Geoffrey Colon is a senior marketing communications designer at Microsoft. He is author of the book Disruptive Marketing. This deck was presented at Digital Summit Chicago on October 25, 2017.
For more about Geoffrey follow him on LinkedIn or visit http://geoffreycolon.net
16. The New Definitions (Don’t
Fit The Old World):
• This is Cara-Beth Burnside aka “CB”
• She is 45 Years Old
• Visionary in Skateboarding and
Snowboarding
• First female athlete to have a
sneaker named after her
• She is a vegetarian
• Serves on boards to get women
equal pay in corporate
environments
• How Do You Define Her?
17. We Live in an Era with a Surfeit of Subcultures
Based on
INTERESTS &
IDENTITY
18. We Are Much More
Dynamic Than The
Labels of the Past
72. The Conjoint Effect
People, brand, celebrities
and content creators are
all acting like each other
and stealing each other’s
ideas, tricks and content.
82. and I Work at Microsoft. Let’s Achieve More…
Family&Fun
Professional
4+ years at Microsoft (longest job I’ve
ever had!)
7 years in agency world
4 years running my own business
(Creative Solutions Marketing Agency)
10 years in the Music Industry
Professional DJ
Interests: women in tech, strategy, international travel, music production, DJing,
reading, soccer (playing and watching), podcasting, fashion, art, music, politics,
philosophy, yoga, cooking, running, boxing, MMA, Flywheel, physical conditioning,
volunteering!
Past Roles: promotions manager, online educator, creative director, website
developer, agency entrepreneur, social strategist, client solutions director, vice
president
Personal
Born in Bethlehem, PA
Lehigh University alum
Lived 20 years in Brooklyn, NY
Married to “the” Allison Dunmire
Two daughters: Olive & Matilda
Kirkland, WA resident
• Speak at more events, publish more books
• Become a Modern Renaissance Human
• Produce more AR content around music to
help those who are differently abled.
Hinweis der Redaktion
How to use analog activities help enhance your digital marketing results ("moments in time" aka "insta syndrome")
Why engagement doesn't matter even though most social media "gurus" says it does
Understanding and leveraging the value of a "like"
Why reach is more important than performance marketers realize
How to understand and use culture jamming in your marketing strategy
How to use bots and voice commands to create experiences for both humans and robots based on an “internet of actions”
How to use analog activities help enhance your digital marketing results ("moments in time" aka "insta syndrome")
Why engagement doesn't matter even though most social media "gurus" says it does
Understanding and leveraging the value of a "like"
Why reach is more important than performance marketers realize
How to understand and use culture jamming in your marketing strategy
How to use bots and voice commands to create experiences for both humans and robots based on an “internet of actions”
How to use analog activities help enhance your digital marketing results ("moments in time" aka "insta syndrome")
Why engagement doesn't matter even though most social media "gurus" says it does
Understanding and leveraging the value of a "like"
Why reach is more important than performance marketers realize
How to understand and use culture jamming in your marketing strategy
How to use bots and voice commands to create experiences for both humans and robots based on an “internet of actions”
How to use analog activities help enhance your digital marketing results ("moments in time" aka "insta syndrome")
Why engagement doesn't matter even though most social media "gurus" says it does
Understanding and leveraging the value of a "like"
Why reach is more important than performance marketers realize
How to understand and use culture jamming in your marketing strategy
How to use bots and voice commands to create experiences for both humans and robots based on an “internet of actions”