Realtor Property Resource Report - Lake Elsinore CA

LOCAL ECONOMIC AREA REPORT
Lake Elsinore, California
This report is powered by Realtors
Property Resource®, a wholly owned
subsidiary of the National Association
of REALTORS®
Presented by
Gene Wunderlich
California Real Estate License: 01182104
Mobile: (951) 205-1911 | Work: (951) 894-2571 | Fax: (951) 894-2572 | Fax: (951) 894-2572
gad@srcar.org
http://WWW.SRCAR.org
1st Action Real Estate
26529 Jefferson
Murrieta, CA 92562
Copyright 2016Realtors PropertyResource®LLC. All Rights Reserved.
Informationis not guaranteed. Equal Housing Opportunity. 10/18/2016

CriteriaUsedfor Analysis
Income:
Median Household Income
Age:
Median Age
PopulationStats:
Total Population
Segmentation:
1st Dominant Segment
$56,972 30.6 59,254 Up and Coming Families
Consumer Segmentation
Life Mode Urbanization
What are the
people like that
live in this area?
Ethnic Enclaves
Established diversity--young, Hispanic homeowners
with families
Where do people
like this usually
live?
Suburban Periphery
Affluence in the suburbs, married couple-families,
longer commutes
Top Tapestry
Segments
Up and Coming
Families Soccer Moms
American
Dreamers Metro Fusion Front Porches
% of Households 6,133 (36.4%) 3,503 (20.8%) 2,234 (13.3%) 1,385 (8.2%) 1,270 (7.5%)
% of Riverside County 62,438 (8.8%) 36,539 (5.2%) 55,568 (7.8%) 10,534 (1.5%) 12,200 (1.7%)
Lifestyle Group Ethnic Enclaves Family Landscapes Ethnic Enclaves Midtown Singles Middle Ground
Urbanization Group Suburban Periphery Suburban Periphery Urban Periphery Urban Periphery Metro Cities
Residence Type Single Family Single Family Single Family Multi-Unit Rentals;
Single Family
Multi-Units; Single
Family
Household Type Married Couples Married Couples Married Couples Singles Married Couples
Average Household Size 3.1 2.96 3.16 2.63 2.55
Median Age 30.7 36.6 31.8 28.8 34.2
Diversity Index 72.4 48.3 83.3 84 70.4
Median Household Income $64,000 $84,000 $48,000 $33,000 $39,000
Median Net Worth $96,000 $252,000 $53,000 $12,000 $21,000
Median Home Value $174,000 $226,000 $130,000 – –
Homeownership 74.1 % 85.5 % 65 % 25 % 47.8 %
Average Monthly Rent – – – $880 $890
Employment Professional or
Services
Professional or
Management
Servicesor
Administration
Services,
Administration or
Professional
Services, Professional
or Administration
Education College Degree College Degree High School Graduate College Degree High School Graduate
Preferred Activities Visit theme parks,
zoos. Contract for
home and landscaping
services.
Go jogging, biking,
target shooting. Visit
theme parks, zoos.
Own feature-rich cell
phones. Pay bills,
socialize online.
Spend money on
what'shot unless
saving for something
specific. Follow
football, soccer.
Go online for games;
visit dating websites,
chat rooms. Play
bingo, video games.
Financial Hold student loans,
mortgages
Carry high level of
debt
Spend money
carefully; buy
necessities
Shop at discount
grocery stores, Kmart,
Walmart
Have loansto pay bills
Media Go online to shop,
bank, for
entertainment
Shop, bankonline Listen to urban or
Hispanic radio
Listen to R&B, rap,
Latin, reggae music
Watch Comedy
Central, Nickelodeon,
PBS KidsSprout
Vehicle Own late-model
compact car, SUV
Own 2+ vehicles
(minivans, SUVs)
One or two vehicles Ownsused vehicles Enjoy fun-to-drive cars

