Apple is one of the most successful companies on the planet. And, the secret to their success lives in their design culture. In this Book Rapper summary of John Edson's book Design Like Apple we explore what it would take for you to become the Apple of your industry.

1. AppleD
HOW TO BE THE APPLE
OF YOUR INDUSTRY

2. Geoff McDonald @BookRapper BookRapper.com

3. The Book
GeoffMcDonald.com/blog

4. The Book
DesignLikeApple.com

5. John Edson
The Author

6. The Big D
The BIG Idea

7. Design = Culture
Speed RAP

8. Be the Apple of Your Industry
Your Challenge

9. D
Apple’s Secret Sauce
Already + More Often
Book Rapper Says...

10. Design Essentials
GeoffMcDonald.com/blog

11. Design is...
Both the means and the ends, the outcome and process

12. Seven Design Principles

13. Design is the Difference
GeoffMcDonald.com/blog

14. Design Strategy
Premium design drives premium market position

15. Beauty
Consistent design language

16. Ingenuity
Clever and highly useful

17. Charisma
Distinct personality plus a little mystique

18. Design Your Organisation
GeoffMcDonald.com/blog

19. Design Within
Protect and promote design within your organisation

20. Taste
Acquire your design taste through deliberate action

21. Talent
Expand your capabilities for design

22. Culture
Great products are the collective output of your culture

23. Products = Marketing
GeoffMcDonald.com/blog

24. Great Products
Great products are cool.

25. Message
Your product is your best message and best messenger

26. Quality
Narrow your focus to boost quality

27. Repetition
Repetition
Repetition
Repetition
Repetition
Repetition
Repetition
Repetition
Repetition
Repetition
One great product is not enough

28. Think Ecosystem
GeoffMcDonald.com/blog

29. Context
Consider the background in which your customers work

30. Systems
Apple’s greatest design is their company of systems

31. Experience
Fill the gaps to be essential in your customers’ lives

32. Platform
The ultimate product is a marketplace that includes others

33. Prototype Forward
GeoffMcDonald.com/blog

34. Modelling
Design is not a straight line - more like a zig-zag

35. Shared
Allow ideas to freely circulate

36. Visualise
Create rough and dirty prototypes to see your solution

37. Near-Life
Stories let us engage non-designers

38. Connect with Customers
GeoffMcDonald.com/blog

39. Partners
Create great products that your customers want

40. Empathy
Tune into your customers lives

41. Someone
The more specific your customer, the better the design

42. Research
Study human behaviour and observe people in action

43. Design with Conviction
GeoffMcDonald.com/blog

44. Deep Expression
Apple and Google both do minimalism - differently

45. Simple
Simple is one focus - what’s yours?

46. Values
What’s your design philosophy?

47. Conviction
Walk and talk design in everything you do

48. More...
GeoffMcDonald.com/blog

49. Buy the Book!
DesignLikeApple.com

50. Four Other Books...
http://geoffmcdonald.com/the-secret-to-apples-success-five-books/

51. Deliberate Change
Use design to create the future you want

52. A
Presentation
Recording available for members at : BookRapper.com