1. Building Public Facing Websites with SharePoint 2010 Prepared for ILTA’s SharePoint for Legal Symposium June 16th, 2010 George Durzi Principal Consultant george.durzi@claritycon.com http://tinyurl.com/gdurzi

2. About Clarity 15+ year old/65+ person ISV & software development consulting firm Focus on delivering solutions on Microsoft platform; Microsoft Gold Certified Partner Privately owned Interactive design and custom software engineering services

3. Agenda Why SharePoint Architecting a Public Facing SharePoint Site What’s new in SharePoint 2010 WCM Building Blocks Development Tools and Tips Web Analytics and Search Engine Optimization

4. Why SharePoint Choosing the right content management system for your website

5. Ferrari

6. AMD

7. WMS Gaming

8. Why SharePoint You probably already own it You probably already have it deployed Leverage your existing investment Leverage your development experience Content authoring and approval workflow Content deployment Search

9. Architecting a Public Facing SharePoint Website Firewalls, Domains, Servers, Databases, and Accounts

10. Topology

11. Topology Don’t do a single-server SharePoint install Can’t expand and add servers In the DMZ Active Directory domain SQL Server Leverage production Exchange server Firewall rules

12. Backup Strategy Authoring environment This is the master copy of your website Use content deployment to recreate website Publishing environment Restore from authoring environment Need a different backup strategy than authoring Test! Test! Test!

13. Licensing Implications Authoring Environment SharePoint CAL Standard / Enterprise Publishing Environment SharePoint for Internet Sites CAL Standard / Enterprise FAST Search Windows and SQL Server licensing SharePoint 2010 Edition Comparison

14. Building Blocks Site Definitions, Master Pages, Page Layouts, and Style Sheets

15. Start from Scratch, But Don’t bother with OOB templates Build your own Site definitions Master pages Style sheets Content types Page layouts Leverage SharePoint Community resources

16. Building Blocks

17. Building Blocks

18. Master Pages and Page Layouts Master Pages 1 or 2 Landing page Content pages Content Types 1 – very generic Page Layouts Contain columns from the Content Type Optimal number 5 to 7 Less than 5  Content too generic More than 7  Designers got a little carried away Consider maintenance

19. What’s New in SharePoint 2010 Web Content Management

20. Authoring Experience Improved content editor Office Ribbon Improved browser support for authoring Well-formed markup Control what content authors can do Improved reliability of Content Deployment

21. Rich Media Integration New web parts Media Video Silverlight Support for streaming media Specialized libraries for media assets Tailored to images, video, etc. Still need to build your own Flash web part

22. What Else Managed Metadata tagging Dynamic Content Improved web analytics Social tools Rating Tagging

23. Development Tools and Tips

24. Who Does What Multiple ways to perform the same tasks Developers – Visual Studio 2010 Site definitions Master pages Page layouts Style sheets Custom solutions and utilities Deployment and build scripts

25. Who Does What Content Authors – SharePoint Designer 2010 Author content Master pages Page layouts Style sheets SharePoint Designer workflows

26. Development Experience

27. Content Ownership Neither way is more “right” than the other Both are almost always used Who owns what? What are the implications? Source control – where does the content live? Ability to recreate site from a starting point Some content becomes obsolete immediately after go-live Backup strategy becomes even more important

28. Developers The code will change after the site goes live Expect it Plan for it Structure your WSPs accordingly 1 big WSP with everything? A separate WSP for every chunk of functionality? Somewhere in the middle …

29. Web Analytics Measure, Enhance. Repeat.

30. SharePoint Web Analytics Built in analytics are great for search Search term hits and misses Search best bets Built in web analytics Good for raw usage stats Integrate 3rd party analytics, e.g. Omniture Integrate tracking script into page layouts Track behavior of users across your site Analytics mayaffect site performance

31. Search Engine Optimization Free webmaster tools Google / Bing Tells you what the search engines look for Recommend fixes Easy to implement Sitemap.xml SharePoint URLs Not the prettiest … Implement search engine friendly URLs

32. Summary Decide is SharePoint is the right platform for your website Be aware of hardware, software, and licensing requirements Have a backup strategy Identify roles of developers and content authors Several options for analytics and SEO

33. Questions

34. Building Public Facing Websites with SharePoint 2010 Prepared for ILTA’s SharePoint for Legal Symposium June 16th, 2010 George Durzi Principal Consultant george.durzi@claritycon.com http://tinyurl.com/gdurzi