Who We Are
Up and Coming Families is a market in
transition--residents are younger and
more mobile and ethnicallydiverse than
the previous generation. Theyare
ambitious, working hard to get ahead, and
willing to take some risks to achieve their
goals. The recession has impacted their
financial well-being, but theyare
optimistic. Their homes are new; their
families are young. And this is one of the
fastest-growing markets in the country.
Our Neighborhood
Newsuburban periphery: newfamiliesin new
housing subdivisions.
Building began in the housing boom of the
2000sand continuesin thisfast-growing
market.
Single-family homeswith a median value of
$174,000 and a lower vacancy rate.
The price of affordable housing: longer
commute times.
Socioeconomic Traits
Education: 66%have some college education
or degree(s).
Hard-working labor force with a participation
rate of 71%and lowunemployment at 7%.
Most households(63%) have two or more
workers.
Careful shoppers, aware of prices, willing to
shop around for the best dealsand open to
influence by others' opinions.
Seekthe latest and best in technology.
Young familiesstill feathering the nest and
establishing their style.
Market Profile
Rely on the Internet for entertainment,
information, shopping and banking.
Prefer imported SUVsor compact cars, late
models.
Carry debt from credit card balancesto student
loansand mortgages, but also maintain
retirement plansand make charitable
contributions.
Busy with workand family; use home and
landscaping servicesto save time.
Find leisure in family activities, moviesat
home, tripsto theme parksor the zoo, and
sports, from backpacking and baseball to
weight lifting and yoga.
An overview of who makes up this segment across the United States
Thedemographic segmentationshownherecanhelpyouunderstandthelifestyles andlifestages of consumers inamarket. Dataprovider Esri classifies
U.S. residential neighborhoods into67uniquemarket segments basedonsocioeconomic anddemographic characteristics. DataSource: Esri 2015. Update
Frequency: Annually.
Thisisthe
#1
dominant segment
for thisarea
In thisarea
36.4%
of householdsfall
into thissegment
In the United States
2.2%
of householdsfall
into thissegment
About this segment
Up and Coming Families

Who We Are
Soccer Moms is an affluent, family-
oriented market with a countryflavor.
Residents are partial to new housing
awayfrom the bustle of the citybut close
enough to commute to professional job
centers. Life in this suburban wilderness
offsets the hectic pace of two working
parents with growing children. Theyfavor
time-saving devices, like banking online or
housekeeping services, and family-
oriented pursuits.
Our Neighborhood
Soccer Momsresidentsprefer the suburban
periphery of metropolitan areas.
Predominantly single family, homesare in
newer neighborhoods, 36%built in the 1990s,
31%built since 2000.
Owner-occupied homeshave high rate of
mortgagesat 74%, and lowrate vacancy at
5%.
Median home value is$226,000.
Most householdsare married coupleswith
children; average household size is2.96.
Most householdshave 2 or 3 vehicles; long
travel time to workincluding a disproportionate
number commuting from a different county
Education: 37.7%college graduates; more
than 70%with some college education.
Lowunemployment at 5.9%; high labor force
participation rate at 72%; 2 out of 3
householdsinclude 2+ workers.
Connected, with a host of wirelessdevicesfrom
iPodsto tablets--anything that enables
convenience, like banking, paying billsor even
shopping online.
Well insured and invested in a range of funds,
from savingsaccountsor bondsto stocks.
Carry a higher level of debt, including first and
second mortgagesand auto loans
Market Profile
Most householdsown at least two vehicles; the
most popular typesare minivansand SUVs.
Family-oriented purchasesand activities
dominate, like 4+ televisions, movie purchases
or rentals, children'sapparel and toys, and
visitsto theme parksor zoos.
Outdoor activitiesand sportsare characteristic
of life in the suburban periphery, like bicycling,
jogging, golfing, boating, and target shooting.
Home maintenance servicesare frequently
contracted, but these familiesalso like their
gardensand own the toolsfor minor upkeep,
like riding mowersand tillers.
Thisisthe
#2
dominant segment
for thisarea
In thisarea
20.8%
of householdsfall
into thissegment
2.8%
of householdsfall
into thissegment
About this segment
Soccer Moms

