The document provides a shot-by-shot analysis of a movie trailer. It begins with establishing shots of the distribution and production companies to mimic real trailers. The establishing shot shows a dark dining setting to indicate something ominous will occur. Film critic quotes are included to gain audience trust. Character quotes are used to emotionally connect with viewers. Shots of the femme fatale and detective establish the neo-noir genre. Additional shots continue revealing more of the narrative while maintaining some uncertainty. The trailer ends with the film title and release date to fully hook viewers and provide ways for them to learn more online.

1. Shot by shot trailer analysis
Germain

2. Distribution Company
Right at the start of our trailer, we start with our distribution company which is a conventional feature in
real trailers and so this convention we have used in our trailer. We decided to do this because we wanted to
make our trailer as real as possible. As well as this “Paramount” is a very popular distribution company
which means that audiences who recognizes them will want to watch our trailer as they also look for big
quality companies and so this was very important in attracting our audiences.

3. Production Company
Our production company is also introduced at the start of our trailer and so this is a very conventional
feature and timing in real trailers. The production company is very important in the trailer as audiences who
recognize big production companies will associate quality films with them. Therefore our trailer will look
even better with a highly quality production company and therefore gain more audiences to watch.

4. Establishment Shot
This is the establishing shot in the trailer and so most real and professional movie trailers begin with an
establishing shot to instantly hook the audiences which therefore is a very important phase of the
production. The establishing shot can indicate a lot about the narrative of the film. Our establishing shot
here is a house where people are dining and it is dark outside / dark setting. Immediately we can tell
that something shady is about to happen as we tend to associate negative events with darkness for
example horror genres are mostly in dark settings and this is what we see here as a first impression. This
is a very neo-noir setting as well as the outside lamp feature.

5. Film critic Quotes
Quotes are very conventional in trailers that help to really hook audiences onto watching the actual film. This is
a quote “absolutely stunning” from a film critic called the guardian that is very popular and known amongst the
public. Audiences that are shy or hesitating will have trust in film critics and so whatever good comments the
trailer or film achieves, the audiences will be more likely to watch it.

6. Close up
This is a close-up shot in the trailer, not of a character but an object – telephone to help the audience really understand what is
happening and identify the situation. Some trailers do not do this so help keep their narratives confused so audiences will want to
watch the full film to find out but part of our narrative is kept uncertain for the audience.

7. Quotes
Here we can see the first quote that starts to really connect the audience with the trailer and make the audience feel as if they are
in the narrative or world of these characters. These types of quotes are always used in trailers as making emotional connections
with the audience and the trailer is a very powerful tool in attracting the audience and increasing the chances of the trailer
becoming successful.

8. Femme fatale
This shot here is very unique as we are introduced to one of the conventions of neo-noir genre – the
femme fatale in a long shot. The femme fatale as we see her is wearing a red dress that instantly
symbolizes her lust and danger. The way she is posed makes it seem she has full control of the situation
and she is clearly sexually manipulating the detective and he is seen as weak. Her alone in this trailer
also brings the attention of some audiences as she is portrayed as sexy but at the same time mistaken
as innocent – an icon of the noir genres.

9. More Quotes
This snappy quote is one of the quotes that reveals quite a bit about the narrative and so helps to hook in the
audiences more as it builds the snowball of interest from the audience. It also develops the chilling effect that the
previous quotes are giving the audience.

10. Setting
This shot here is an urban setting shot that helps to reveal more about the setting of the trailer and narrative. It is dark and
unfocused which makes it very shady and immediately we know that something is not normal here or that some kind of shady
deal is about to happen. Setting shots are everywhere in real trailers whether rural or urban. As the trailer goes on, the shot
reveals more about the narrative and the true story of the characters.

11. Holloway
The shot of Holloway the main character here establishes more about the genre with the mise-en-scene elements. His
garments is a work suit that clearly shows he is a detective – a character of neo-noir and he is in his office – the prime
workplace for a detective where we can clearly see he is stressed out. The lamp in the corner is also an icon of neo-noir
that was used a long time ago everywhere and so the lamp has the same identity as the lighter on the magazine front
cover as well as the candle on the website. The lamp sets a pessimistic and mellow atmosphere, a mood that is one of
the element of neo-noir.

12. More shots
This shot here is outside and dark and follows up from previous shots revealing more about the narrative.
The use of the suit shows that this character is overpowering the figure in the hoodie and so distinguishes
the power of clothes in this pessimistic world.

13. More film critic
Here towards the end of the trailer, we remind the audience about the high ratings received for our trailer by a different film
critic – EMPIRE just so that they are reassured they will not regret watching this film. Audiences will recognize EMPIRE as a
huge company and therefore associate that the trailer is worth watching and has high credibility.

14. Last shot
This Is the last shot of the trailer and so with every real trailer the last shot finishes with a bang. This is
because the trailer is reaching the climax and so we have replicated this to end the audience with a thrill
and excitement. The last shot also does reveal a lot about the narrative which hopefully buffers the
curiosity of the audience. We have included a gun in the last shot which insinuates shooting and so crime
is inevitable.

15. Anonymous Title
Towards the end of the trailer, we finish the last couple of shots with the title of the film so that the audience can finally
identify the branding of the film, especially if they have seen or come across the magazine or website first. Similarly to
real trailers, the title is always in big bold fonts that is almost as wide as the screen if not half the size. The big fonts can
have a chilling effect as it can be overpowering.

16. The Date, website & other links
Finally the last ever shot is announcing the date of the release of the film so that
audiences who have been hooked can start to look into the film more and dates it is
playing in theatres etc. In addition, other announcements are the website where a
lot more content and information can be researched by audiences and fans to read
more about the characters, settings or the genre etc. this can actually help achieve a
fan or audience base. Lastly social media is widely and popularly used in modern
society and so to ignore it would be to lose out on marketing purposes and product
awareness so we created a twitter account where live feed can be read by fans. This
also helps to create fan bases as the film will gain followers and so this would be a
great way to spread the product.