Datamine’s Competition Analysis System is a sophisticated, highly engineered data processing and visualization platform providing telcos with outstanding analytical capabilities.

2. www.datamine.gr

3. Contents
Competition Analysis System 3
CAS At a Glance 4
Typical Business Scenarios Served 7
Intelligent Adaptive Customer Handling 9
CAS Impact & Benefits 10
Assessing Customers 13
Negotiating with Customers 14
Recommendation Engine 17
Business Applications 18
Product Architecture 20
Key Components 23
Segment Designer 24
Discount Manager 25
Analytics Studio 26
Social Network Analysis 27
The Tariff Advisor 28
Simulation & What-If 29
Analytics & Modeling Services 31
About datamine 32

4. 4
“ A major advance of the typical
telecom IT infrastructure providing
invaluable information at any level,
”
from representatives to senior staff
CAS

5. 3
Competition Analysis System
An interactive environment for customer analysis,
tariff development, CRM strategies and more
CAS enables modern telecoms organization to:
• Monitor & Analyze Competition
Compare the complete market (competitor tariffs) against your actual usage data
• Empower Product Development
Create & Manage tariffs. Evaluate on actual usage data. Build Business cases
• Optimize & Automate Tariff Recommendations
Load-balance tariff offerings depending on customer value. Measure & Analyze results
• Perform Efficient Tariff Negotiations @ POS
Provide agents a ‘negotiation framework’ for a stepwise, cost-controlled offering scenario
• Execute Aggressive Customer Acquisition Campaigns
Provide agents a statistics-driven ‘negotiation framework’ for candidate customers
• Deliver Online Personalized Recommendations
Your customers browse personalized tariff offerings online and/or through smart phones
• Gather Customer Feedback
Systematically collect, analyze and report offering-related customer feedback
CAS mid-term benefits
• Empowered Competitiveness
• Higher levels of Customer Satisfaction & Loyalty
• Increased Sales & Customer Acquisition Rates
• Enhanced Decision Support Framework
Competition Analysis System

6. 4
CAS At a Glance
A powerful customer analytics framework,
specialized for telecom operators
Datamine’s Competition Analysis System (CAS) is a sophisticated platform enabling tariff modeling,
advanced customer insight, interactive tariff recommendation logic design and more. Based on a highly
engineered data processing and visualization platform, CAS empowers processes in the domains of
Analytical CRM, customer handling, product development and data-driven decision making in general.
CAS can be best conceived as:
• An interactive tariff development & evaluation framework …
... enabling quick definition of new tariffs, validation and analysis against actual usage
• A powerful Customer Interaction framework …
... automating and optimizing tariff recommendations, according to strict business rules
• A sophisticated Customer Analytics platform …
... enabling customer, billing & usage analysis along with tariff suitability measures
Either designing your customer retention strategy, developing a new pricing policy, assessing tariff
performance against competition or building business cases to support candidate products, CAS will
give you robust answers, ideas and hints through a single click sequence.
“ Virtual markets: competitors,
tariffs, traffic & customer data
in a fully controlled, powerful
”
and user-friendly environment
CAS

7. 5
Top management
Decision support information, KPIs,
customer base dynamics, tariff
Agents performance
Deal Negotiation Framework, set of
tariffs with loss/gain figures, priorities
and hints, for optimal, interactive
negotiation with the customer
Product development managers
What if scenarios, candidate tariffs
assessments, traffic profile analysis,
tariff transition patterns
CAS
Potential customer
Accurate Recommendations based
on traffic patterns/bill presented by
the candidate customer
Customer base managers
Segmentation analysis, definition of
policies & corporate strategies
Existing customer
Personalized tariff offerings, suitably
balancing costs with expected gain Campaign managers
Accurate target Groups, enriched with
optimization information
www.datamine.gr
Competition Analysis System