Who We Are
Located throughout the South and West,
most American Dreamers residents own
their own homes, primarilysingle-family
housing--farther out of the city, where
housing is more affordable. Median
household income is slightlybelow
average. The majorityof households
include younger married-couple families
with children and, frequently,
grandparents. Diversityis high; many
residents are foreign born, of Hispanic
origin. Hard work and sacrifice have
improved their economic circumstance as
theypursue a better life for themselves
and their family. Spending is focused
more on the members of the household
than the home. Entertainment includes
multiple televisions, movie rentals and
video games at home or visits to theme
parks and zoos. This market is connected
and adept at accessing what theywant
from the Internet.
Our Neighborhood
American Dreamersresidentsare family-centric
and diverse. Most are married coupleswith
children of all agesor single parents;
multigenerational homesare common.
Average household size ishigher than U.S.
average at 3.16.
Residentstend to live further out from urban
centers--more affordable single-family homes
and more elbowroom.
Tenure isslightly above average with 65%
owner occupancy; primarily single-family
homeswith more mortgagesand slightly
higher monthly costs.
Three quartersof all housing were built since
1970.
Many neighborhoodsare located in the urban
periphery of the largest metropolitan areas
acrossthe South and West.
Most householdshave one or two vehicles
available and a longer commute to work.
While nearly 16%have earned a college
degree, the majority, or 63%, hold a high
school diploma only or spent some time at a
college or university.
Unemployment ishigher at 10.7%; labor force
participation isalso higher at 67%.
Most American Dreamersresidentsderive
income from wagesor salaries, but the rate of
poverty isa bit higher in thismarket.
They tend to spend money carefully and focus
more on necessities.
They are captivated by newtechnology,
particularly feature-rich smartphones.
Connected: They use the Internet primarily for
socializing but also for convenience, like
paying billsonline.
Market Profile
When dining out, these residentsfavor fast-
food dining placessuch asTaco Bell or
Wendy's, aswell asfamily-friendly restaurants
like Olive Garden, Denny'sor IHOP.
Cell phonesare preferred over landlines.
Favorite channelsinclude Animal Planet,
MTV, Cartoon Network, and Disney, aswell as
programming on Spanish TV.
Residentslisten to urban or Hispanic radio.
During the summer, family outingsto theme
parksare especially popular.
Thisisthe
#3
dominant segment
for thisarea
In thisarea
13.3%
of householdsfall
into thissegment
1.5%
of householdsfall
into thissegment
About this segment
American Dreamers

Who We Are
Metro Fusion is a young, diverse market.
Manyresidents do not speak English
fluentlyand have moved into their homes
recently. Theyare highlymobile. More than
three-quarters of households are
occupied byrenters. Manyhouseholds
have young children; a quarter are single-
parent families. The majorityof residents
live in midsize apartment buildings. Metro
Fusion is a hard-working market with
residents who are dedicated to climbing
the ladders of their professional and
social lives. This is particularlydifficult for
the single parents due to median incomes
that are 35 percent lower than the U.S.
average.
Our Neighborhood
Over 60%of the homesare multi-unit
structureslocated in the urban periphery.
Three quartersof residentsare renters, and
rentsare about ten percent lessthan the U.S.
average.
The majority of housing unitswere built before
1990.
Single-parent and single-person households
make up over half of all households.
They're a diverse market with 30%black, 34%
Hispanic and 20%foreign born.
Younger residentsare highly connected, while
older residentsdo not have much use for the
latest and greatest technology.
They workhard to advance in their professions,
including working weekends.
They take pride in their appearance, consider
their fashion trendy, and stickwith the same
fewdesigner brands.
They spend money readily on what'shot unless
saving for something specific.
Social statusisvery important; they lookto
impresswith fashion and electronics.
Market Profile
They enjoy watching MTV, BET, Spanish TV
networksand pay-per-view.
They listen to R&B, rap, Latin and reggae
music.
Football and soccer are popular sports.
They shop at discount grocery stores, Kmart
and Walmart.
They often eat frozen dinners, but when dining
out prefer McDonald's, Wendy'sand IHOP.
Thisisthe
#4
dominant segment
for thisarea
In thisarea
8.2%
of householdsfall
into thissegment
1.4%
of householdsfall
into thissegment
About this segment
Metro Fusion

