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ABOUT PULS MEDIA NETWORK Com municat ical Mar
k et
omanian Med
on the R
n
8 Specialized MEDICAL JOURNALS
n
30.000 MEDICAL PROFESSIONALS
as subscribers
n
ONE ANNUAL PUBLICATION
dedicated to end-consumer
n
50 MEDICAL EVENTS per year
dedicated to physicians and pharmacists
n
Complex MEDICAL information PORTAL
Part of
Puls Media Network, associate of Mlada fronta international publishing group since 2008, is the Romanian leading communication company that provides:
Puls Media Network, associate of Mlada fronta international publishing group since 2008, is the Romanian leading communication company that provides:
specialized information to the medical community for continuous professional development, and to consumers for adopting a healthy lifestyle
specialized information to the medical community for continuous professional development, and to consumers for adopting a healthy lifestyle
high-quality promotion solutions to companies that offer products and services for better health
high-quality promotion solutions to companies that offer products and services for better health
3. OUR HISTORY
2004
• INNOVATION
“Medic.ro” LAUNCH on the market – • ORIGINALITY
medical journal dedicated to GPs
• CREATIVITY
2007
PUBLICATIONS, INNOVATIVE
ESTABLISHMENT OF PULS MEDIA
NETWORK. Press Pro International becomes Puls EVENTS AND COMMUNICATION,
Media Network SPECIAL PROJECTS
ROMANIAN COMPANY SPECIALIZED IN
COMMUNICATION FOR THE MEDICAL
COMMUNITY
2008 “Carol Davila” Awards
MEMBER OF MLADA FRONTA, ON A MLADA
FRONTA, one of the most dynamic press groups on the
Czech market, leader on several publication segments
2010
Part of
COMMUNICATION LEADER FOR MEDICAL
FIELD
4. OUR JOURNALS
n
8 Specialized MEDICAL JOURNALS
n
30.000 MEDICAL PROFESSIONALS as
subscribers
230.000 copies ANNUAL CIRCULATION:
n
ONE ANNUAL PUBLICATION
dedicated to end-consumer
Market Leader on publication Market Leader on publication 6 JOURNALS dedicated to Part of
segment dedicated to GPs segment dedicated to pharmacists different SPECIALITIES
5. MEDIC.RO – MARKET LEADER*
INDPENDENT MONTHLY PUBLICATION dedicated
EXCLUSIVELY to GPs
NEW! – EDITORIAL CONCEPT based on the latest medical
topics adapted to readers’ needs and medical market trends
+ DISTANCE MEDICAL EDUCATION PROGRAM
KEY FACTS
YEARS ON THE MARKET: 7 years
PERIODICITY: monthly
NUMBER OF PAGES: 100
CIRCULATION: 10.000 copies/edition
THE PUBLICATION with the largest
CIRCULATION dedicated to GPs
DISTANCE CONTINOUS MEDICAL
rket
Ma der
More than 50% of
EDUCATION PROGRAM “Medic.ro” Lea
cation
the Romanian GPs
20 DCME POINTS + 5 CME POINTS
o n publi dicated
annually to GPs as paid subscribers t de
read “Medic.ro”** segmen o GPs
t Part of
ROMANIAN MEDICAL COLLEGE PARTNERSHIP
* Market leader on medical publications – Cegedim Strategic Data done on a sample of 700 GPs in 2008
** Based on qualitative and quantitative study made by Puls Media Network in november 2009 on a sample of 1.100 GPs
6. FARMACIST.RO – MARKET LEADER*
THE ONLY INDEPENDENT PUBLICATION
dedicated EXCLUSIVELY to the pharmaceutical field
NEW! – EDITORIAL CONCEPT adapted to
readers’needs and pharma market trends*
KEY FACTS
YEARS ON THE MARKET: 7 years
PERIODICITY: bi-montlhy
NUMBER OF PAGES: 68
CIRCULATION: 7.000 copies/edition
10 CFE points for pharmacists
6 CFE for assistant pharmacists
ROMANIAN PHARMACY COLLEGE
PARTNERSHIP
78% of the Romanian
pharmacists read
“Farmacist.ro”** Part of
* Market leader on publications dedicated to pharmaceutical market – Study made by PharmEc Software on a sample of 347 pharmacists from 305 pharmacies in 2008
** Based on qualitative and quantitive study made by Puls Media Network in november 2009 on a sample of 235 pharmacists
7. OUR SPECIALIZED JOURNALS
Dedicated to pediatrics Dedicated to oncology Dedicated to
specialists and hematology gynecology and
Quarterly Journal specialists obstetrics specialists
2.000 copies/edition Quarterly Journal Quarterly Journal
68 pages 1.000 copies/edition 2.000 copies/edition
Launched in IX 2005 68 pages 68 pages
5 CME points Launched in XII 2007 Launched in VI 2005
5 CME points 5 CME points
Dedicated to specialists
Dedicated to psychiatry Dedicated to ENT
treating infectious
specialists specialists
diseases
Quarterly Journal Quarterly Journal
Quarterly Journal
1.000 copies/edition 1.000 copies/edition
1.000 copies/edition
68 pages 68 pages
68 pages
Launched in VII 2005 Launched in XI 2008
Launched in V 2005
5 CME points
5 CME points
Part of
8. ALMANAH MEDICAL.RO
UNIQUE PRODUCT on the market dedicated to end-consumer
