OTT & Multiscreen - Turning Internet Threats into Entertainment Opportunities
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20 years Int'l Sales & Marketing. Check out my blog "Digital Video for the Digital Generation": www.dusil.com • The entertainment landscape has changed more in the last decade, than in the 60+ years of broadcast. Much of this disruption can be attributed to the growth of the internet. From this infrastructure, several battles are raging under the feet of consumers; Broadcast has a new adversary called OTT (Over the Top Video); ISPs are struggling to keep up with bandwidth demands of video; mobile infrastructures have also witnessed significant changes in consumer behavior as applications overshadow handset features. This presentation explores the various battles taking place between the communication, computing and entertainment industries. The global landscape in subscriber behavior continues to change rapidly, and OTT has the potential to be at the center of it all.
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OTT & Multiscreen - Turning Internet Threats into Entertainment Opportunities
- 2. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 2 View this video presentation from our Web Seminar Series, or download the native PowerPoint slides, here: • http://gdusil.wordpress.com/2014/03/12/turning-internet-threats-into- entertainment-opportunities • http://gdusil.wordpress.com/ Additional presentations, white papers, and spec sheets can be found on our corporate web-site, here: • http://www.visualunity.com/en/resources/ Download the Original Presentation - Turning Internet Threats into Entertainment Opportunities
- 3. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 3 Digital Industry Evolution Capacity 100+ Exabytes* 70% is video Entertainment 1.8b+ TV’s Connected** Devices 30b+ Devices*** “Internet of Things” Connectivity Data People Internet Generation 90’s & 00’s 10’s Digital Society Sources: *Cisco, **Informa, ***ARM, by2016
- 4. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 4 Industry Wars Front Lines • Subscriber Ownership • Industry Relevance • Revenue Protection Computing Entertainment Communication
- 5. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 5 LicenseOwnView Evolving Consumption of Entertainment
- 6. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 6 Broadcast Over the Top Internet Broadcast Services TV Cloud Services S T B router “OvertheTop” PC Tablet mobile
- 7. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 7 Channel Hopping Search & Discover |
- 9. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 9 Cutting the Cord Increased Spending 22% Spending Unchanged 63% Reduced Spending 8% Eliminated Spending 7% Global Subscription Changes Cut the Cord Ericsson -TV &Video, Changing theGame ('12) 0% 20% 40% Not Watching Enough TV Only Using Internet Services Saving Money No Suitable Packages Reduced Spending Reasons
- 10. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 10 Subscribers ISP vs. OTT Subscribers Networking Entertainment Infrastructure ISP Cost ISPOTT ISPCostdue toOTT
- 11. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 11 61% 79% 9% 1% 0 200 400 millions InternetSubscribers('12) ISP OTT Sources: Sandvine, Cisco, GCI, Internet World Stats Netflix penetration numbers are for the USAonly. AssalesinOTT increase,ISPshave theburdentoinvest inbandwidthtokeep upwithdemand 13 45 80 160+ 0 50 100 150 Europe North America Netflix HD Top 1% GBperMonth Internet Penetration Opportunity Internet Usage
- 12. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 12 Without OTT Europe Uses… • Web streaming • YouTube • P2P Sharing Internet Usage - USA vs. Europe Sandvine-GlobalInternet PhenomenaReport(12.2H) 0% 10% 20% Europe USA Opportunity
- 13. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 13 NetNeutrality Internet Governance Video will be 70% of Global Traffic by 2016 • 11.0 billion HD movies* 0 20 40 60 80 Exabytes OtherData Web,email,Data P2PFileSharing Internet Traffic Forecast OtherVideo TV&LiveInternet Short-formVideo Long-formVideo Cisco -Visual Networking Index, Forecast &Methodology ‘11–’16 *Using anaverage of6GB for a1080p movie InternetGovernance: DataDiscrimination,Traffic Shaping,BandwidthCaps, Blocking&Filtering, PremiumRates,etc.
