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press release· © Humancredit gGmbH. All rights reserved · July 1, 2015 · www.humancredit.cc
intrusive ads
BLOCK
20% ad-blocked
inventory2
60% negative
ad engagement1
ad-blinded users
BLIND
advertisers ad marketers
publishersweb users
Status Quo
Source: 1
Pagefair 2014, 2
Adobe Report 2013
press release· © Humancredit gGmbH. All rights reserved · July 1, 2015 · www.humancredit.cc
fair ads
fair, relevant
& signed ads
feedback
& interests
accepted ads
advertisers
with an ethical1
commitment
ad marketers
with OBA certificate2
publishers who accept
Humancredit
web users who accept fair ads
and do good
Humancredit
human 2 business dialogue
1
advertisers have to be members of the UN Global Compact network,
or to comply with the UN Global Compact’s 10 principles
2
ad marketers that are EDAA OBA certified,
or comply with the 7 principles for online behavioral advertising

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PROBLEM - SOLUTION (Humancredit infographic EN)

  • 1. press release· © Humancredit gGmbH. All rights reserved · July 1, 2015 · www.humancredit.cc intrusive ads BLOCK 20% ad-blocked inventory2 60% negative ad engagement1 ad-blinded users BLIND advertisers ad marketers publishersweb users Status Quo Source: 1 Pagefair 2014, 2 Adobe Report 2013
  • 2. press release· © Humancredit gGmbH. All rights reserved · July 1, 2015 · www.humancredit.cc fair ads fair, relevant & signed ads feedback & interests accepted ads advertisers with an ethical1 commitment ad marketers with OBA certificate2 publishers who accept Humancredit web users who accept fair ads and do good Humancredit human 2 business dialogue 1 advertisers have to be members of the UN Global Compact network, or to comply with the UN Global Compact’s 10 principles 2 ad marketers that are EDAA OBA certified, or comply with the 7 principles for online behavioral advertising