The power of Old and New Media
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A lecture for 120 students leisure and entertainment management which contains three stories: 1) An introduction to the Netherlands Institute of Sound and Vision and open webprojects 2) The slogans of Marshal McLuhan and the significance for new media and 3) an introduction on the concept of transmedia
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The power of Old and New Media
- 1. The Power of Old and New Media Geert Wissink 13.06.2012
- 2. part 1 2
- 3. part 1 part 2 3
- 4. part 3 part 1 4
- 5. part 1 the history of media at sound and vision 5
- 6. 6
- 7. 800.000 hours video, film, radio, music, sounds 7
- 8. 8
- 9. 9
- 12. 12
- 13. First TV broadcast - 2 oktober 1951 13
- 14. 14
- 15. 15
- 16. 16
- 17. In 5 years 1 million visitors 17
- 18. 18
- 19. 19
- 20. 20
- 21. 90.000 HOURS VIDEO 10.000 HOURS FILM 90.000 HOURS AUDIO 800.000 PHOTO’S digitised in the last 4 years till 2012
- 22. ACCESS TO CULTURAL AUDIOVISUAL HERITAGE INTERNATIONAAL PUBLIEK ONDERWIJS ZAKELIJK CROWD SOURCING DIGITALE AUDIOVISUELE RECOMMEND COLLECTIE NEDERLAND ATION DATAMINING DIGITALISERING DIGITALE INSTROOM
- 23. OPEN PLATFORM veel hergebruik via api en op wikipedia
- 24. MOBIELE TOEGANG Mobiele toegang op basis van open materiaal mobiele toegang op basis van Open Beelden platform
- 25. Open Cultuur Data OPEN CULTUUR 2012 hackatons, masterclasses
- 26. Woordentikkertje VIDEO LABELING GAME - Gamification van metadata generatie 430.000 tags toegevoegd in 5 maanden
- 27. PORTAL WEBSITE BEELDENGELUID.NL - Doelgroep publiek - Drupal 7, open code, HTML 5 player
- 28. part 2 the power of media 28
- 29. video ‘Een staat van verlangen’ 29
- 31. A medium is anything that enhances human capabilities 31
- 32. The medium is the message slogan #1 32
- 33. Example: Education Before the alphabet: Repeating and remembering of oral stories After the alphabet: More emphasis on understanding, combining thoughts, ideas 33
- 34. The medium is the massage slogan #2 34
- 35. Explanation People are influenced by the medium 35
- 36. We live in a message slogan #3 36
- 37. Explanation: Information Overload We can’t process all the information that is produced and shown around us anymore 37
- 38. The content of a new medium is an old medium slogan #4 38
- 39. Explanation When a new medium is introduced, we use in the same way we used the old medium Example: When television was introduced, we used it the way radio was made 39
- 40. Horseless carriage syndrome slogan #5 40
- 41. Explanation When a new medium is introduced, we define it with the same words we know. - A car is a carriage without a horse - Twitter is sending sms on the internet 41
- 42. Hot and cool media slogan #6 42
- 43. Explanation McLuhan divides media into ‘hot’ and ‘cold’ media. A hot medium enhances one sense, using high concentration. There is no room for interpretation A cold medium offers still a lot of room for explanation and uses more senses 43
- 44. QUESTION McLuhan Hot: film, radio Cold: television, telephone Twitter? Facebook? 44
- 45. We live in a global village slogan #6 45
- 46. News from 2000 miles away is just as real as news just around the corner - and just as fast delivered on your doorstep 46
- 47. part 3 transmedia storytelling 47
- 48. video ‘Rooksignalen uit een andere wereld’ 48
- 49. TRANSMEDIA Transmedia is a fancy word for a simple concept: “Telling stories across multiple platforms” Tim Kring, creator ‘Heroes’ 49
- 50. TRANSMEDIA = CROSSMEDIA Crossmedia is telling the same story using different kinds of media - but without using the typical characterics of the media for the story. 50
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- 52. 52
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- 56. ACCELERATORS 56
- 58. 58
- 59. THE NEXT STEP IN MEDIA Personal digital storytelling and world building on a virtual / augmented gamelike online platform Google Project Glass 59
- 60. 60
- 61. BUT MAYBE NOTHING NEW .. 61
- 62. WHAT THIS MEANS FOR US We need to capture the extra media as well to preserve to complete story Example: the second screen of Zomergasten 62
- 63. fin this presentation is available on 63 www.slideshare.net/geertwissink
- 64. CREDITS Sheet 51, 52 and 59 are from Social Creature: Presentation Your Life is A Transmedial Experience (http://www.slideshare.net/ socialcreature/your-life-is-a-transmedia- experience-6609259) Photo’s from the Netherlands Institute of Sound and Vision Google AR pictures are from Google blog 64