8. 6
CAS

9. 7
Typical business scenarios served,
optimized and/or automated through CAS
CAS answers critical business questions, involving both day-to-day issues and
corporate-level decision-making
Handle inbound tariff related customer requests through any channel, with managed costs and standard communication
framework: negotiate with the customer depending on customer value, specific corporate goals, tariff promotion logic
Design powerful outbound campaigns offering a better tariff proposal for each eligible customer through personalized
messaging and accurate savings estimations
Monitor the market, perform competition assessment studies, evaluate competitor offerings against actual customer data
(single customer, sample or the entire customer base)
Perform customer base analysis with tariff suitability perspective: derive distance metrics for each customer within the
exact eligible tariff space. Share tariff analytics across the enterprise through sophisticated reporting
Model tariff analytics and suitability metrics against loyalty/ churn, customer satisfaction.
Feed corporate information systems with customer analytics and traffic patterns
Support product development activities through interactive business scenarios development,
what-if studies, financial impact analysis
Competition Analysis System

10. customer insights
8
profitability
analytics
competitiveness
loyalty
decisions Tariff
assessment
Tariff modeling
& optimization
Customer handling
strategies
Competitive
advantages
predictions
strategies CAS

11. 9
Intelligent Adaptive Customer Handling
Sophisticated tariff modeling, customer negotiation tools, analytics: the roadmap
to competitiveness
Tariff modeler Customer negotiator Recommendation Pricing insight Customer
& billing framework engine & analytics & analytics
Markets, product Advanced tools dealing with Automatic, fully managed Sophisticated tariff Powerful components for
catalogues, billing analytics customers real time tariff proposal system performance assessment managing customer base
CAS hosts in its powerful Agents can now efficiently deal, A self-service component of CAS offers Business analysts a Customer base analysis
database complete through enabled channels, CAS, launched through your wide range of advanced analytics tools, segment creation and
telecommunication markets with any existing customer corporate-sitemyAccount on tariff performance – both for management components,
(operators, tariffs, networks within the negotiation space section or via smart phone existing tariffs or hypothetical profiling & reporting, all available
and network elements). The generated by CAS: this is a mini-application. Upon ones. Simulation components to the business user with a
underlying, high performance ‘safe’ (cost- controlled) space, login, your customer receives allow the development of click of a button. Hundreds
CAS Billing Engine generates as the outcome of corporate proposals, triggers or tariff hypothetical scenarios for of attributes on customer,
tariff comparative data against policies and active business –related messages, all satisfying candidate tariffs and their subscriber, invoice or traffic –
any actual customer for any set rules executed for each specific certain business rules, cost impact in your customer base level can be easily combined in
of tariffs in fractions of seconds, customer. Loss estimations/ or other constraints. Your or financial performance. an interactive fashion, in order
providing an outstanding user gain for each allowed proposal customers enjoy highly-targeted, Monitoring and analysis to build advanced, accurate
experience in tariff development, strengthens agent’s position personalised offerings, while provides access to actual tariff target group structures, enabling
assessment and competition and ensures corporate strategy. you retain full control over any performance figures versus segmentation or decisioning
browsing. Closing the loop, customer associated costs, goals, priorities critical metrics such as churn (proposal eligibility) schemes.
feedback can be easily captured and corporate strategies. rates, revenue and profitability.
into CAS.
www.datamine.gr

12. 10
CAS Impact & Benefits
CAS has a major impact on critical customer-related processes and decision-making practices within the modern telecom operator: activities referring to customer lifetime value, loyalty/
churn management, customer satisfaction and other CRM-related initiatives significantly benefit from direct or indirect integration with CAS, it’s functionality and regular output such as
enhanced KPIs, improved applications like micro-segmentation, predictive models, churn analysis and similar.
Market Overview Business Cases Loyal, Satisfied
& Analytics New capabilities on the compilation Customers
of what-ifs, business case/studies,
Tariff comparison, analytics & Τhrough interactive, sophisticated
decision support on products,
performance data, market overview customer handling strategies,
strategies, offerings, customized
and positioning against competitors, with optimized offering based on
all available immediately after discounts customer’s profile, optimal timing,
installation corporate targets and priorities
Installation (t0) t0 + 6 months
Analytics & BI Better Tariffs,
Significant enhancement of the Market Positioning
typical telecom Business Intelligence
Through efficient, interactive
infrastructure. Tariff Analytics,
product development processes
performance indicators, advanced
along with advanced customer
traffic pattern analysis have re-
targeting. Innovative tariffs, with
CAS defined the use of analytics within
measurable performance leading
the corporation
to better market positioning and
competitiveness
Next Best Activity, Best Tariff Advise and customer lifecycle modeling - are all excellent examples of CAS positive impact in understanding the market, your offering, competitors as well
as each single customer. Systematic tariff plan suitability and performance figures along with Social Network metrics, Customer’s Network Value and Traffic Patterns establishes a major,
enterprise-wide, information enrichment process.
CAS

