A lightning talk deliver at The Perl Conference in Salt Lake City, 19 June 2018

1. hi, i’m
@genehack
1 — right or win — tpc 2018 — @genehack

2. do you want to be
right…2 — right or win — tpc 2018 — @genehack

3. or3 — right or win — tpc 2018 — @genehack

4. …do you want to
win?4 — right or win — tpc 2018 — @genehack

5. who saw thestate of the velociraptors
keynote?5 — right or win — tpc 2018 — @genehack

6. here’s something i
noticed6 — right or win — tpc 2018 — @genehack

7. “Any topic a
Perl programmer would be
interested in.”
7 — right or win — tpc 2018 — @genehack

8. “At least
tangentially
related to Perl.”8 — right or win — tpc 2018 — @genehack

9. so…9 — right or win — tpc 2018 — @genehack

10. i gotta
axeyou a question
10 — right or win — tpc 2018 — @genehack

11. if you’re not a
perl
specific group anymore
11 — right or win — tpc 2018 — @genehack

12. why are you
branding
yourself as a perl-specific group?
12 — right or win — tpc 2018 — @genehack

13. “perl”
“mongers”13 — right or win — tpc 2018 — @genehack

14. what the eff is a
monger?
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15. “a person who attempts
to stir up or spread
something that is usually
petty or discreditable”
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16. contrary to what you might have
heard…
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17. effective marketing
is not inherently
evil17 — right or win — tpc 2018 — @genehack

18. if you’re still kinda
struggling
with that concept, think of it like this:
18 — right or win — tpc 2018 — @genehack

19. trying to put
your best foot
forward19 — right or win — tpc 2018 — @genehack

20. is usually a
good idea
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21. what i’m trying to
say21 — right or win — tpc 2018 — @genehack

22. maybe it’s time to let the
whole “monger” thing
go22 — right or win — tpc 2018 — @genehack

23. i run anon-denominational
tech meetup23 — right or win — tpc 2018 — @genehack

24. hack
salem
24 — right or win — tpc 2018 — @genehack

25. here’s the
thing25 — right or win — tpc 2018 — @genehack

26. if you cast a
wider netyou will catch more fish
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27. once you’ve caught the
fish…
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28. it turns out people
are a lot more
responsive28 — right or win — tpc 2018 — @genehack

29. to stuff they hear about from their
friends
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30. in other
words…30 — right or win — tpc 2018 — @genehack

31. a spoonful of
sugar
helps the perl go down
31 — right or win — tpc 2018 — @genehack

32. a/k/a the
moose
strategy32 — right or win — tpc 2018 — @genehack

33. and you never know,
you33 — right or win — tpc 2018 — @genehack

34. might learn about some awesome
non-perl stuff
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35. …which you will (of course) then
stealand bring to the perl ecosystem
35 — right or win — tpc 2018 — @genehack

36. a/k/a the
miyagawa
strategy36 — right or win — tpc 2018 — @genehack

37. also:if you have a nostalgic attachment
to the “monger” thing
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38. you can still
co-brandas a mongers group
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40. tm;dl40 — right or win — tpc 2018 — @genehack

41. cast wider nets
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42. use generic branding
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43. don’t lead with
perl43 — right or win — tpc 2018 — @genehack

44. (five or six)
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45. keeping the monger name might be the
right
thing to do45 — right or win — tpc 2018 — @genehack

46. but at this point, i’d rather
win.46 — right or win — tpc 2018 — @genehack

47. thanks!
47 — right or win — tpc 2018 — @genehack