InMobi Presentation

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The World’s Largest
Independent Mobile Ad Network
Advertiser Sales Deck

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• 31.5 Billion impressions
• 6 Offices
• Live in 115 countries
• 194 Million Consumers Reached
• 170 Employees
• 2000+ Advertisers
We’re a Mobile Ad Network
San Francisco
London
Johannesburg
Singapore
Bangalore
Tokyo

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Smartphone Examples

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A Selection of Advertisers

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Agency Relationships

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Hyper Targeting
Location Based
Video / Rich Media
Massive Scale
SimplicityComplexity
Outdated Pricing
Lack of Standards
Reporting Complexity
Difficult Workflow
Mobile Advertising Today

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Outdated Pricing:
Performance based CPC pricing (Branding value free of charge).
Lack of Standards:
Fully compatibility across all devices, all formats, and countries.
Reporting Complexity:
Third party ad tracking and detailed reporting through our interface.
Complex Workflow:
Full service support from campaign management to in depth research.
Our Solution

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Speed
15,000 Ads Per Second / 20 MS Server Response Time
International
Manage Campaigns in Multiple Regions
Scale
31.5 Billion Mobile Ad Impressions Served Monthly (16.5 Billion APAC)
Analytics
Understand What’s Going On With Reporting
Innovation
Rich Media / Video / HTML 5.0
What’s Important

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Advertiser A Advertiser B Advertiser C Advertiser D
Ad Network
Publisher A Publisher B Publisher C Publisher D
The Ad Network Concept

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The Typical Ad NetworkThe Media
Focused Ad Network
Performance
Focused Ad Network
Ad Request Ad Served Ad Click
Age
Gender
Income
Location
Category
AdROIt
CPC CPA LTV
How We’re Different

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Ad Network Revenue
Impression Fill Rate CPC CTR
How Publishers Make Money

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Scale
Phone OS
Share
Over 31.5 Billion Mobile ad Impressions Served Monthly
• 16.5 Billion impression in Asia Pacific
• Over 10,000 apps and publishers
• Ability to target over 9,000 devices
36%
36%
26%
2%
Nokia OS
Symbian OS
iPhone OS
Other
36%
26%
2%
36%

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15,000 ads per second / 20 ms server response time
InMobi Daily Peak:
15,000 ads per second
average is 7,000
Twitter All Time Peak:
World Cup 2010 was
2,940 tweets per second
Speed
4 Different Server
Co-Locations:
North America
Europe
India
Japan
Vs.

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InMobi achieved the same reach as Facebook in only 9Qs.UserReach(MM)
Huge Growth

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• Reporting features: dashboard, filters, and data export
• Third party ad tracking and support including DoubleClick
• Download tracking and API support
Understand what’s going on with analytics & reporting
AdROIt
Post click tracking
of objects you
define to improve
campaign ROI.
Analytics

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Objectives
• Promote the brand Salto Alto among affluent
women ages 25-44
• Encourage sales of designer shoes
• Lead generation for CRM marketing
Solution
• InMobi ran the campaign targeting exclusively
the audience that the brand was looking for
• We complimented the spend with a broad based
network buy
Highly Targeted Network Buy:
• Targeted only women 25 – 44
• High end devices only
• No media “spillage”
• Only 10% of the clicks
Broad Based Network Buy:
• Incorporated AdROIt™
• 10x increase in clicks
• 35% within target
• Represented 90% of clicks
AdROIt Test Results
AdROIt Case Study Salto Alto

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CUSTOMER
DISCOVERY
YOUR
TARGET
Targeted Buy Complete Buy
Our technology discovers
customers outside of the
targeted buy.
Targeted Buy Targeted Buy
Broad
Network
Buy
AdROIt
Discovered
Customers
AdROIt Case Study Salto Alto

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Smartphone Formats
300x250 pixels
100kb size max
Format: GIF, JPG, PNG
Animated GIF
300x50 pixels
100kb size max
Format: GIF, JPG, PNG
Animated GIF

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iPad Formats
4 Standard IAB Sizes
100kb size
Format: GIF, JPG, PNG
Animated GIF
300x250728x90
160x600468x60

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Feature Formats Calls to ActionTargeting Type
Countries
Carriers
Handsets
Demographics
Technical
120x20 Banner
168x28 Banner
216x36 Banner
300x50 Banner
40 Character Text
Click to Landing Page
Click to Video Play
Click to Lead
Click to Download
Click to Call / Text
Creative Formats and Targeting

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We are 100% compatible with:
With InMobi you get both reach and impact.
Compatibility

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• More Inventory
• Better Tools and Reporting
• AdROIt technology
• World Class Research
• Local Teams
• Full Service Support
Contact Us:
Name
Phone
Email
Why InMobi