g. #tatedebate Twitter feedback: more of same pls - it is what twitter is for - generating debate Dear @tate, please do discussions like these more often. Good to read all these different views @Tate Really inspiring debate. Would love to see more. Interesting to read the different points of view Nice to see the @Tate tweeter is responding to tweets and sending RTs. If you're not following @Tate you should be.
28. Tate Twitter – The results May 2009: 10,000 followers June 2010: 104,836 followers No 3 most popular twitter feed from global galleries and museums (Sept 09) http://www.museummarketing.co.uk