1. Turn your Website into a
Course Booking Machine

2. An Introduction

3. An Introduction
We’ll be available in the ‘Snug’ downstairs for 30 minutes of Q&A right after
this workshop, so please save any questions for then.
This workshop is being filmed and will be made available after the
conference, along with the slides.
Don’t forget you can book a 15 minute 1:1 Support Session (at the Support
Station downstairs) if you have more detailed questions.

4. Learning Outcomes
By the end of this workshop you will know:
1. Why you should be doing this.
2. What you need to set this up.
3. How you can add course booking functionality to your website.

5. Learning Outcomes
By the end of this workshop you will know:
1. Why you should be doing this.
2. What you need to set this up.
3. How you can add course booking functionality to your website.

6. Why Integrate Online Course Booking?
• Students Can Purchase Courses Anywhere…
• Mobile, Tablet, Desktop! 37% of consumers are more likely to purchase on a mobile-optimized site*
• …And Anytime!
• 24/7, 365 days a year.
• Time-zone irrelevant, sell courses while you sleep!
• Lower Advertising Costs
• Highly targeted, intent-based, often CPC (Cost Per Click) based.
• Lower Processing Costs / Less Admin
• Booking and payment – all handled online.
• Better Attribution
• Google Analytics and Administrate’s powerful Reporting Engine.
* (ExactTarget Mobile Behaviour Report)

7. Marketing in the Moment
Offering online course booking allows you to ‘market in the moment’.
• Target customers during their ‘I-Want-To-Buy-Moments’ (Google).
• Cover essentials - price, location, duration, outcome etc.
• Focus on motivators and use tools like Google Trends, Industry Data or your
own survey results to determine the tipping points that turn training browsers
into training buyers.
• Platform-specific messaging, e.g. mobile primarily information search
(although conversion rates are rising) therefore brevity vital.

8. Marketing in the Moment
But, online course booking isn’t always a simple process!
• Example: Paul searches for ‘Photoshop Training’ on his smartphone during his
commute home. Ignoring ‘I’m a Celebrity, Baking, On Ice’ on TV, he uses his
Tablet to find out more detail after dinner. Finally, he purchases on his laptop
the next day.
• Use your website to provide a consistent message for Paul. Help steer his
cross-device journey and ultimately, make it as straight-forward as
possible for him to purchase your training.
• It’s all about that ‘moment’; that opportunity to sell.
• Without online booking, students may well shop around and purchase a
competitor’s training.

9. Quick Online Booking And Payment Is Critical
Top reasons for potential customers abandoning online bookings:
1.The process is too lengthy and complicated
2.Payment options don’t suit
We make it as simple and efficient as possible for your customers to book
onto an upcoming Event.

10. Our Customer Base
We asked a sample of Training Organisations:
“Is your Training Management system integrated with your website?”
33% did not have integrated Online Booking!

11. Our Customer Base
In our customer base, we’ve found that those using online bookings are
outperforming those that don’t.
“We saw our revenues double in the 12 months following the integration
of our website and Administrate. We changed nothing else in that
period!”
Steve Booker
CEO, Kentec Training

12. Why?
If you run a business that’s all about washing clothes...

13. Why?
Are you going to hire more employees to wash the clothes?...

14. Why?
Or build a machine to do it all for you!

15. Why?
“The standard response is to expand the team and hire new
staff. Actually the answer should be to invest in your system
infrastructure.”
Kevin Streater
Director, Global Training Sales, ForgeRock

16. Weekly Example
During this presentation, 5 students could have booked a course!
5 ● 50 Students (7 students per day)
● 250 Emails (5 emails per student)
● 12.5 hours (2-3 minutes per email)
You could save nearly 2 days per week!

17. Learning Outcomes
By the end of this workshop you will know:
1. Why you should be doing this.
2. What you need to set this up.
3. How you can add course booking functionality to your website.

18. All You Need Is A Website

19. Learning Outcomes
By the end of this workshop you will know:
1. Why you should be doing this.
2. What you need to set this up.
3. How you can add course booking functionality to your website.

20. What are your options?
• WordPress Plugin
• WebLink
• REST API

21. What are your options?
• WordPress Plugin
• WebLink
• REST API

22. WordPress Plugin
How many of you have a WordPress Powered website?

23. WordPress Plugin
Don’t Have a WordPress Powered Website?
Fear Not!

24. What are your options?
• WordPress Plugin
• WebLink
• REST API

25. WebLink
Drop the WebLink right into your website!

26. But...What if?
• Have a Custom Workflow?
• Want more control over the booking
process?
• Already have experience developing
web tools?
• Built your own website from the
ground-up already?

27. What are your options?
• WordPress Plugin
• WebLink
• REST API

28. REST API
• We have a modern, powerful and secure REST API which supports the
standard HTTP calls of GET, POST, PUT and DELETE to execute different
operations.
• REST APIs are built on top of the same concepts and technologies that
power the web.
• As it’s the standard - any programming language that supports HTTP
requests!

29. WordPress / Weblink
Demo

30. WordPress / Weblink
Advantages from user point of view:
• Quick
• Easy
• Intuitive

31. REST API
Brief Overview
Walk through an example of what you can do with Courses

32. What are your options?

33. Summary
Why have a website?
• Visibility.
• Accessibility.
• Low Cost Advertising.
• Sales.
• Automatic process.

34. Summary
How easy is it?
Very!

35. Summary
We make it as simple and efficient as possible for your customers to book
onto an upcoming Event, avoiding abandoned bookings!
Sell more Courses with Website Integrations.

36. Build A Washing Machine!

37. Further Reading
• For more on Google’s ‘I want to buy moments’ - https://www.thinkwithgoogle.com/articles/i-want-to-buy-moments.html
• Get started with digital marketing with our ‘Supercharge Course Sales’ series - http://www.getadministrate.com/blog/
• Discover more about Administrate Website Integrations - http://www.getadministrate.com/website-integrations/
• Download the WordPress Plugin - http://www.getadministrate.com/support/wp_plugin/#download