7 tips to move your healthcare Practice forward.

1. Moving Your Health
Practice Forward
Tips to drive your commercial strategy

2. Don’t wait for ‘it’ to just get better
It won’t
Don’t wait for it to get better, it won’t, not without some smart
thinking and some hard work. Do not keep doing the same thing
day after day and expect different results. That is the definition of
stupidity. Businesses across the world are closing every day
because they carried on doing what they always did and just
prayed it would get better.
If you want it to get better, you have to make it get
better

3. Look strongly at your time
management
We are all prevaricators, unfortunately it is part of the human
condition, in business it can be fatal. Start managing your time
more effectively, so you don’t waste major time doing minor
things. Delegate whenever possible. Make it a habit throughout
the day to ask yourself; “is this the best use of my time right
now?” If the answer is no, go and do whatever it is you were just
avoiding. In order to manage your time effectively, you also need
to be able to make good decisions on priorities.
Identify the priorities in your business, the ones that if
not immediately addressed may cause harm to your
business success.

4. Spend more time lear ning
Give yourself one hour every night where you research and learn
new business practices, thought leadership on your industry.
Learn the most modern thought on Practice Management, study
the latest thought on marketing strategy. It does not matter what
you learn or study exactly, once it is a subject that you can then
bring to bear to make your Practice better

5. Set strong business goals
A miraculous change in your business fortunes is not just going
to happen because you have decided to make it so. You need to
set clear goals and a step by step strategy to meet those goals.
Deciding you are going to increase sales by 25% is not enough,
now you have to sit down, set out the strategy to meet that goal
and clearly communicate it to everybody within your Practice

6. Take real care of your commercial
image
What does your business look like? People do business with
people and organizations that they trust. People only
recommend people and organizations that they trust. If a
business looks like it’s being run on a shoe string, people are
less inclined to use it. This is particularly pertinent in our
profession, people purchase from us on trust. Do you think your
Practice is deployed to gain trust?
A lot of people research a potential provider of services online,
long before they decide to do business with them. If you as a
business operate an outdated website consider the image that’s
creating in the mind of potential Patients.

7. Develop your own unique voice
This is extremely important in our profession, you need to
differentiate your practice. Whilst I accept that this is not
necessarily an easy thing to do, it is possible.
look at your competitors, decide the strategy you wish to follow
and ensure the deployment of that strategy brings hard
differentiators to your Practice.

8. Measure it so you can manage it
KPIs, KPIs, KPIs. You can not manage your practice effectively
unless you have clear measurements of success. This does not
just include average selling price, binaural rate, unit volume, test
no sales, return sales. It should also include bringing metrics to
your service delivery, to your marketing endeavors, in fact to
every facet of your Practice.
You can not truly know if a strategy is working unless there are
clear measurements, if you do not know it is not working, how
can you change it?