13. 11
Customer Base Growth
Customer Handling Strategies
CRM Effectiveness
Competitiveness
Customer Satisfaction
Optimized Offerings, Revenue Control
Churn Management
Customer Intelligence
Market Intelligence
Competition Analysis System

14. 12
““
Understand your customers;
Understand your customers;
analyze your own pricing models
analyze your own pricing
” ”
against competition competition
models against
CAS

15. 13
Assessing
Customers
Innovative customer assessment tools
through powerful analytics components
Rich interactive user interfaces along with powerful
analytical options enable instant, multidimensional
analysis of tariffs against any single subscriber.
With a click of a button you get tabular data or
interactive visualizers on:
• Tariff suitability for the subscriber
• The best owned or market offering for the customer
• The recommended (via business rules) tariff
transition for the customer (along with impact figures)
• The distribution of all eligible tariffs against their
monetary distance from current
• A wide range of configurable statistics including
ARPU, AMOU, SNA metrics, Tariff assessment results,
expected figures, all versus baselines, segment
memberships and trends
www.datamine.gr
Competition Analysis System

16. 14
Negotiating with Customers
Optimized customer handling, effective customer acquisition
CAS enables efficient, optimized in-store customer
negotiation: your agent submits subscriber’s MSISDN
and receives a personalized negotiation space, enriched
with cost/ benefit information, traffic patterns, hints
and supportive information. Subscriber’s response
can be captured during the negotiation process,
leading to a rich, invaluable corporate-subscriber
interaction history.
Customer’s request Forward to CAS
Any type of related request such Agent simply submits the MSISDN or
as tariff inquiry, bill complaint, other customer identifier, along with a
tariff change advice, portability classification of customer’s request
Existing customer Agent
CAS
Optimal proposal Set of suitable proposals
The most appropriate proposal for CAS applies all the complex business
the specific customer, according to rules on customer’s financial, traffic
active business policies, suitably and re-rating information and compiles
communicated and supported a set of proposals, providing certain
benefits to the customer, while balancing
corporate costs
CAS

17. 15
“ Aggressive campaigns, strong
quantitative arguments, outstanding
”
customer acquisition rates
For potential customers, where no traffic information/
invoice history is accessible, CAS utilizes a powerful
billing approximation engine: a pattern-based estimator
of tariff proposals for a candidate customer. The only
input in this case is the traffic pattern as provided by the
candidate customer, verbally or through demonstration
of a copy of a recent invoice from current operator.
Potential customer’s inquiry Forward to CAS
Candidate customer submits a Agent simply submits traffic statistics,
recent bill or describes his/her as found on customer’s bill, along with
owned traffic pattern a classification of customer’s request
Potential customer Agent
CAS
Present proposal, negotiate Get negotiation set
The most appropriate tariff proposal for CAS applies all the complex business
the candidate customer, according to rules on customer’s traffic pattern and
active business policies, suitably packed generates a set of proposals, providing
and communicated. Interaction with the certain benefits to the customer, while
negotiation set, for a different proposal meeting sales priorities
according to customer’s feedback
Competition Analysis System

18. 16
“ … accurate answers to challenging
business questions through
simple, interactive scenarios
”
against terabytes of complex data
CAS
CAS

