• Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": dusil.com • Building a new Video Streaming service starts from understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS)

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GabrielDusil
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gabriel@dusil.com
Entertainment
Streaming
Challenges

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EntertainmentStreamingChallenges
DownloadtheRecordedVideoPresentation
ortheNativePowerPointSlides,here:
•http://dusil.com/

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Agenda-COBS
Opportunities Behaviors
Challenges Strategies

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Agenda-COBS
Opportunities Behaviors
Challenges Strategies

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Challenge–MusicRevenueDecline?
Online have not
offset the decline
in disc sales
 “Digital single sales
growth is slowing:
we almost reached
1.4b in ‘12 but it is
unlikely that they will
reach 1.5b in ’16
before they begin to
decline”
- Billboard
http://www.billboard.com/biz/articles/news/digital-and-
mobile/1521562/building-the-100-billion-music-business-guest-post-by
4
14
24
0.2
0.6
1.0
1998 2000 2002 2004 2006 2008 2010
billionUS$
Unitsbillion
CD & Singles - Global Revenue & Units
Digital
Revenue
Physical
Revenue
CD
Units
Singles
Units

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Challenge–MovieRevenueDecline?
0
5
10
15
20
2000 2002 2004 2006 2008 2010
Spending(billionsUS$)
Digital & VoD
VHS Sales
DVD rental
DVD sales
Blu-Ray rental
Blu-Ray sales
Source:Rentrak&DigitalEntertainmentGroup

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Challenge-ReleaseWindows
forPremiumContent
USA
USA
USA
USA
USA
USA
241 2 3 4 5 6 70
Own Rent PayTV TV
months
Cinema
International
VoD
Int’l
Int’l
Int’l
Int’l
Int’l
Head-end
Long-tail
Revenue

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Moviesarenotagrowthbusiness…
95%oftherevenue for 98%
ofmovies aregenerated
inthefirst17days.
JeffreyKatzenberg,CEODreamWorks
http://variety.com/2014/film/news/jeffrey-katzenberg-predicts-3-week-
theatrical-window-in-future-1201166052/

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Onthe18thday,movieswillbe
availableeverywhereubiquitously…
Acinemareleasewillbe$15,a75”
TVwillbe$4,and$2onsmartphone.
JeffreyKatzenberg,CEODreamWorks
http://variety.com/2014/film/news/jeffrey-katzenberg-predicts-3-week-
theatrical-window-in-future-1201166052/

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10
NapsterShuts
down@26m
users
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
1999
BitTorrent Inc.announces150m
active users(Jan‘12),growingat
50%peryear
Challenges–TheInternetPiracyEpidemic?
Napster
KaZaA
Megaupload
BitTorrent
KaZaApeaks
@34musers
Megauploadshuts
down@180musers

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Synopsis– EntertainmentStreaming
Challenges
 Check out other white papers, video presentations, and opinion pieces from
my blog “Digital Video for a Digital Generation": dusil.com
 Building a new Video Streaming service starts from understanding the market
landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses,
Opportunities & Threats. But dissecting the challenges in the Video streaming
industry is about understanding problems, before a solution can be formulated.
Creating a gap-analysis is the next step in recognizing opportunities in this rapidly
changing market space. Then, examining subscriber behavior ensures that we look
through the lens of the consumer. Once those steps are completed, we can
formulate a strategy to build an innovative and competitive video streaming service.
This presentation takes a modern market approach for video streaming through an
assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS)

13. ©2015 gabriel@dusil.com
www.dusil.com
13
Tags– EntertainmentStreaming
Challenges
 2nd Screen, Broadcast, COBS, Connected TV, Digital Rights, Digital Video, DRM,
dusil.com, Entertainment Streaming Behaviors, Entertainment Streaming
Challenges, Entertainment Streaming Opportunities, Entertainment Streaming
Strategies, Gabriel Dusil, Internet Video, Linear TV, Multi-screen, Multiscreen,
Online Video Platform, OTT, Over the Top Content, OVP, Recommendation
Engine, Return On Investment, ROI, Search & Discovery, second screen, Smart
TV, TCO, Television, total cost of ownership, TV Anywhere, TV Everywhere,
Video Streaming