Introduction to payment gateways in India

1. “E”
This single word has changed our World !!!

2. Payment Utility E-Governance Online shopping

3. Your Biggest FEAR while Transacting ONLINE !
 Transaction is COMPLETE.
Transaction is INCOMPLETE.
Transaction is SECURED.

4. How the Transaction is COMPLETED ??

5. How the Transaction is INCOMPLETE ??
 Insufficient Balance.
Wrong Bank details.
 Your A/C is debited but Order
not confirmed, REDIRECTION
Unsuccessful due to Poor
Internet Connectivity or that
ONE ENTITY involved.

6. How the Transaction is SECURED ??
 Make sure that ONE ENTITY has
the following Logo’s.
 You are using a HTTPS (S for
Secured) Protocol and 128 Bit
SSL standard for Data
Encryption.

7. That ONE ENTITY finally 

8. Major Payment Gateway’s in INDIA

9. Payment Gateway Interface

10. Payment Gateway It facilitates the transfer of
information b/w a point of payment and the front
end processor or bank.
Advantages
• Secured.
• Real time validation and
processing.
• Faster refunds in case of failure
of transaction.
• Access to reports to the
merchant.
Disadvantages
• Fixed Fee/ month.
• Percentage fee / transaction.
• Fixed Fee/ transaction.
• Privilages of allowing credit card
purchases is 1-5% or more.

11. Some Interesting STATS …
• Indians will spend Rs 1.2 Lakh
crore worth of Digital money by
the end of 2014, a study by
IAMAI & NPCI.
• A growth of 40% from 2013.
HIGH GROWTH SECTOR

12. Challenges in INDIA
Success Rate:- only 65%
Application process:- Too Cumbersome
DEMO Setup:- Unavailability of Demo service
8 step payment flow:- Multiple re-directs usually 8 server hops.
After sales service:- Very POOR
Mobile Gateway:- NOT OPTIMIZED mobile transition.
Security Certificate:- VERY EXPENSIVE security certificates from
VERISIGN(Net Authentication Agency)

13. Comparison b/w Payment Gateway’s
PAYZIPPY
Setup Fee (Rs) 0
Debit Card 0.75% for value < Rs. 2000
1% for value > Rs. 2000
Netbanking 3.5% for Value between Rs. 0-5 lakhs.
Credit Card 3.5% for value between Rs. 0-5 lakhs.
American Express 3.50%
International
Credit Card
1.5% over and above domestic credit
card pricing
AMC (Rs) 0
PayU India
Setup Fee (Rs) 6000
Debit Card 0.75% for value < Rs.2000
1% for value > Rs.2000
Netbanking 4.90%
Credit Card 4.90%
American Express 4.90%
EMI 4.90%
Cash Card 4.90%
Release on Delivery (COD) 2.90%
AMC (Rs) 2400

14. Comparison b/w Payment Gateway’s cont’d …
CCAVENUE
Setup Fee (Rs) 0
Debit Card 1.25%
Netbanking 4%
Credit Card 3.50%
American Express /
JCB 5%
Cash Card 5%
CC Avenue Phone
Pay 0.5% + Above TDR
AUSC/AMC (Rs) 1200 (from 2nd year)
EBS
Setup Fee (Rs) 12000
Debit Card 3%
Netbanking 4%
Credit Card 4%
American Express/JCB/Diners 5%
EMI NA
MMC (Rs) 600

15. Enhanced Gateway Services !!
• PAYZIPPY by FLIPKART
• PayUMoney by PayU (Prepaid Wallet Service)
With enhanced features such as Email Invoicing , Free webstore, Free
Webfronts, Tracking Settlements, Ease of Integration etc…
Further Discounts for Buyers 

16. Future of India…
• RuPay, India's own payment gateway , 7th Payment Gateway in the
World launched on 7th May’14.
Set up by the National Payments Corporation of India.
RuPay will also facilitate ATM withdrawals, payments at merchant
outlets and online purchases.
Benefits:- Lower Transaction Costs, Highly Customized & Data
Protection.

17. About Me
• Technology Analyst @ Technoingg (http://technoingg.wordpress.com/)
• Certified Oracle DBA Level 2 (OCP).
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