Planning an online community for a software company

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George Dearing

These slides were developed to spark the initial planning for an online community.

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Planning An Online Community For A Software Company

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[Nurturing the complex sales cycle] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[Stuff To Think About] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Do We Find Our Influencers?

[The Communication Hub] ,[object Object],[object Object],[object Object]

Twitter / Microblogging ,[object Object],[Twitter For Curation]

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[Here’s An Example] A niche community for content companies, practitioners and users

Phase 1 -- Pre-Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]

Phase 2 – Launch ,[object Object],[object Object],[object Object]

Phase 3 – Post-Launch ,[object Object],[object Object],[object Object],[object Object]

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Planning an online community for a software company

1. Planning An Online Community For A Software Company

8. [Here’s An Example] A niche community for content companies, practitioners and users

10.

11.

12. [email_address] @dearinggroup

Hinweis der Redaktion

Design – would recommend a rapid design cycle to include overall brand feel. Assumption is to then apply design to themes or templates in MediaCo / other apps. Development – Need an FTE developer for at least 30 days. Ideally, resource will have familiarity with MediaCo platform. Supplemental resources can be used to assist over 30-45 days. This is really dependent on what type of capabilities we’ll turn on. Blog posts, some Twitter Lists and several third-party integrations need to be included within 1 st phase.