Guest lecture at George Mason University

1. Digital Marketing in 2013
George Mason University
MSOM 303
September 2012

2. Today's Goals
Where We Were
Where We Are
What's Next in the Mainstream

3. But First
Who Are You?

4. • SOM Grad
• Coach & Judge - SOM498 - 10+ years
• Silver Beacon Marketing co-founder
• Google AdWords certified

5. Where We Were

6. 1995 Births
Dow Jones Closes Above 4,000

7. 2005 Births

8. The Marketing Blend

9. Science Gets Data

10. Social Now Counts For Search

11. Device Convergence Complications
http://www.chipestimate.com/techtalk/images/fig1_070814.jpg

12. Big Data Today
• Forget Gigabytes and Terrabytes
• Netflix Storage = 1 petabyte storage
• Imgur transfers = 1 petabyte per week
• Google = 24 petabytes daily

13. Big Data Next
Exabytes
10 exabytes = all US phone calls annually
But we can capture it all

14. Big Data Benefits

15. Marketing Implications

16. Marketing Implications

17. Advertising Masked In
Entertainment and Information

18. Thanks.
Have A Great Semester!