More Related Content Similar to An Open Platform Strategy for NTT DoCoMo (20) More from Garrett Dodge (6) An Open Platform Strategy for NTT DoCoMo1. An Open Platform Strategy 15.914 Winning in Tech Markets Garrett Dodge May 12 2008 4. Japan Mobile Market Overview Commoditized market Market Revenue Anticipated Market Size Growth Opportunity (BĀ„/year) Data Voice Data Voice Market ARPU (Average Revenue per User) (Ā„/year) (year) (year) (Source : Nomura Institute) 2006 2011 (anticipated) * M-contents : Entertainment (Ring tone, game, etc) + Info (news, weather, etc) 2006 2011 CAGR Mobile Telecomm. 70,000 72,000 0.6% M-Solution 6,460 17,000 21.4% M-Commerce 4,600 12,300 21.7% M-Contents 3,324 3,873 3.1% M-Ad 406 1,440 28.8% M-Payment 154 385 20.1% Sum 84,944 106,998 4.7% Mobile Telecomm M-Solution M-Commerce M-Contents M-Ad M-Payment 20. Questions "Every time a closed system opens, it begins to interact more directly with other existing systems, and therefore acquires all the value of those systems." Kevin Kelly, ā New Rules for the New Economy ā 22. Japan Mobile Market Overview 1 Big + 1 Middle + 1 Small Competitive Structure (Source: NTT Docomo website) Market Share (Acc. Subscriber) Market Share (Net Addition) Competition Since MNP (2006.10)