LITE 2017 – Designing and Implementing a Communications Strategy [Gilles Bell]
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This document discusses designing and implementing an effective communication strategy for an organization. It emphasizes communicating internally to meet organizational objectives, encourage collaboration, and influence external communications. A communication strategy should analyze the current situation, tools used, and address any failings. It considers why internal communication is important, noting only 50% of employees feel performance is well-explained. Higher staff retention, productivity, and collaboration can result from clear vision and spread of skills. The document also provides examples of how one company communicates internally through various meetings and tools to align with their values and increase productivity. It stresses that internal communication affects external communication and customer satisfaction.
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LITE 2017 – Designing and Implementing a Communications Strategy [Gilles Bell]
- 1. Designing and Implementing a Communication Strategy
- 2. • Communicate effectively • Meet core organisational objectives • Encourage social change, collaboration and improve communication • Can be both internal or external • Internal can influence external communications What is a Communication Strategy?
- 3. • How do your departments communicate? • How do you know they are effective? • NPS • Feedback • Is it transparent • Analysis • Address the failings? Why Design a Communication Strategy
- 4. • Objective • Analyse current situation • Current communications • Current tools being used • Budget • Benefits • Resources • Implementation Considerations
- 5. Internal Communication Strategy ”Only 50% of employees say their organisation does a good job of explaining the performance management process” (Willis Tower Watson, 2016) • Higher staff retention • Clear company vision • Higher productivity • Better collabooration – spread of skills • Skills you can pass on to your customer base
- 6. Communication Overhead Communication Paths Team of 2 – 1 path Team of 3 – 3 paths Team of 4 – 6 paths Team of 5 – 10 paths Team of 6 – 15 paths…
- 7. How We Communicate in Administrate 121s Executive Meetings Operational Meetings • 30 mins pp, pw. • PDP • Help & Support • Split operations and strategy • Blockers discussed • Keep the business moving forward • Strategy only • Focus on direction • Summary given to all
- 8. Product Meetings Team Meetings Weekly All Hands Meeting • Balance the ideas presented • TL from all departments • Many factors – brings perspective • Keep team focused on responsibilities • Share best practice • Discuss OKRs • Split operations and strategy • Blockers discussed • Keep the business moving forward How We Communicate in Administrate
- 9. What Tools Should You Use
- 10. Why Did We Choose Ours Web Conferencing Essential for screen sharing Internal conferencing Aligns with our values Email - formal Meeting minutes Collaborative tools Informal & fun Mobile = communication 24/7 Interdepartmental feedback Increases productivity Quick recognition
- 11. Why Did We Choose Ours • Global calling essential • VOIP • Mobile feature ensures coverage • Used interdepartmentally • Set your values and rules out • Ensure F2F is taking place • Staff are accountable to the communication strategy
- 12. Internal Affects External How do your employees talk about your company to others? Internal communication can motivate employees Feedback apps – constant collaboration Enable employees to give and receive real- time feedback Improves external communication and customer satisfaction.
- 13. Internal Affects External Give managers directions on how to ensure that the tone of feedback is always constructive. You as a manager/owner/ director/employer have a duty to make it easy for your staff to communicate. You as an employee have a duty to point out communication failures or give ideas to improve.
- 14. fin.
Hinweis der Redaktion
- A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives A plan that use effective communication methods to encourage social change, collaboration and improve communication Can be both internal or external Internal can influence external communications
- Think about how your departments communicate How do you know they are effective? NPS Feedback Is it transparent Analyse your company’s communication Where are the failings
- We used to use Skype which worked ok, but it was more focused on individuals working and not what was best for the company as a whole. Soon after I started we moved to GTM and more recently onto Zoom. Zoom – we had GTM for web conferences and screen sharing. Having opened offices in Montana in USA and Beiruit in Lebanon, we needed something better for internal conferences. Zoom was better all round. Better product, easier to use and aligned with the type of company we want to do business with – a point often overlooked. Slack – a bit of a mind of its own, but allowed for another vehicle of interdepartmental feedback – I think it works really well as long as there are limits and process in place – mobile feature allows for communication to continue at all hours
- How do your employees talk about your company to others? A clear communication plan guides them When the right tone is used, internal communication can motivate employees and, in turn, improve external communication and customer satisfaction. Increasingly companies are introducing feedback apps that can be accessed by any employee, from any device and any time they choose. These apps allow teams to collaborate constantly, enable employees to give and receive real-time feedback and give managers directions on how to ensure that the tone of feedback is always constructive. You as a manager/owner/director/employer have a duty to make it easy for your staff to communicate. You as an employee have a duty to point out communication failures or give ideas to improve
- You as an employee have a duty to point out communication failures or give ideas to improve You as a manager/owner/director/employer have a duty to make it easy for your staff to communicate.