19. 17
Recommendation
Engine
Enable automatic, personalized, Navigate recommendations
Customer can explore recommendations,
fully managed tariff proposals for review, dismiss or rate specific items,
trigger tariff change procedure or ask for
qualifying customers more information
A self-service component of CAS, launched through Existing customer
your corporate web-site under ‘My Account’ section
or via smart phone mini-application. Upon login, your
customer receives proposals, triggers or tariff –related
Get recommendations
messages, all satisfying certain business rules and CAS applies all the complex business
constraints. Your customers enjoy rules on customer’s traffic pattern
and generates a set of well prepared
highly-targeted, personalised offerings, while you retain
Customer login info proposals, in the form of promotional
full control over any associated costs, goals Customer logins to myAccount HTTP:// messages, hyperlinks , mini-adds, or
and corporate strategies. section of your corporate web in a structured, bill-like presentation of
Your Portal / myAccount
portal. The system retrieves the alternatives
The logic behind this automated proposal is fully customer profile and related
information
managed by business rules and constraints ensuring
minimization of any involved costs, and also a
progressive nature in communicating the proposed
tariffs to the customer.
The presentation type/style, feedback capabilities
and attached actions are all managed through
Request recommendations
CAS recommendation engine. Analytics, reporting Login event triggers automatic customer
and performance assessment closes the loop for this assessment through CAS Tariff
intelligent customer communication component. Recommendation Engine, which applies all
available corporate policies, and serves your
customer with a set of highly personalized, well CAS
studied tariff proposals
www.datamine.gr
Competition Analysis System

20. 18
Business Applications
CAS generates multiple, measurable results in several dimensions. The value of
information generated, brings a major impact on both micro and macro decision making
processes of the modern telecom: optimum customer handling, increased customer
satisfaction level, competitive market positioning along with controlled costs.
Anti–attrition + Data modeling + Sales support
‘Save’ processes significantly benefit from CAS CAS supports the need to study the customer base The system can facilitate the design of specific
comparative information: cancellation/port-out with the tariff suitability/ performance perspective scenarios based on actual or simulated traffic data,
requests, tariff plan change inquiries or even through two major options: (A) use CAS reporting for sales activities. Particularly useful for corporate
bill-related complaints, are best handled by a tools, parameterize, fine-tune and export sample of (business) account presales or retention activities: sales
CAS-connected agent: CAS decision support customers or segments for further modeling and (B) professionals demonstrate the performance of the
components combine analytical tariff model export raw customer data (best-tariff set of metrics) selected tariff models, against a complex, well-studied,
comparison output with standard customer’s data for a specified customer subset and load to existing realistic (actual or artificial) traffic dataset that clearly
(traffic profiling, trends, demographics, segmentation analysis applications available (such as data mining or promotes the advantages of these tariffs.
and more), execute the predefined business logic and reporting tools) in order to take advantage of additional
finally generate the Tariff Negotiation frame: this is a customer attributes and metadata.
‘safe’ space providing agents the flexibility to propose
alternatives to customers according to corporate
policies and business constraints.
CAS

21. 19
Tariff development
CAS supports the definition of candidate tariff models
(either from scratch or as a variation of an existing-
production model) and the repetitive execution against
either virtual CDR packages or against any specific
segment of customers found in the customer base.
This functionality can significantly improve product
development processes. In certain cases the system
can reveal market opportunities for innovative models
through systematic what-if analysis.
Competition Analysis System

22. 20
Product Architecture
CAS has been designed with a modular, component-based approach, in order to meet high performance, scalability and
portability requirements.
CAS.Studio follows the ‘smart client’ architecture which combines advantages such as full web connectivity and rich,
windows graphical user interfaces. CAS.Advisor is packed as a web application available through intranet, for massive
use through POS.
CAS Rating and Billing engine provides outstanding flexibility and performance: sophisticated in-memory processing
models enable interactive billing scenarios and tariff comparison data. CAS core Billing Engine components support:
• Scaling on both period and within call aggregations • By-Reference tariff definition, version control, full tariff
lifecycle tracking
• Bundle packages in several units of measurement
• Embedded random sampling algorithms enabling
• Bundle carry-over and shared bundles
full, random, ad-hoc or segment-driven billing
• Dual billing alignment mode
• The Chooser Concept, depicting the cheapest tariff
(billing/calendar period arrangement)
from a predefined set, for each customer, for every
• Selected numbers concept, with automatic given month
estimation of customer’s choices
A subset of ‘CAS.WS – Communication layer’ is marked as public – available throughout the enterprise for custom
application development. This provides a great flexibility in answering special application integration needs, client
application development or support of quality assurance procedures.
CAS ETL layer consists of a set of robust components capable of systematically gathering, loading and processing large
volumes of customer related data. With the fully customizable ‘External Adaptor’, CAS can handle any input scenario
(historical files, deltas, database integration, FTP-based file gathering) with embedded, advanced data validation logic.
Specialized reporting and alerting components ensure sufficient administrative information flow.
Integration components and specialized interfaces ensure effective communication with external systems (such as CRM,
the Billing system or the data warehouse) either to collect information or to publish execution results.
CAS