Who We Are
Front Porches blends household types,
with more young families with children or
single households than average. This
group is also more diverse than the U.S.
Half of householders are renters, and
manyof the homes are older townhomes
or duplexes. Friends and familyare central
to Front Porches residents and help to
influence household buying decisions.
Residents enjoytheir automobiles and
like cars that are fun to drive. Income and
net worth are well below the U.S. average,
and manyfamilies have taken out loans to
make ends meet.
Our Neighborhood
Nearly one in five homesisa duplex, triplex or
quad; half are older single-family dwellings.
Just over half the homesare occupied by
renters.
Older, established neighborhoods; three
quartersof all homeswere built before 1980.
Single-parent familiesor singlesliving alone
make up almost half of the households.
Composed of a blue-collar workforce with a
strong labor force participation rate, but
unemployment ishigh at 11%.
Price ismore important than brand namesor
style to these consumers.
With limited incomes, these are not
adventurousshoppers.
They would rather cooka meal at home than
dine out.
They seekadventure and strive to have fun.
Market Profile
Go online for gaming, online dating and chat
rooms.
Use their cell phonesto redeem mobile
couponsand listen to hip hop and R&B music.
Drinkenergy and sportsdrinks.
Participate in leisure activitiesincluding sports,
indoor water parks, bingo and video games.
Watch Comedy Central, Nickelodeon and PBS
KidsSprout.
Thisisthe
#5
dominant segment
for thisarea
In thisarea
7.5%
of householdsfall
into thissegment
1.6%
of householdsfall
into thissegment
About this segment
Front Porches

2015
2020 (Projected)
Total Population
Thischart showsthe total population in
an area, compared with other
geographies.
Data Source: U.S. CensusAmerican
Community Survey via Esri, 2015
Update Frequency: Annually
2015
2020 (Projected)
PopulationDensity
Thischart showsthe number of people
per square mile in an area, compared
with other geographies.
2015
2020 (Projected)
PopulationChange Since 2010
Thischart showsthe percentage change
in area'spopulation from 2010 to 2015,
compared with other geographies.
2015
2020 (Projected)
Average HouseholdSize
Thischart showsthe average household
size in an area, compared with other
geographies.
Lake Elsinore, California: Population Comparison

2015
2020 (Projected)
PopulationLivinginFamily
Households
Thischart showsthe percentage of an
area’spopulation that livesin a
household with one or more individuals
related by birth, marriage or adoption,
Women 2015
Men 2015
Women 2020 (Projected)
Men 2020 (Projected)
Female / Male Ratio
Thischart showsthe ratio of femalesto
malesin an area, compared with other
geographies.

2015
2020 (Projected)
MedianAge
Thischart showsthe median age in an
area, compared with other geographies.
2015
2020 (Projected)
Populationby Age
Thischart breaksdown the population of
an area by age group.
Lake Elsinore, California: Age Comparison

Married
Unmarried
Married/ UnmarriedAdults
Ratio
Thischart showsthe ratio of married to
unmarried adultsin an area, compared
Married
Thischart showsthe number of people in
an area who are married, compared with
other geographies.
Never Married
an area who have never been married,
Widowed
an area who are widowed, compared
Divorced
an area who are divorced, compared with
other geographies.
Lake Elsinore, California: Marital Status Comparison

2015
2020 (Projected)
Average HouseholdIncome
Thischart showsthe average household
income in an area, compared with other
geographies.
2015
2020 (Projected)
MedianHouseholdIncome
Thischart showsthe median household
geographies.
2015
2020 (Projected)
Per CapitaIncome
Thischart showsper capita income in an
area, compared with other geographies.
Average Disposable Income
Thischart showsthe average disposable
geographies.
Lake Elsinore, California: Economic Comparison

