Vitrina Store aims to transform vacant or rented shop windows into powerful interactive digital displays for advertising and experiential retail. This will allow (1) advertising companies to project multiple physical and online stores across many locations on-demand; (2) shops to generate extra revenue from digital displays and analytics; and (3) advertised businesses to gain new marketing channels and revenue streams without maintaining a physical presence. The solution provides immersive and engaging shopping experiences to capture consumers, real-time analytics, and opportunities for instant sales through interactive games and flash deals.

1. Give consumers a one-of-a-kind
interactive buying experience
VITRINA ST RE
Buy as you walk by...

2. The idea of
DOOHA!
(Digital-Out-Of-Home-Advertising)
Experiential Retail is the Future
We aim shops that are vacant or already rented, located close
to squares, shopping centers, metro stations, airports, super
markets, health clubs, public spaces, cafes, etc. to create
synergies and transform their display windows into powerful
interactive surfaces that serve ads and more!
We empower advertising companies to project & advertise any:
1. Physical store
2. Webstore
3. e-Shop
to multiple physical locations on-demand.
Vitrina Store reshapes DOOHA forever!
Make sure you reach your audience...

3. The RETAIL idea
Transform Shop
Windows into
interactive retail
displays & e-shops
Smart features:
★ Interactive display
★ Dynamic advertising & offers
★ On-the-spot shopping
★ Real-time captivation with:
○ People counting
○ People tracking
○ Face detection
○ Facial expressions
★ Analytics
We transform any shop window into live ”smart touch devices”
to provide an immersive interactive shopping experience. Users
participate in a dynamic shopping environment that engages
them, leading to increased sales.
For instance, you may host not only a new advertising
campaign but also an interactive game and engage your
audience in ways not thought possible, till today.
Window shop projections are hard to miss!Vitrina Store redefines the
retail experience and extends
the advertising capacity by
carrying it out to the streets.

4. Business model
Win - Win?
Absolutely!
Business Model
Customers:
A. Shop owners
B. Advertising companies
C. Advertised businesses
Shop-to-shop:
The advertising company creates deals with shop owners at multiple strategic
locations and transforms their windows into interactive e-shops.(Vitrina Store
gets commissions per display transaction)
Positive Impacts
A. Shop owners:
❖ Generate extra revenue
B. Advertising companies:
❖ High exposure (multi-presence in various locations)
❖ Target audience effectively (analytics)
❖ Per customer campaign over content (Overlay)
C. Advertised businesses:
❖ Market penetration (new revenue streams)
❖ No need of physical presence (no utility costs, etc.)
❖ No extra staff (zero payrolls)
Local communities strengthen economically utilizing sharing economy - a new
revenue stream for the digital era!
VITRINA ST RE

5. business benefits
“All you have to do is walk out the door
for lunch and notice the number of
vacant storefronts and they tend to be
in prime areas, in major thoroughfares,
and they’re unused space so why not get
in there and put a message in there?”
Peter Sherman, managing director of BBDO - San
Francisco, part of the Omnicom Group.
THE NEW YORK TIMES
1. Run multiple campaigns on-demand
2. Modify content as often as you like in real-time with the
click of a button
3. Access from anywhere
4. Hyper-targeted messages
5. Ability to schedule per case
6. Scalable & cost-effective
7. New channel of presence
8. Save time (creative lead times are short & effective)
9. Real-time analytics
10. They can’t be blocked
11. Combined with other smart technologies to boost
attendance and sales (Shoprise Me!)
Advertising companies

6. business benefits
Think Global act Local
1. Schedule & plan once, advertise everywhere (location-based)
2. Zero maintenance - high durability & flexibility
3. Complete control of your message. Capitalize traffic of
potential customers at the spot. Trigger buyers with flash
deals and short-term discounts
4. Higher ROI (a static advertisement has the cost of production
of the vinyl, set up fees, etc. while a digital advertisement has
essentially zero production costs, as it can all be created on a
computer and uploaded instantly)
5. Excellent tool for market penetration strategies due to refined
analytics per location
6. “Know Your Customer” - Dynamic market segmentation:
Number of customer visits, where, when, how many
add-to-basket or purchase, how many stand and stair, etc.
7. Extended working hours 24/7/365 (with no additional costs)
Advertised businesses

7. Profitable
Solution
Digital Window shops are…
1. Easy to set up & flexible to use
2. Exciting for your customer’s experience as they interact with
hand gestures on the window in real-time
3. Collecting data on shoppers and prospective buyers in
real-time (analytics)
4. Commiting engagements from potential buyers (on-the-spot)
5. Using data to create dynamic offers in real-time, according to
circumstances such as location, demographics, etc.
6. Increasing publicity and extending marketing
7. Altering attention from a feature-based selling point of view
to an immersive shopping experience
Elevating shopping to new heights!

8. Thank you!
Consumers on the move… Be, where your audience is!
VITRINA ST RE
Buy as you walk by...