The combination of the main magazine product and ancillary texts like the website and billboard are effective in promoting each other. The website address is featured in the magazine to connect the products. The consistent masthead across the magazine, website, and billboard helps establish the brand name and image. The ancillary pieces like the website and billboard directly advertise the magazine, making the visual link between all the products clear and reinforcing the overall THE EYE brand.

1. Evaluation Question 2:
How effective is the combination of
your main product and ancillary
texts?

2. Website Address
 The website address is featured on,
contents page with the subscribe
section. This shows a clear
connection between the two
products because they are all part
of ‘THE EYE’.
www.theeeye.co.uk

3. The Masthead
 My masthead is on the front
cover, contents page,
features page, website and
billboard. This allows the
audience to establish the
name of the magazine which
also helps to establish a
brand image for the
products and brand
awareness within my target
audience.

4. Advertising my Product
 Both my ancillary tasks advertise
my main task; on the ‘Subscribe’
page on my website and on my
billboard. This makes it easy to
visually link all three production
pieces. Again linking them all to
‘THE EYE’ brand.