Five directions for volunteer management research

Motivational profile, role identity and volunteer embeddedness Gerry Treuren and Natalie Potter AOM symposium, San Antonio, August 16

Growing challenges for volunteer managers Recruiting and retaining the right volunteers

HRM and OB offers new approaches to volunteer attraction and retention

1. Message-matching-based approach to recruitment and retention ,[object Object],[object Object],[object Object]

If the message-matching approach is well-founded… ,[object Object],[object Object]

Limits to the current research ,[object Object],[object Object],[object Object]

A message-matching research program

2. The Associative-Supportive motivation ,[object Object],[object Object]

Some evidence for the Associative-Supportive motivation ,[object Object],[object Object],[object Object],[object Object]

Implications of the Associative-Supportive motivation for recruitment and retention ,[object Object],[object Object],[object Object]

3. Recognition of volunteer profiles ,[object Object],[object Object],[object Object]

Current volunteer profile research ,[object Object],[object Object],[object Object]

An example of volunteer profiling ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. Role Identity of volunteers ,[object Object],[object Object],[object Object]

Role Identity of volunteers ,[object Object],[object Object],[object Object],[object Object]

Volunteer Role Identity and tenure Unclear – how RI develops over time Volunteering starts

Organisational benefits of managed Role Identity ,[object Object],[object Object],[object Object],[object Object],[object Object]

Role Identity as moderator of the relationship between Psychological Contract Breach and Intention to leave

Role of volunteer Role Identity

Managing Role Identity ,[object Object],[object Object],[object Object],[object Object]

5. The ‘job embeddedness’ of volunteers ,[object Object],[object Object],[object Object]

So what is JET? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Moderating role of volunteer embeddedness

Consequences of managing employee embeddedness ,[object Object],[object Object],[object Object],[object Object]

A framework for volunteer management ,[object Object],[object Object],[object Object],[object Object]

Implications of JET for volunteer management ,[object Object],[object Object],[object Object]

Propositions to be tested High impact High impact Lower impact

Propositions to be tested Medium impact Medium impact Medium impact

A JET model of volunteer recruitment and retention

Three potential research directions

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