Weitere ähnliche Inhalte Mehr von Leslie Poston (13) Kürzlich hochgeladen (20) Social Media 101 for Educators1. Social Media 101
for Educators
May 2010, Keene State College
Presented By Leslie Poston
#SM101KSC
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
2. Video Made By
Erik Qualman, Author: Socialnomics
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
3. Overview
✓ Choosing Platforms
✓ Getting Set Up
✓ Posting Etiquette
✓ Following & Friending Etiquette
✓ Terminology
✓ Time Management
✓ Usage Examples and Best Practices
✓ Privacy & Reputation Management
✓ Keeping Up With New Tools
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
4. How do I avoid being
overwhelmed by options?
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
5. Use The Rule of Fives
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6. Pick 5 Platforms For
Your Focus & Energy
}
✓ TWITTER
Starter Pack
✓ FACEBOOK
✓ LINKED IN
✓ BLOG
✓ READER or AGGREGATOR
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
7. OUTREACH = Twitter
GROUPS & INTERNAL = Facebook
KNOWLEDGE SHARE = Blog
LATERAL REACH = LinkedIn
NEW INFO & LEARNING = Reader or Aggregator
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
8. Twitter (Getting Started)
Recorded with Jing, a free screencasting tool that allows you to record and share 5 minute how-to videos
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
9. Twitter (Getting Started)
Recorded with Jing, a free screencasting tool that allows you to record and share 5 minute how-to videos
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
10. Twitter (Making It Useful)
Recorded with free tool Screentoaster.com
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
11. Twitter (Making It Useful)
Recorded with free tool Screentoaster.com
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
12. Twitter (Keeping Up)
✓ Twitter.com +
Search Tools + Lists
✓ Seesmic Desktop +
Search Tools + Lists
✓ CoTweet + Search
Tools + Lists +
YourTeam
✓ Scheduled
Check-Ins
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
13. Facebook
✓ Teacher to Class =
✓ Personal Profile Group
(required)
✓ Teacher to Teacher =
✓ Fan Page School Fan Page
(now “Like”)
✓ Teacher to Student =
✓ Group Page Friend on Profile (limited
(per class) until after grad)
✓ Community Page ✓ College or Department
(passive) Outreach = Fan Page,
Community Page
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
14. Facebook (In Practice)
✓Groups can replace your clunky Blackboard interface
✓Fan Pages can help with college recruiting
✓Groups can help bring alumni together for causes
✓Fan Pages can become a place to inform parents
✓Event Pages can help bring outside community in
✓Content can be shared for broader reach
✓Classes can be taught right online in many cases
✓Papers and Reading can be assigned and discussed
✓Office hours can be held online in chat
✓Upload videos for students to reference later
✓Have students upload content as part of courses
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
15. LinkedIn
✓Educator to Educator
✓Educator to School or Organization
✓Educator to Department
✓Leverage Groups
✓Controlled, lateral networking
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
16. Blog!
Contrary to recent opinion, blogs are not dead.
They remain a great way to demonstrate knowledge, interact with
students and colleagues, as well as to inform parents.
If you can’t afford to host your own, use a free site.
I recommend: WordPress.com or Blogger.com
Signing up and getting started is super easy!
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
17. Reader or Aggregator
✓ Ingest Information ✓ Track Information
✓ Share Information ✓ Commentary
✓ Monitor Personal Use ✓ Develop Your Use Ratio
✓ What Do Others Find ✓ What Do You Find
Important? Important?
✓ Trend Tracking ✓ Social News Filter
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18. You’ve set up profiles and platforms.
You’ve gotten a basic grasp of what each kind is for.
You’ve interacted a little to test the waters.
NOW WHAT?
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
19. What’s The “Best” Way To Interact On...
Facebook?
Etiquette Twitter?
LinkedIn?
Blogs and Comments?
Readers and Aggregators?
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
20. Who the heck are all these people,
and why are they following ME?
