My presentation on social, local, mobile at XML Bath, 2012

1. The Estuary
Esther Lim
Collapsing Distances, The Estuary
Connecting People
with Social, Local and
Mobile Technologies X Media Lab Bath:
Digital Entertainment

2. The first phase of the hype:
Check-ins and game driven commerce

3. The original Foursquare: Find Friends

4. Foursquare: Gaming elements and more

5. Gowalla: More check-ins and badges

6. 30M users, 65min/day, 62M
check-ins/month
My Town: Foursquare on steroids

7. Local
Discovery of local stores
Retail
Discovery and
comparison
Shopping
Companion
In store experience

12. Mobile device usage is
anticipated to grow

13. So will the number US
mobile social users

14. Explosion of new location based social apps

15. Check-ins still prevalent but
social discovery is the new “sexy”

16. Focus on So Lo Mo Technologies that
connect people in “meaningful” ways

17. Highlight: Proximity based
recommendation engine

18. Glancee: Proximity based recommendations
with less energy consumption

19. Banjo: Proximity based
recommendation engine with more content

20. Highlight: Proximity based
recommendation engine for Android only

21. But something INTEGRAL is
missing...
We are lacking CONTEXT
and MEANING

22. A multi-media
mobile
encyclopedia of
where you are
‣ Uses check-ins and rich
media content sharing
‣ Delivers videos, stories,
images, and audio that relate
to specific places
Add notes or a caption; delete this
if not needed.

23. Wallit uses AR to create a virtual
wall to leave messages for others

24. Local-mobile app
connects
neighbors to build
stronger
communities
through
technology…

25. Enables media delivery to consumers
via inaudible ultra sound frequency

26. ColdCase 1866: Invites exploration of a
town with geo-located delivered content

27. Social, mobile,
local technologies
will be more local,
appealing to niche
segments and
creating stronger
affiliations and
community
through shared
context

28. The Estuary
Thank You!
Esther Lim
The Estuary
Email: esther@theestuarysf.com
Twitter: @geekgrl