3. • Educated Patients
• More Discerning Patients
• Much More Challenging Market
Environment
• Possible Changes In Legislation
• Possible Regulation
4. WHAT IS YOUR
COMMERCIAL
STRATEGY?
And How will you achieve it?
Growth
180
160
140
120
100
80 Growth
60
40
20
0
2007 2008 2009 2010 2011
5. LONG TERM COMMERCIAL
STRATEGY
• To Succeed
• To Grow
• Growing The
• To Gain More Market Share Available Market
• To Retain Patients
• Increasing Profession
• To Encourage Referral Efficacy Acceptance
• To Capture New Patients • Increasing Profession
Perception
8. Your Future Lies In Your
Existing Patients
They Hold The Key To Your Financial Health
They Are The Cheapest Manner Available To
Consolidate And Increase Your Market Share
They Will Also Help Grow The Available Market
9. HOW DO YOU
PLAN TO
ACHIEVE THIS
LONG TERM
STRATEGY ?
10. All Strategies Need Planning &
Tools For Tactical Deployment
Available Tools For Effective Practice
Management
11. Effective Practice Management Is
Key To Your On-going Success
1. Customer Relationship Management
2. Targeted And Well Defined Marketing
3. Patient Journey Management
4. Patient Engagement Strategies
5. Auditing And Test Verification
20. Your Web Presence
• Is it a modern website?
• Has it been re-designed in the last
year?
• Is it clean, clear of clutter, media rich
with a regularly updated news section?
Talk about a commercial Strategy to meet these needs
Patrick Henry Saying
But what if I told you a Strategy for Patient Retention and Customer Referral will meet these goals.
These are concepts that will have a huge effect on your business moving forward
All strategic planning goals will only be achieved as well as the tactical tools deployed will allow
Why are these Tools important?
Gather Intell, talk about the wife, the husband, did Johnny get the job? Manage targeted and well defined Mail marketing and your Patient JourneyA well kept CRM system will allow you to keep your Patient engaged for the long term encouraging not only Patient Retention but also Customer ReferralClear recording of consultation pattern and audiometric data
Before You move on to the in depth
Presentation of your Practice, Décor, Modernity, Layout, Posters? How old are they, are they Framed, Display, is it clean and when was the last time it was changedThe most important part, Are they welcoming, will they go the extra mile to help, are they a valuable part of your practice.
Talk about rigid terminology of brand, dispute, explain,
A large percentage of our Patients are online, an even larger percentage of our prospective Patients are online and actively using search engines to acquire services.