Design With Purpose

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As designers the most important question we can ask ourselves is "why?" Asking why helps us to understand our purpose and a clear purpose ensures that we know our own value and our contributions are meaningful. Design with purpose.

Design

Limbic BrainNeocortex
The
Golden
Circle
WHY
HOW
WHAT

WHY
HOW
WHAT
Neocortex
Language
Numbers
Facts & Figures
The
Golden
Circle
Limbic Brain

WHY
HOW
WHAT
Limbic Brain
Feelings
Behavior
Decisions
Neocortex
Language
Numbers
Facts & Figures
The
Golden
Circle

People don’t buy what you do
they buy why you do it
Simon Sinek
People don’t buy what you do
they buy why you it
“
”
Simon Sinek

Story is a tool for articulating a why. It is a
format that we have evolved to understand.
Stories are a vessel for our empathy. They
allow us to share emotion.

Technology is a glittering lure but there is
the rare occasion when the public can be
engaged on a level beyond flash. If they
have a sentimental bond with the product.
“
”

To nurture a community that architects
and engineers technologically innovative
products that positively impact the world
“
”
Yeti’s Purpose

Start with Why Tell your Story Create Meaning
1 2 3

@house_geoff
house.g@gmail.com
Thanks!
✌

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Design With Purpose

1. Design with Purpose

2. Hi there! !

3. Purpose Starts with Why 1

4. www.startwithwhy.com

5. WHY HOW WHAT The Golden Circle

6. WHY HOW WHAT The Golden Circle

7. WHY HOW WHAT The Golden Circle

8. WHY HOW WHAT The Golden Circle

9. WHY HOW WHAT The Golden Circle

10. WHY HOW WHAT The Golden Circle

11. Limbic BrainNeocortex The Golden Circle WHY HOW WHAT

12. WHY HOW WHAT Neocortex Language Numbers Facts & Figures The Golden Circle Limbic Brain

13. WHY HOW WHAT Limbic Brain Feelings Behavior Decisions Neocortex Language Numbers Facts & Figures The Golden Circle

14. WHY HOW WHAT The Golden Circle

15. WHY HOW WHAT The Golden Circle

16. People don’t buy what you do they buy why you do it Simon Sinek People don’t buy what you do they buy why you it “ ” Simon Sinek

17. Purpose is a Story 2

18. Character

19. Conflict

20. Resolution

21. Story is a tool for articulating a why. It is a format that we have evolved to understand. Stories are a vessel for our empathy. They allow us to share emotion.

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25. Technology is a glittering lure but there is the rare occasion when the public can be engaged on a level beyond flash. If they have a sentimental bond with the product. “ ”

26. Purpose Creates Meaning 3

27. 2005 Photography

28. 2005 Graphic Design

29. 2008 Brand Design

30. 2010 Web Design

31. 2012 Product Design

32. 2016 Company Retreat

33. To nurture a community that architects and engineers technologically innovative products that positively impact the world “ ” Yeti’s Purpose

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