23. 21
CAS Studio CAS Advisor (R) CAS Advisor (P) Custom Apps
CAS Presentation
Tariff admin, Policies, Rating-Based Tariff Profile-based Tariff Mobile apps
Reporting for experienced Advisor for existing advisor for existing or new Portal
power users, Business customers. Based on customers (on computed/ My Account
analysts, Product exact rating and billing declared traffic pattern)
Intranet apps
managers processing
CAS WS
Core Web services Public Web services
CAS Core components Business Case Builder
CAS Server Components
Traffic Simulation Engine Analytics Studio
Online Recommendation Discount Management
SNA - Social Network Analysis CAS Connector
CAS ETL
Corporate Data sources
External Adaptor CAS DB
CAS Data Management
Transformation Manager CAS.Synchro
Core module
Optional module
External element
CAS Adaptor CAS Staging DB
Data storage
www.datamine.gr

24. 22
“ A powerful platform providing
ad-hoc and systematic billing
execution: continuous evaluation
of business scenarios on pricing
policies and their impact to the
”
customer base
CAS

25. 23
Key Components
CAS architecture enables a component-based synthesis of the solution matching your
exact business needs. Flexible APIs and integration points ensure rapid deployment and
further application development
Market Manager Traffic Generator Import & Export Wizards
One of the core modules, Market Manager provides The CDR generator wizard provides advanced Easy to use, wizard-like components for flexible data
advanced functionality for creating, managing, simulation capabilities for generating packages of CDRs import or export (customers, segments, contracts,
monitoring and analyzing markets. according to user-defined shape. The system allows traffic and more), featuring embedded random sampling
naming, storing and administering the CDR set, as well tools for further managing volume of data to process.
as analyzing its synthesis through specialized reports.
Tariff Plan ‘Configurator’ This provides significant flexibility to the analyst by
Sensitivity analysis, parameterization and making it possible to prepare certain sets of named
benchmarking of tariff models, for testing and product and fully understandable CDR packages to be used as a Analyzer – Standard Reporting
development purposes: provided a fixed, well defined, standard input for quick tariff assessment. Specialized, predefined reporting including powerful
traffic data set, Tariff Plan ‘Configurator’ enables reports such as the ‘Market summary’ (a quick
estimating the change in volume and revenue figures evaluation of all operators and tariff plans within the
followed by a change in parameters of the tariff plan. selected market and based on the predefined traffic data
Tariff Manager set), the ‘Tariff performance per segment’ (standardized
Provides sophisticated tariff plan administration tools, Tariff analysis applied against specific, predefined
Rating Engine including tariff loader, tariff builder, tariff validator, segments of customers) and the ‘Tariff transition
CAS high-performance, in-memory Rating Engine specialized viewers and analyzers. It is based on impact’ (Transition matrix per segment of customers,
supports both interactive and batch rating and billing. data-driven intelligent Graphical User Interfaces presenting the total cost (benefit) for the company
This is a fully parameterized engine with several options enabling non-specialist to easily create and use (customer)). CAS provides standard export utilities (MS
regarding I/O available to any valid tariff plan (actual or complex tariff plans (ensuring consistency through Office, PDF, XML) for all the reports.
hypothetical one) against any traffic data set (actual or automatic, statistics-based user’s entry validation).
simulated). Tariff workflow enforces certain business rules towards
the release of a tariff to POS level. Provided an active
subscription to datamine’s tariff provisioning service,
CAS Tariff Connector enables online, systematic and
unattended tariff database synchronization (through
web connectivity).
Competition Analysis System

26. 24
Segment Designer
Segmentation scheme development, automatic profiling, export mechanisms
featuring random sampling techniques
Innovative tools for creating, maintaining and analyzing customer segments, policies (business rule packages) and
decisioning configuration. Segment Designer makes segment-related processes efficient and more interactive. Simplifies
the complexity of rule definition through a powerful graphical user interface offering instant generation of statistics and
previews of customers-members of the segment, immediate segment profile analysis, along with user-defined
random sampling on the resulting customer set. A new, marketing-friendly approach for the campaign target group
definition process.
CAS

