2. 2D Design Fall 2011
1. Directed Sketchbook
2. 2. Project “ A Moment in Time”
3. Project “Call and Response”
4. Project “ Personal Collection”
3. 1.Directed Sketchbook
Independent explorations of relationships between material, mark, surface,
and content, along with explorations of the principles of design:
-balance
-emphasis
-proportion
-tension
-direction
-rhythm
-unity
-figure-ground
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13. 2. Project “A Moment in Time”
Objective:
• Record an instant in time, and represent it in 5 abstract variations/ points
of view/ aspects
• Record the details of a moment accurately, profoundly, objectively/
subjectively using value, texture, composition
• Construct meaning by employing a reoccurring motif/ rhythm / element
apparent in all 5 images, and by creatively applying principles of design
Process and techniques:
• Xerox transfer along with drawing and painting
• Cut and torn paper collage
• Basic accordion book structure
Artists reviewed: Pipilotti Rist, Mark Lewis, Douchamp, Umberto Boccioni
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22. 2. Project “Call and Response”
Objectives:
• Explore commercial graphic design and printed matter, along with researching
the history of social and political poster
• Create two posters that react to each other’s message, one from the
perspective of an authority figure/ entity (i.e. government), and one from the
perspective of a reactionary/ rebellious voice (i. e. Occupy Wall street)
• Consider distribution avenues and select the appropriate production medium
that best communicates the poster’s message : digital print or linocut
• Use in-depth research of aspecific social/political message in order to develop
a powerful and poignant design; understand the psychology of propaganda
Process and techniques:
• Digital technologies - Illustrator and Photoshop
• Printmaking – Linocut
Artists and Movements reviewed: Constructivism, Milton Glaser, NSK, Shepard
Fairey, Adbusters
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31. 3. Project “Personal Collection”
Objectives:
• Compile a collection of 55 items, as inspired by Italo Calvino’s “Invisible Cities”
• Develop an organizational scheme, a taxonomy, as inspired by Wagner
Museum’s collection; this will add to, or modify the personal collection’s
meaning
• Build an enclosure that houses the collection, carefully considering the
relationship between the structure and content
Process and Techniques:
• Combining bookmaking structures
Artists reviwed: Mark Dion, Ann Hamilton
