Presented by Geoffrey Colon of Microsoft.
In memoriam of Alvin Toffler, author of the book Future Shock (1971).
What is the scarcest resource in business? Is it ideas? The war for talent?
Or is it the battle for attention?
In this presentation learn from the author of Disruptive Marketing why brands need to be more immersive and act as curators of culture rather than customer heroes.
A.I.D.A. used to mean Attention, Interest, Decision, Action but it now means Attention, Insights, Distribution, Audience.
Follow Geoffrey on LinkedIn or Twitter @djgeoffe
http://geoffreycolon.net
32. Having a concierge to run our weekly errands for $99 month.
Hello Alfred.
Ordering a healthy and delicious meal ready-to-eat under 7
minutes delivered at your door the next day. Hungryroot.
Renting and returning designer dresses for special events.
Rent the Runway.
Sending you a box of razor blades every month that won’t
make you cash poor. Dollar Shave Club
33. These Interests Amplify Best in a Physical World Shared Online…in a
Digital World Is a Misnomer…”
40. Family&Fun
Professional
4+ years at Microsoft (longest job I’ve
ever had!)
7 years in agency world
4 years running my own business
(Creative Solutions Marketing Agency)
10 years in the Music Industry
Professional DJ
Interests: women in tech, netnography, social media, strategy, mobile technology,
international travel, music production, DJing, reading, soccer (playing and watching),
podcasting, fashion, art, music, politics, philosophy, yoga, cooking, running, boxing,
MMA, cycling, Flywheel, swimming, physical conditioning, volunteering!
Past Roles: landscaping, remote audio production assistant, radio sales, promotions
manager, online educator, creative director, website developer, event director,
agency entrepreneur, social strategist, client solutions director, vice president of
digital strategy
Personal
Born in Bethlehem, PA
Lehigh University alum
Lived 20 years in Brooklyn, NY
Married to “the” Allison Dunmire
Two daughters: Olive & Matilda
Kirkland, WA resident
Serve on a non-profit board
Bring design thinking to more small businesses
Speak at more events, publish more books
Become a Modern Renaissance Human
Produce more AR content around music to help
those with learning challenges
Hinweis der Redaktion
How to use analog activities help enhance your digital marketing results ("moments in time" aka "insta syndrome")
Why engagement doesn't matter even though most social media "gurus" says it does
Understanding and leveraging the value of a "like"
Why reach is more important than performance marketers realize
How to understand and use culture jamming in your marketing strategy
How to use bots and voice commands to create experiences for both humans and robots based on an “internet of actions”
How to use analog activities help enhance your digital marketing results ("moments in time" aka "insta syndrome")
Why engagement doesn't matter even though most social media "gurus" says it does
Understanding and leveraging the value of a "like"
Why reach is more important than performance marketers realize
How to understand and use culture jamming in your marketing strategy
How to use bots and voice commands to create experiences for both humans and robots based on an “internet of actions”
How to use analog activities help enhance your digital marketing results ("moments in time" aka "insta syndrome")
Why engagement doesn't matter even though most social media "gurus" says it does
Understanding and leveraging the value of a "like"
Why reach is more important than performance marketers realize
How to understand and use culture jamming in your marketing strategy
How to use bots and voice commands to create experiences for both humans and robots based on an “internet of actions”
How to use analog activities help enhance your digital marketing results ("moments in time" aka "insta syndrome")
Why engagement doesn't matter even though most social media "gurus" says it does
Understanding and leveraging the value of a "like"
Why reach is more important than performance marketers realize
How to understand and use culture jamming in your marketing strategy
How to use bots and voice commands to create experiences for both humans and robots based on an “internet of actions”