Gerard LaFond of Persuasive Games talks about advertising and games "Advergames" and suggests all serious games are advergames.

1. Advergames
Gerard LaFond
5.24.10

2. Today’s Chat
❖ Gerard LaFond
❖ Advergames
❖ Thoughts about alternative
Advergames
❖ Why all most serious games are
advergames
❖ Q&A

3. Gerard LaFond
who is this guy?

4. Co-Founded in 2003

5. an interactive WOM agency
founded in 2002

6. found an image of The One in an old abstract you wrote
CollegeReadyorNot.com
Intersection of games, education, and social media

7. The One
❖ Jet Li Movie
❖ Palm OS game
❖ Jet Li played it on Jay Leno
Sony Pictures and Media Revolution 2001

8. Advergames
❖ Definition - the practice of
using video games to
advertise a product,
organization or viewpoint.
(Wikipedia)
❖ What usually happens “We
need sticky!” get a Flash
game, put it up and wait...
❖ Good, bad, ugly
1983 Coke Sales Convention - Atari 2600

12. Social Matters
❖ Facebook is now the largest
gaming platform on the planet -
400 million users
❖ FarmVille has over 31 million
daily players
❖ Advergame for Twitter?

15. Meta (adver) Games
❖ Rewards programs
❖ Badges, achievements
❖ Loyalty programs
❖ Credit Cards, Airlines, Coffee
Shops
❖ Huge opportunity

17. Serious Games are
Advergames

18. Anti-Advergames
With great power comes great responsibility

19. Thanks!
❖ twitter and foursquare -
@glafond
❖ gerard@persuasivegames.com
❖ www.persuasivegames.com
❖ www.collegereadyornot.com
❖ http://www.slideshare.net/ -
gerardlafond