Our key tips for getting more views and engagement on your videos posted on YouTube. How to optimize your channel with: - Playlist - Channel Art - Sections - InVideo Programming How to get more views on your videos with: - thumbnails - metadata - branding

1. Optimize videos and
channels on youtube
George Aliferis !
Executive Producer, Orama!
T: @officialorama!
#youtubemarketing!
www.orama.tv

2. Business videos don’t get
watched: less than 500
views per year on
average!
www.orama.tv

3. YouTube is…
100h of videos uploaded per minute
3rd biggest website
2nd biggest search engine
6bn hours viewed per month
(+50% since 2011)
www.orama.tv

4. YouTube is…
DISTRACTING
(it’s entertainment)
www.orama.tv

5. Video Optimization:
Why it matters
Views from
“suggested
video” in green
(88%)
www.orama.tv

6. Video Optimization:
Impact
•
•
•
•
www.orama.tv
Titles
Thumbnails
Tags
Description

7. Thumbnail from Casey Neistat
The dark side of Iphone 5S lines
www.orama.tv

8. Look!
Video Optimization:
Impact
www.orama.tv

9. Video Optimization:
Impact
My
videos
are
everywhere
www.orama.tv

10. Channel Optimization Sorted
1.
2.
3.
4.
5.
6.
Custom channel art
Branded thumbnails
Clear content strategy
Featured channels
Sections
Links and descriptions
www.orama.tv

11. Channel Optimization:
Client example
Videos posted regularly
www.orama.tv

12. Pulling it all together:
Client example
December 2012:
100 videos posted on the
channel
Monthly stats:
Subscribers: +90
Watch time: 100k minutes
www.orama.tv

13. Pulling it all together:
Client example
March 2013:
115 videos
Playlist, titles, thumbnails
Monthly stats:
Subscribers: +300
Watch time: 300k minutes
www.orama.tv

14. Pulling it all together:
Client example
September 2013:
Optimisation of content,
storytelling, annotations,
in-video programming
Monthly stats:
Subscribers: +1,000
Watch time: 450k minutes
www.orama.tv

15. THANKS!
hello@orama.tv
@OfficialOrama
www.orama.tv