The Changing Context of Music Videos

How are contemporary media issues changing ‘the music video’? Year 13 Media Academic Workshop Autumn 2009

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Mass Audience to Fragmented Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]

Changes in Music and Television ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Proliferation of user-generated content; Rise of online video

Fan videos ,[object Object],[object Object],[object Object],[object Object]

Fan videos – Daft Hands ,[object Object]

Media1.0 and Web1.0 Producer Audience Traditional model of media communication, production and consumption Unidirectional relationship between producer and audience Media texts

Web2.0 Producer Audience Audience Web 2.0 model of media communication, production and consumption Audience Audience Audience Audience OR…? Web2.0 = sites of user-generated content (e.g. YouTube/ Flickr) and the consequential shift in relationship between producer and audience. Media texts

From ‘audience’ to users/ prosumers/ producers/ prod-users ,[object Object],[object Object]

‘Guerrilla’ Music Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Radiohead video competition ,[object Object],[object Object],[object Object],[object Object],[object Object]

Task ,[object Object],[object Object],[object Object],[object Object]

Title: How are contemporary media issues changing ‘the music video’? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Changing Context of Music Videos

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The Changing Context of Music Videos