Lake Elsinore
Riverside County
California
USA
Unemployment Rate
Thischart showsthe unemployment
trend in an area, compared with other
geographies.
Data Source: Bureau of Labor Statistics
via 3DL
Update Frequency: Monthly
Employment Count by
Industry
Thischart showsindustriesin an area
and the number of people employed in
each category.
Data Source: Bureau of Labor Statistics
via Esri, 2015

Less than9thGrade
Thischart showsthe percentage of
people in an area who have lessthan a
ninth grade education, compared with
other geographies.
Some HighSchool
people in an area whose highest
educational achievement issome high
school, without graduating or passing a
high school GEDtest, compared with
other geographies.
HighSchool GED
educational achievement ispassing a
high school GEDtest, compared with
other geographies.
HighSchool Graduate
educational achievement ishigh school,
Some College
educational achievement issome
college, without receiving a degree,
Lake Elsinore, California: Education Comparison

Associate Degree
educational achievement isan associate
degree, compared with other
geographies.
Bachelor's Degree
educational achievement isa bachelor's
degree, compared with other
geographies.
Grad/Professional Degree
educational achievement isa graduate
or professional degree, compared with
other geographies.

MedianEstimatedHome Value
Thischart displaysproperty estimatesfor
an area and a subject property, where
one hasbeen selected. Estimated home
valuesare generated by a valuation
model and are not formal appraisals.
Data Source: Valuation calculations
based on public recordsand MLS sources
where licensed
12-MonthChange inMedian
EstimatedHome Value
Thischart showsthe 12-month change in
the estimated value of all homesin this
area, the county and the state. Estimated
home valuesare generated by a
valuation model and are not formal
appraisals.
Data Source: Valuation calculations
based on public recordsand MLS sources
where licensed
Lake Elsinore, California: Home Value Comparison

Best Retail Businesses
Thischart showsthe typesof businessesthat consumersare leaving an area to find. The businesstypesrepresented by blue barsare relatively scarce in the area,
so consumersgo elsewhere to have their needsmet. The orange businesstypesare relatively plentiful in the area, meaning there are existing competitorsfor the
dollarsthat consumersspend in these categories.
Data Source: Retail Marketplace via Esri, 2015
Indexed ValuesFrom -100 to 100

RPRcompilesthe data in thisreport from a variety of sources:
• Censusdata from the U.S. CensusAmerican Community Survey,
provided by data partner 3DL
• Demographic data known asTapestry Segmentation, provided by data
partner Esri. Tapestry classifiesU.S. residential neighborhoodsinto unique
market segmentsbased on socioeconomic and demographic
characteristics.
• Valuation calculationsare based on public recordsand MLS sources
where licensed
• Retail Marketplace data shown in the Best Businessesanalysisis
provided by data partner Esri. Thisanalysiscomparessupply and demand
for specific retail products. The resultsare presented asthe gap between
the two in a location.
Most data typesin thisreport are refreshed on an annual basis. The U.S.
Censussource datesare shown with each chart. The Esri Tapestry Segment
data is2015. The home valuation information isrefreshed monthly.
About RPR
What is RPR?
Comprehensive data, powerful analyticsand dynamic reportsfor membersof the National Association of REALTORS®
100% Owned by REALTORS®
Created by NARfor the sole purpose of providing REALTORS® with the data they need to meet the demandsof their clients.
Learn More
For more information about RPRand our programming, please visit our public website:
http://blog.narrpr.com
About Our Data
RealtorsProperty Resource® isa wholly owned subsidiary of the National
Association of REALTORS® provided exclusively to itsmembers. Thisreport has
been provided to you asa public service by a member of NAR.

Realtor Property Resource Report - Lake Elsinore CA

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Realtor Property Resource Report - Lake Elsinore CA