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21. Guideposts for Following
& Friending
1. You do not have to follow back every person or company who follows you
2. Using search tools to find topics of interest and people talking about them will net
you a more valuable stream
3. Being engaged and joining conversations, hashtags, and groups will draw more
interesting and useful people into your circle
4. Keeping your follow ratio tight will help you cross various following algorithms and
grow without limits
5. Create and maintain lists of educators etc to sort for yourself and help others find
useful colleagues & organizations
6. Worry less about quantity and more about quality of followers on all platforms (5
people who give great value are much better than 500,000 lurkers or spammers)
7. Slow down! You don’t have to do all of this in the first five minutes. You’ll be happier
if you go at your own pace.
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
23. Facebook & Privacy
(50 clicks, 170 options) infographic ©New York Times
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
24. Self Maintained Silo’d Link Level Sharing
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25. What About My Reputation and Brand Protection?
✓ School Wide Guidelines for Staff
✓ Privacy Education for Students
✓ Learn to Engage Where Issues Occur
✓ Practice Authenticity & Human Business
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
26. Time Management
✓Schedule during regular email checks, make part of daily
routine
✓5 days a week, 7 if you have the bandwidth
✓Do make daily short status updates
✓Don’t stress about daily blog posts
✓Don’t be afraid to declare RSS bankruptcy once a month
✓Answer what you can, you won’t be able to answer every
question or comment everywhere
✓Be patient, it takes about a month to grow your network
to a point where it is interesting and useful
✓Take breaks if you start to feel stressed
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
27. Who’s Doing It Right For Education?
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
28. Basic Social Media Policies In Place
•Washington University
•Adrian College
•Washington State
•Missouri Valley College
•Florida International University
•DePaul University
•Columbia University (not comprehensive)
•Social Policy Generator for College Newspapers
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
29. Social Media Degree Programs
London South Bank University (launched 2008)
Birmingham University (launched 2009)
University of Georgia (Also integrates into work flow)
Some colleges and universities like UNH and SNHU are
just now adding social media to their curricula
Starter Pack: Education User Build
Professors Online
University Quick Search
Financial Aid Information
Admissions Quick List
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
30. Terminology
➡ Follower - someone who opts to listen to your updates on Twitter
➡ Friend - the social media term for a connection on a social network (not always an actual real life friend,
sometimes a coworker or other entity)
➡ Connection - most often used on networks like LinkedIn for someone in your network
➡ Stream - the continuous roll of updates and information on social media
➡ Firehose - what happens when your stream gets noisy and unmanageable with too much information or when
information is going to fast to keep up
➡ Network - your net of connections, friends and followers online
➡ RSS - real simple syndication, a way to have things you are interested in online delivered to you for ingestion
➡ Tweet - a 140 character long status update on Twitter
➡ Update - a status update on other social networks, usually short (140 - 420 characters)
➡ Status - the short messages used on platforms like Facebook and Twitter to tell people what you are thinking,
what’s happening around you or what you are doing, or to converse with people on those platforms
➡ Blog - a shared online website similar in style to a journal with daily, weekly or monthly entries and the ability for
readers to comment and interact
➡ Hashtag - an abbreviation or code starting with the # symbol, used to sort and find conversation about or at a
conference, event, chat or general topic (example: #SMCEDU, #SMBNH)
➡ Feed Reader - a tool used for collecting, sharing and reading the RSS feeds you subscribe to
➡ Aggregator - a tool that collects content and social activity in one place
➡ Direct Message - a private message between two parties
➡ Reply - a public message between two parties
➡ TOS - terms of service agreements, found on every social site and many web sites
➡ Privacy Policy - where a web site or service lets you know what they plan to do with your information and content
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
32. Leslie Poston, Magnitude Media
@leslie or @magnitudemedia on Twitter
800•501•4049 phone | 928•438•5038 fax
leslie@magnitudemedia.net
Co-Author: Twitter for Dummies (Wiley, 2009+)
Contributor: Social Media ProBook (Eloqua)
Author: Grande Guide to Social Advertising (Eloqua)
Author: Social Media Metrics for Dummies (Wiley, 2012)
If you enjoyed my presentation, won’t you recommend me on LinkedIn?
http://linkedin.com/in/leslieposton
Connect with Magnitude Media’s pages also:
http://www.linkedin.com/company/magnitude-media
http://facebook.com/magnitudemedia
http://magnitudemedia.net
©Leslie Poston, All Rights Reserved
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