4. Social
News
Network
Payment Community
Games/Apps GEMPON User
Platform Overview
4
5. Games as main content
Target market: Indonesia
Multiple login/sign up method using OAuth
Discussion board/chatting
Achievement
Multiple payment channel(telcos, bank, voucher)
Preload launcher
Platform Overview
5
7. Less friction for new
user. Play first register
later
Login/Sign Up
Connect using popular social
network or sign up with mobile
number
Dashboard
Profile Forum/Community Friends
Platform Maps
7
8. User Acquisition
• Viral link (facebook/twitter)
• Mobile Ads
• SMS Blast
• Telco Promotion
• Brand Cross-promote
• Game using Celebrity
Payment method
• Telco(XL, Telkomsel, Indosat, etc)
• Bank(BCA KlikPay, Mandiri ClickPay, etc)
• Voucher(Indomog, Gudang Voucher)
Collaboration with external developer
• API
• Share revenue
• Promotion(internal/external)
Extra Stuff
8
9. Developer Platform
Hassle free
• Easy to integrate API
• Works on most mobile phone(w/browser)
30%
• Big share percentage
• Analytics
70%
Games for everyone
• 5 Initial game at first release
• Big opportunity for other publisher/developer
• Promoting new game to existing user
Football Saga Effect
• Huge fan base ready for transfer to the platform
• Player have to use new platform for mobile device
Developer Benefit
9
10. User Projection
1200000
1000000
800000
600000
400000
200000
0
2012
User Projection(minimal promotion)
10
11. Free to Play (F2P)
Ads
SMS subscribe for extra feature
In-App purchase
Virtual Items
Collection
Conveniences
Enhancement
Time reduction
Treasure Box/Gacha
Monetize
11