5. It’s not TV, it’s digital signage
In the POS
Far from the POS
Specific Content
Generic Content
Live Data
6. It’s not TV, it’s digital signage
DS content can be adapted Full-motion DS ads have more
depending on regional or local impact
interests, demographics and
buying patterns
DS audiences are ‘ready to act’,
while all other media audiences
are passive ‘potential
consumers’
DS ad spending is easier to
account for, as it can be tracked
directly to sales uplift
10. 19 Locations
Isla Verde De Diego Plz Carolina Mayaguez Mall
Norte Shpg Miramar Campo Rico Mayaguez Town
Plz Américas Monte Mall Colobos San German
Altamira Río Hondo Plz Caribe Cabo Rojo
Señorial Trujillo Alto Rambla
11. 8 Locations
Manatí Santa María
Vega Baja Cidra
Sta. Juanita Bayamón Juana Díaz
Bayamón Gardens Ponce