GUIDE designed to help consumers PREVENT and IDENTIFY
dangerous diseases, as well as find adequate medical centers and
specialists
KEY FACTS UNIQUE EDITORIAL CONCEPT
ON THE MARKET: 3 years Written by professionals for end-consumer
PERIODICITY: annually
Endorsed by medical specialists well-known
NUMBER OF PAGES: 228
at international and national level
CIRCULATION: 30.000copies/edition
DISTRIBUTION: national Educating the consumer to adopt a healthy
life-style
33 chapters / 58 diseases
Part of
2008 2009 2010
9. PULS MEDIA NETWORK EVENTS
n 50 MEDICAL EVENTS in 2009
7000 MEDICAL PROFESSIONALS
n
enrolled in Medical Education Program in 2009
n EXCEPTIONAL SCIENTIFIC PAPERS
n WELL-RECOGNIZED MEDICAL
PERSONALITIES
n SPECIAL EVENTS ADAPTED
TO MARKET TRENDS
82% of the participants at Puls Media
Network conferences appreciated the
scientific level as VERY GOOD in 2009*
Part of
*Quantitative and qualitative study made in 2009 on sample of 1.566 doctors participants at Puls Media Network conferences
10. REGIONAL CONFERENCES
“Medic.ro” Conference “Farmacist.ro” Conference
MONTHLY EVENT organized ONE-DAY EVENT organized
in various counties in various counties
FREE PARTICIPATION of GPs FREE PARTICIPATION of pharmacists
and assistant pharmacists
SCIENTIFIC TOPICS determined in co- TOPICS determined in co-operation
operation with local Medical Colleges with Romanian
Key speakers are well-known medical College of Pharmacists
professors
OVER 4.500 GPs OVER 1.012
as participants from 33 cities in 2009 PHARMACISTS as participants
from 7 cities in 2009
CME LOCAL AUTHORITIES PARTICIPATION of most CFE
points INVOLVMENT (CAS, DSP, AMF) important pharma organizations (CFR, points
ANM, Pharmacists’ Patronage)
Part of
11. NATIONAL FORUMS
SIGNIFICANT EVENTS DEDICATED
to a CERTAIN MEDICAL SPECIALITY
PRESTIGIOUS MEDICAL PROFESSORS
.
EXCEPTIONAL SCIENTIFIC PAPERS
ACCESS TO THE LATEST DISCOVERIES
IN MEDICAL FIELD
PRESENCE OF THE MOST NATIONAL PARTICIPATION
IMPORTANT ROMANIAN OF MEDICAL SPECIALISTS’
MEDICAL ASSOCIATIONS AND
ORGANIZATIONS
86% of the participants at Puls
Media Network forums appreciated the
scientific level as VERY GOOD in 2009
Part of
* Quantitative and qualitative study made by Puls Media Network on a sample of 512 doctors participants at Puls Media Network forums in 2009
12. DIRECT MAILING and E-MAILING
UP-DATED DATA BASE of 35.513 medical professionals
UP-DATED DATA BASE of 35.513 medical professionals
DIRECT
OVER 45 MEDICAL SPECIALITIES
OVER 45 MEDICAL SPECIALITIES
MAILING
FAST ACCESS at LOW COST
FAST ACCESS at LOW COST
CUSTOMIZED campaigns adapted at customers’ needs
CUSTOMIZED campaigns adapted at customers’ needs
UP-DATED DATABASE of 5.919 medical professionals’ e-mails
UP-DATED DATABASE of 5.919 medical professionals’ e-mails
SPECIFIC ON-LINE PRODUCTS (General Newsletters,
SPECIFIC ON-LINE PRODUCTS (General Newsletters,
Customized Newsletters, Dedicated Newsletters)
Customized Newsletters, Dedicated Newsletters)
FAST ACCESS at LOW COST
FAST ACCESS at LOW COST
CUSTOMIZED campaigns adapted at customers’ necessities
CUSTOMIZED campaigns adapted at customers’ necessities
DIRECT
CAMPAIGN EFFICIENCY directly measured
CAMPAIGN EFFICIENCY directly measured
E-MAILING
Part of
13. WEBSITE PULS MEDIA NETWORK
www.pulsmedia.eu
COMPLEX PORTAL
with medical information
THE LATEST MEDICAL NEWS and
INFORMATION
FREE ACCESS to electronic versions of Puls
Media Network journals
NEW!
VERSION
AGENDA of OVER 35 MEDICAL
LAUNCHED IN
2009
EVENTS dedicated to physicians and
pharmacists
Part of
14. OTHER PULS MEDIA NETWORK SERVICES
COMPLETE SERVICES PORTFOLIO for preparing a
COMPLETE SERVICES PORTFOLIO for preparing a
CREATION general advertisement or a publication (project
general advertisement or a publication (project
management, concept, layout, graphics elements) adapted to
management, concept, layout, graphics elements) adapted to
clients’ needs
clients’ needs
GENERAL SERVICES for publication preparation
GENERAL SERVICES for publication preparation
DTP (layout, creation, graphics) or specific promotional
(layout, creation, graphics) or specific promotional
materials
materials
DESIGN, EDITING AND
DESIGN, EDITING AND
ADVERTISMENT MATERIALS
ADVERTISMENT MATERIALS
COPYWRITTING PROOF READING
PROOF READING
EDITING AND SERVICES for photo
SERVICES for photo
PROCESSING processing and editing
processing and editing
Part of
15. Electromagnetica Business Park, 266-268 Rahova Street,
1st Building, 2nd Floor, A-D Axis, 5 District, Bucharest
Phone: (031) 425.40.40, Fax: (031) 425.40.41
sales@pulsmedia.ro
www.pulsmedia.eu
Part of