27. 25
Discount Manager
Offer personalized discounts, monitor and
analyze impact
CAS enables interactive discount scheme definition,
analysis and management. Business users can create
flexible discount schemes, evaluate costs and expected
outcomes under certain hypotheses, and assign each
scheme to a specific customer, group of customers,
segment or tariff. Specialized performance assessment
reports along with KPIs for analyzing the impact of
discount models regarding customer base health, are
embedded in this component.
“ … loyalty and customer satisfaction
through intelligent, highly
”
personalized discount models
www.datamine.gr
Competition Analysis System

28. 26
Analytics Studio
A sophisticated, interactive reporting environment featuring modern
Business Intelligence tools
Enables powerful, historical analysis of your customer base against any commercially available tariff offered in the
market. Specialized metrics such as distance from the next or best eligible tariff for each specific subscriber enable
definition of intelligent pricing & customer handling strategies.
Advanced multidimensional reporting against tariff performance data - a sophisticated data analysis and presentation
layer, offering access to cubes, dashboards and data mining modeling outcome.
Advanced CDR modeling (featuring traffic patterns, price analytics) can be offered as additional, tailor-made packages,
focusing in churn modeling/ prediction, campaign optimization, customer satisfaction and propensity to buy
modeling.
External Business Intelligence applications benefit through CAS.OLAP data objects. The integrated customer data marts
and/or data warehouses can be systematically enriched with a new range of tariff performance metrics (tariff suitability,
distance from optimal, usage patterns) as well as existing reporting, analysis, and decisioning processes.
Senior business users can define new views or perspectives on the customer base related KPIs, introducing aspects such
as price-sensitivity, price awareness, competitive ranking.
CAS

29. 27
Social Network Customer Customer
Analysis - SNA layer 001 002
Identify, visualize and use physical
customer interconnections in your
commercial strategies
This advanced module consists of datamine’s Customer
Customer 004
algorithms and data manipulation components 003
enabling the identification of structural patterns based
Customer
on the systematic communication among customers 005
– clusters of customers within the customer base
(naturally defined based on interaction patterns).
CAS SNA allows spotting customers with increased
‘network value’, identification of the network
importance of each single customer, formulation
of sub-networks, cliques based on usage patterns, Customer
011
estimation of the network impact of customer loss etc.
Customer
Important use cases of this advanced analytical 012
customer information can be designed in domains
such as CRM, Anti-Attrition, Campaign management,
customer base insight, Fraud detection, Bad debt
management, product development. The output of SNA
engine is directly available to CAS components, thus
boosting customer analysis & handling capabilities Customer
(for instance use Segment Designer for SNA-related 015
customer filtering and segment/policy definition).
Customer Customer
014 016
Competition Analysis System

30. 28
The Tariff Advisor
Enable customer touch points with
intelligent tariff recommendations
Web enabled applications available through the
• CAS Tariff Advisor (P)
intranet for POS/ Agents, dealing with owned (existing)
This is a variation of the above, differentiated on
customers. This component serves agents with a
the rating/ billing approach: this version performs
tariff negotiation framework for existing customers
an approximation of the billing outcome, based not
according to active corporate policies.
on CDRs but on subscriber’s traffic pattern. The
• CAS Tariff Advisor (R) traffic pattern can be derived from actual CDRs
This is a subset of CAS customer assessment (in the case of an existing customer) or submitted
functionality, targeting a wider audience with less through the application (from the agent according
experience in tariff modeling and related processes. to the information submitted from the prospect
This utility hides process complexity, and presents in customer). This could also be integrated into the
a user-friendly, direct and robust way all the web portal, for customer self-experimentation with
necessary information on customer’s tariff suitability alternative tariffs. This is a highly customizable
and related proposals as generated through the component.
released business policies. This is a highly
• Online Recommendation engine (web)
customizable component.
Advanced component enabling integration with
corporate portal, under ‘myAccount’ section.
CAS

