#nptech social media fundraising tips from Zoetica co founder Geoff Livingston.

1. Geoff Livingston’s Top Five #NPTech Fundraising Mechanismspresented to NCRC on March 11, 2010

3. Undiagnosed

4. Caregivers

5. Family and FriendsBlog Platform The “Hive” Programs and Initiatives Social Media Ecosystem

6. 2009 Top Online Fundraising Stats from Blackbaud Online revenue grew by 46% in 2009 Online giving in December 2009 grew 32% Nonprofits that raised more than $1 million online in 2009 had a 35% year-over-year increase in revenue The average online gift in 2009 was $144.72 77% of the organizations in the sample analysis received a $1k or greater donation

7. #1) My Top Fundrai$ingOpp:Integrating Social Media Into The Larger Mix

8. Back in the Day…

9. Single Track Mentality Doesn’t Match the Way People Use Media

10. Integration Requires Multitrack, Multitouch

11. Even Harder, the ROI Nightmare!

12. Call to Action!

13. #2) The Birthday Program

14. #3) Texting: Great for Flash Floods

15. #4) Special Fundraising Events Integrated w/Social

16. #5) Contests Are Hot… For Now

17. Metrics Matter Can you increase your response rates by 20%? Or your average gift by $15? Or convert twice as many web site visitors to subscriber? Analyze your data what’s working and maximize! - Sarah DiJulio, @dijulio

18. The End Thank you for your time!