Personal Information
Unternehmen/Arbeitsplatz
London, United Kingdom, London United Kingdom
Beruf
Senior Client Manager / Associate Director at Millward Brown
Branche
Advertising / Marketing / PR
Info
Market research consultant with a 10-year track record of helping brands find themselves, find their customers and achieve their market potential.
Triple-qualified Food Scientist, Molecular Biologist and Chemist with 10 years R&D experience in the US and UK and an inside understanding of the healthcare, biotechnology, pharmaceuticals and food & beverage space.
Particular interests include branding and product innovation
Market research insight areas:
Customer journeys and unmet needs, new product development and product positioning, brand positioning and brand development, emotional insight and emotional branding, marketing and pricing strategy, customer satisfaction, communications...
Tags
market research
brand strategy
change management
marketing
copywriting
advertising effectiveness
copy testing
advertising
branding
leadership
wellness
mental health
market research reputation trust confidence invest
creative development
advertising evaluation
fes
marrakesh
tagine
rabat
fez
marrakech
management consulting
business strategy
strategy
business modelling
risk assessment
innovation
change
mindfulness
campaign development
advertising planning
stream of consciousness
planning
emotional branding
advertising research
photography
morocco
advertising development
advert testing
customer journey
food
brand implementation
engagement
brand activation
customer insight
brand
food industry
health claims
efsa
functional foods
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