31. 29
Simulation & What-If
Define complex comparison scenarios, business cases and perform interactive
sensitivity analysis through CAS Business Case Builder
Wizard-like processes enable the definition of realistic business scenarios through a set of simple steps:
• Define Customer Sets for analysis: Business users may define complex set of customers (including balanced
random samples against existing segmentation schemes), save, share and administer groups for repeating
analysis or reference/ baseline
• Perform Customer Set Profiling through standardized analysis templates
• Define assumptions to be used for analysis and impact estimation (such as transition rates towards certain tariffs,
churn rates or expected traffic impact)
• Define the output to be generated (selected metrics per customer/ tariff/ policy applied)
• Analyze or export customer-level comparison results for further external processing
• Schedule execution of certain analysis packs as repeating tasks and receive notification when completed
Traffic Simulation Engine enables compilation of user-shaped sets of artificial CDRs, following customizable patterns.
Advanced tools enable sensitivity analysis against tariff configuration scenarios, impact estimations in terms of
revenue, churn and other predefined key performance indicators.
www.datamine.gr
Competition Analysis System

32. 30
“ … predictive models, sophisticated
statistical and data mining services,
generating business knowledge and
”
actionable results
CAS

33. 31
Analytics & Modeling Services
Data modeling, data analysis, data mining services
Extending CAS through additional analytical /modeling services. The typical output provided by CAS may be used for
enriching processes such as data mining model development, analytical reporting, statistical analysis or any other
data-intensive activity. Specifically for churn prediction and analysis, CAS metrics such as ‘distance from optimum tariff’
or ‘positioning from competitor’ are expected to create significant difference as independent variables in any well-defined
model on churn.
Advanced business intelligence services
Specialized data integration, reporting or Business Intelligence components are offered as packages of customization/
extension services. Our domain experts collect analyze and model your business requirements leading to specialized
component customization or development of your own instance.
Tariff provisioning services
This is a subscription service, based on automatic market monitoring - public domain information. CAS agents collect,
standardize, validate market and tariff information, which is then instantly available to the subscribed CAS instance.
Competition Analysis System

34. 32
About datamine
Founded in January 2005, ‘datamine decision support systems ltd’ specializes in information technologies utilizing
analytical components and data-intensive models. Datamine’s expertise supports the full cycle of data-demanding
projects, from data analysis and quality assurance to Business Intelligence and Management Information Systems.
Datamine demonstrates numerous success stories featuring innovative analytical solutions for the Banking and Telecom
sectors. Datamine is based in Athens, Greece.
“
… we are committed in designing intelligent software dealing with challenging business scenarios.
We use advanced information technologies to deliver innovative solutions to enterprise decision
”
makers and strategists. CAS is a characteristic product of this corporate culture …
George Krasadakis, Head of engineering and product development
CAS

35. 33
www.datamine.gr
Competition Analysis System

36. Unless you are licensed by DATAMINE under a specific licensing agreement, use of DATAMINE logos such as the DATAMINE corporate logo is not allowed.
DATAMINE, DATAMINE.IT, DATAMINE information technologies & USE.YOUR.DATA are registered trademarks or trademarks of DATAMINE in the EU and/or other countries.
It is not allowed to use or register, in whole or in part, DATAMINE trademarks, including its graphic symbols, logos, icons, or an alteration or variation thereof, as or as part of a
company name, trade name, product name, service name or domain name or in connection with web sites, products, services, programs, on packaging, manuals, promotional/
advertising materials, or for any other purpose except pursuant to an express written trademark license from DATAMINE, such as a reseller agreement. Only DATAMINE and its
authorized resellers and licensees may use the DATAMINE Logos in advertising, promotional, and sales materials and only as specified in their agreement.
Use of DATAMINE trademarks in a disparaging manner or in any manner that directly or indirectly expresses or implies DATAMINE sponsorship, affiliation, certification,
approval, or endorsement in relation to third-party product or service or in such a manner that it appears that DATAMINE is legally associated with a third-party company is
expressly prohibited.
datamine ltd, Decision support systems Tel: 0030 210 6899960, Fax: 0030 210 6899968
22 Ethnikis Antistasis avenue, Email: info@datamine.gr
15232 Chalandri, Athens, Greece www.datamine.gr