- 14. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 14 Mobility Apps Mobile Telephony Interaction 3apps:voice,text,contacts Distribution Operator MobileOperator Differentiation High (speed&performance) Handset Differentiation Reliability& QualityofService Purchasing Phone-centric Mobile Lifestyle 1+millionapps:allneeds Internet Low (price&consumption) UserExperience, Efficiency&Flexibility App-centric
- 15. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 15 BitTorrent 12% Cyber lockers 5% Legitimate 76% eDonkey, gnutella, other P2P, UseNet, 7% Pornography 36% Films, 35% TV, 13% Games, 7% Software, 4% Music, 3% Anime, 1% Other, 1% Top 10K torrents Internet Piracy Entertainment Industry Envisional - An Estimate of Infringing Use of the Internet (11.Jan)
- 16. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 16 NapsterShuts down@26m users 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 1999 BitTorrent Inc.announces150m active users(Jan‘12),growingat 50%peryear An Internet Piracy Epidemic? Napster KaZaA Megaupload BitTorrent KaZaApeaks @34musers Megauploadshuts down@180musers
- 17. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 17 Relative Release Windows for Premium Content USA USA USA USA USA USA 241 2 3 4 5 6 70 Own Rent PayTV TV months Cinema International VoD Int’l Int’l Int’l Int’l Int’l Head-end Long-tail Revenue
- 18. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 18 IllegalFrustrations • Poor quality & corrupt files • Incomplete bundles • Content management • Security issues • It’s illegal! • Content Availability • No Complex DRM • Content Portability • It’s Free! • Enhanced User Experience • Personable & Interactive • Recommendation Engines • Quality Consistency • Piece of Mind: “A goodcitizen” • Lack of Availability • Attractive Price • Content Upgradability • One-Stop-Shop IllegalMotivators LegalMotivators LegalFrustrations
- 20. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 20 Social Influence on Consumption 0% 20% 40% USA Europe How Subscribers Consume Internet Content Watch Suggested Videos Read Ratings & Reviews Read Online Forums Read Blogs Listen to Suggested Music View Photosharing Sites Listen or Watch Podcasts Forrester -Boost Your Content Ecosystem With Video (12.May)
- 22. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 22 Computing OTT Binds All Three Industries Entertainment Communication
- 23. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 23 OTT Evolution - Content Discovery Viewing Stats Social Media Buying Behavior Preference “YourLikes& Dislikes” Reviews, News,& Ads Collaborate “viewers liked” “Friend’s liked” ARecommendation Engineisnotjustabout ContentSuggestions It’saboutaMeaningful &PersonalEngagement
- 24. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 24 Coms Video Music Gaming Storage Productivity Social Media OTT Evolution – More Than Video OTTwillbring thefutureof Entertainment totomorrow’s DigitalSociety
- 25. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 25 Coms Video Music Gaming Storage Productivity Social Media OTT Evolution – More Than Video OTTwillbring thefutureof Entertainment totomorrow’s DigitalSociety
- 26. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 26 OTT, 9% TV & Video, 91% 2017 OTT - 37b US$ by 2017 Market - Broadcast & OTT CAGR = Compounded Annual Growth Rate TV & Video market estimated at $395b globally, by 2017 0 10 20 30 billionUS$ Transaction Subscription Advertising Global OTT Forecast '11-'17
- 27. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 27 Tier 2 • Horizontal: National Companies • Vertical: Regional Broadcasters, Affiliates, Aggregators, MSO (i.e. Cable operators) OTT Evolution - Vertical Tiers Tier1 • Horizontal: Global Companies • Vertical: Broadcasters, Telcos, Enterprises Tier3 • Horizontal: Regional Companies • Vertical: Online Retailers, Faith, Higher Education,
- 28. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 28 Online Video – Market Opportunities OTA = Over the Air OTT = Over-the-Top Content NetworkOperators Enterprise Content Creation Delivery Corporations Government Non-Profit Satellite HousesofWorship Education Media Companies Cable OTT Distribution Theatre Broadcasters Radio CDN Cinema OnlineMedia ConsumerBrands Production Music Freelance FilmStudios Advertising Events
- 29. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 29 USA Europe,Canada,Asia 18-24 months behindUSA EmergingMarkets 36-48 mths behindUSA OTT Evolution
- 30. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 30 Broadcast Web Film Video Image DB Audio Disc Scheduler Live VoD Metadata Transcode Profiles Bitrate Frame Rate Dashboard Analytics Report ManagementRelationship Recommendation Search Rate LinkShield GeoIP DRM Gateway Payment Ads Adaptive Optimized Live Streaming Tiered Storage Portal Player Apps eShop Responsive STB Social Secure Library Search Create Contribute Manage Deliver Consume SaaS PaaS
- 32. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 32 Synopsis – Turning Internet Threats into Entertainment Opportunities • The entertainment landscape has changed more in the last decade, than in the 60+ years of broadcast. Much of this disruption can be attributed to the growth of the internet. From this infrastructure, several battles are raging under the feet of consumers; Broadcast has a new adversary called OTT (Over the Top Video); ISPs are struggling to keep up with bandwidth demands of video; mobile infrastructures have also witnessed significant changes in consumer behavior as applications overshadow handset features. This presentation explores the various battles taking place between the communication, computing and entertainment industries. The global landscape in subscriber behavior continues to change rapidly, and OTT has the potential to be at the center of it all.
- 33. ©2014 gabriel@dusil.com gdusil.wordpress.com Page 33 Tags - Turning Internet Threats into Entertainment Opportunities • BitTorrent, Blu-Ray, Broadcast, Connected TV, Copyright Infringement, Digital Millennium Copyright Act, Digital Rights, Digital Video, DMCA, DRM, File Sharing, Gabriel Dusil, Internet Piracy, Internet Video, KaZaA, Linear Broadcast, Linear TV, Megaupload, Megauploader, Motion Picture Association of America, MPAA, Multi-screen, Multiscreen, Napster, New Media, Online Video, Online Video Platform, OTT, Over the Top Content, OVP, P2P, Peer to Peer, piracy, Piratez, PlayReady DRM, Recording Industry Association of America, RIAA, Search & Discovery, Search and Discovery, second screen, Smart TV, Social TV, TV Everywhere, Visual Unity