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Country evaluation, selection & Foreign market entry strategies,[object Object],GEETA SHIROMANI,[object Object],ASSOCIATE PROFESSOR,[object Object]
Basic foreign expansion entry decisions,[object Object],A firm contemplating foreign expansion must make three decisions,[object Object],Which markets to enter??,[object Object],When to enter these markets??,[object Object],What is the scale of entry??,[object Object],Which is the best mode of entry??,[object Object]
Basic Market Entry Decision- Which Market??,[object Object],200 nation-states  ,[object Object],Different long-run profit potential for firms,[object Object],Size of market ,[object Object],Purchasing power (present wealth),[object Object],Future wealth,[object Object],Benefits cost & risks trade off– rank markets,[object Object],Future economic growth rates,[object Object],Free market system & country’s capacity for growth,[object Object],Stable and developing ,[object Object],	markets without upsurge in inflation ,[object Object],	rates or private-sector debt,[object Object]
Basic Market Entry Decision- Which Market??,[object Object],Value an international business can create in a market,[object Object],Suitability of product for market ,[object Object],Nature of indigenous competition,[object Object],Not widely available & satisfies an unmet need,[object Object],Greater value translates into an ability to charge higher prices & build sales volume more rapidly,[object Object]
Basic Market Entry Decision- Which Market??Process of country 			evaluation & selection,[object Object],Scan for alternatives,[object Object],Choose & weight variables,[object Object],Collect & analyze data for variables,[object Object],Use tools to compare variables & narrow alternatives,[object Object],Make final country Selection,[object Object]
Basic Market Entry Decision – Timing of Entry??,[object Object],Early entry  - Firm enters foreign market before other foreign firms,[object Object],First mover advantage,[object Object],Ability to preempt rivals & capture demand by establishing strong brand name,[object Object],Build sales volume and ride down the experience curve with a cost advantage,[object Object],Create switching cost that tie customers into products & services,[object Object]
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Hinweis der Redaktion

  1. Turnkey project is exporting the process technology to other country . It is most common in pharmaceutical, petroleum refining and material refining industries.