4. The New P – What isthe Purple Cow
Brown cow= invisible
Purplecow = WOW!
Thewhy, what,and howof remarkable!
5. Why You Need the Purple Cow
Bottomline?
1. Everythinghasbeen invented thatwe need.
2. Consumersaretoobusytolisten to youradvertising.
3. Peoplewhoarehappyaboutsomething don’ttell theirfriendsaboutit.
It takesthe exceptionaltoget theattentionoftheniche sitters.
6. Rules - Marketing
YouHave To Be WillingTo Take RISKS!
MarketingOld:
CreateSafe,OrdinaryProductsandCombine Them WithGreatMarketing.
MarketingNew:
CreateRemarkable ProductsThatThe RightPeopleSeek Out.
8. Why so hard to be Purple?
Noone isliked byeveryone
Partofbeing remarkableis being criticized
Twochoices:
Beinvisible, uncriticized,andsafeor…
Takeachancetobegreat,unique,andhavethe Cow
10. Winner in the World of Cow!
Small and midsize companies with nothing to lose by taking a risk!
11. Compromise?
Whyshouldyouhaveto compromise?
“A camel isa horsedesigned byacommittee.”
Compromisecan onlydiminish yourchances atsuccess!
Toberemarkableithasto betoo…something
VanillaIce Creamis
Boring!Unremarkable!
This iscompromise!
However, Jalapeno
PecanIce cream. That
isremarkable!
12. Otaku
Are youobsessedor justmaking aliving
Learnto projectobsessioneven if youaren’t
Wearedesigners notmarketers
This istheheartofpurple cow- Otaku
Sneezersyouseek havetheOtakuforwhatyou’vedesigned
13. Why Not Just Cheap?
Onlyremarkableitem thatnever runsoutof appeal
Lazywayoutofthebattleforthe purplecow
Cheapiswhatpeoplegotowhohaverunoutofideas
14. TransformationComplete
Highlights InPurple Cow!
Be Remarkable!
TakeRisks!
Have Passion!
Don’t Be Cheap JumpAt Greatness!
Find the Sneezers for yourProduct!
Zero Compromises!
Don’t be a Brown Cow or Vanilla IceCream!
AndLastly,
Have NoFear!