1. How to increase your companies
ROI with the right Contact Form
: Speaker :
Thomas Giella

2. Thomas Giella
• Building websites since 2007
• 99% Conversion to WordPress in 2012
• Associated of Science in Drafting & Design
• Bachelor of Arts in Management
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3. Thomas Giella
• Sold Giella Customs LED Lighting in 2011
• Owner of Gear Spinners Web Design and
Development
• Owner of startup TechSoft Academy
• Owner of Tampa Bay Installs
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4. What is WordPress?
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5. • Founded in 2006
• Powers 24% of the world’s websites
• Powers 60% of the CMS market
• 16-million new WordPress websites are
created every month
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6. What is a Contact Form?
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7. Classic Contact Form
• Name
• Phone Number
• Email
• Summary
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8. What is ROI?
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9. • Definition: Benefit to the investor
resulting from an investment
• Meaning: You made a profit from your
original investment
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10. Helpful Hints
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11. • Negative Conversion: companies that use
captchas might be losing out on 3.2% of
all conversions from their forms.
Kill the captcha
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12. • Negative Conversion: going for the
obvious will cost businesses at least 3% of
their conversion rate.
Don’t ask users to “Submit”
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13. • Negative Conversion: marking the phone
number field as optional decreased form
abandonment rate from 39% to 4%
Don’t ask for phone numbers
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14. • Positive Conversion: go from
4 fields to 3 fields to
possibly increase your
conversion by 50%
Fewer form fields
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15. Today’s Contact Form
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16. Personal License
$39 per year
Business License
$99 per year
Developer License
$199 per year
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17. Integrations
• Payment Gateways
• Email Marketing
• CRM and Accounting Software
• …to name a few
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18. Payment Gateways
Stripe PayPal
Authorize.net
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19. Email Marketing
AWeber MailChimp
• Call to action button
• Newsletter
• Email Campaign
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20. CRM
Agile
Capsule Highrise
• Call to action button
• Newsletter
• Email Campaign
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21. Confirmations &
Notifications
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22. Simple Confirmation Page
“Thanks for contacting us! We will get in touch with you shortly.”
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23. Content Confirmation Page
Thanks for contacting us! We will get in touch with you shortly.
You’re Invited to our
Grand Opening
July 28, 2015
Noon-3pm
Free golf Game to the
first 10 people
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24. Email Notifications
Hello {Name},
Thank you so much for contacting us. We strive to return all emails by phone,
{phone}, if provided.
Thank you,
Management
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25. Advanced Forms
: Thinking outside of the box:
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26. Upload Files
Allow clients to upload files to your
site, which redirects the file to your
Dropbox account
Polls & Surveys
Instead of using another plugin of
piece of software for polls, use the
forms software you already have
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27. What contact form is
right for your industry?
: With so many options… :
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28. Real Estate
• Name
• Phone Number
• Email
• Address
• Sq. Ft. of House
• Bedrooms & Bathrooms
• Price Point
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29. Website Developer
• Name
• Phone Number
• Email
• Website URL
• Do you already have a website?
• Do you already have hosting?
• Budget
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30. Print Designer
• Name
• Phone Number
• Email
• Product Selection: card, trifold, logo?
• Budget
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31. Questions
: Really…none?!?!? :
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32. Thank You
: Thomas Giella :

33. Thomas Giella
Website design, development, and training courses available
(813) 235-0554 ext 1000
www.GearSpinners.com
#GearSpinners