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How to Blog

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Geoff Livingston
Geoff Livingston

Best practices from Geoff Livingston of Zoetica (http://geofflivingston.com)

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Blogging: The Basics A Webinar Developed by Zoetica ©2010
What’s a blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guiding Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stakeholder Experience Revolves Around Two Things ,[object Object],[object Object]
Structuring Your Content
Content: Editorial Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content: Bringing the Editorial Mission to Life ,[object Object],[object Object],[object Object],[object Object]
Content: Tone ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content: Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content: Researching Links, Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In The Past…
Call to Action!
Integration Creates Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Frequency & Fodder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comments ,[object Object],[object Object],[object Object],[object Object],[object Object]
Handling Trolls ,[object Object],[object Object],[object Object],[object Object],[object Object]
Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics that Matter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Images Used ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How to Blog