3. What is Social Media?
Business Benefits
Types:
Twitter
Linked In
Facebook
Blogging
Social Bookmarks
Article Marketing
Email Marketing
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4. Approach to Social Media
Steps to build a successful campaign
1 Brand Identification
2 Differentiation
3 Quality over quantity
4 Frequency
5 Content
6 Consistency
7 Reciprocal Value
8 Analytics
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6. Agenda
Twitter: 6 million unique monthly visitors and
55 million monthly visits
Linked In: 47 million registered users, spanning 170
industries
Facebook: 300 million active users, more than 10
million users become fans of Pages each day
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7. Twitter
Mobile Blogging
Top 50 most popular sites
160 character tweets
Audience
www.twitter.com
15 character name
Use Keywords
Use business name
Specific
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8. Twitter: Initial Profile Set Up
Account
Add URL
Optimize bio and use all
160 characters allowed
Location will help networking
Option to make private
Add Mobile Number to allow
mobile tweeting
Upload picture or logo
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10. Twitter: Beyond the Basics
Find people
Search by name/profile name/industry/location
Through email lists (Gmail, Yahoo or aol)
Customized Backgrounds
Text Codes
Additional Resources
Social Oomph (Tweetlater)
Tweetdeck
Twitterrific
Twitter Grader
Summize
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11. Linked In
Professional Branding
Connections and Groups
www.linkedin.com
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12. Linked In: Setting Up Your Profile
Fill in current position/company information
Skip adding connections for right now
Confirm Email
Set up Profile
Import Resume or manually type in experience and school
Add professional picture
Add URLs (up to 3)
Customize current job and industry to appears as you desire
Update status frequently
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14. Linked In: Ways to Grow and Expand
Add Connections
Import email
Search profiles
Join Groups
Industry
School
Target market
Post in Groups
Q&A section
Answer and post
Expert status
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15. Facebook
Dynamic Social Platform
Most Interactive
Personal Pages
Group Pages
Admin Person
5,000 limit
Can make private
Business Pages (Fan page)
http://www.facebook.com/pages/create.php
Fill in business name
Next: asked if have a personal
page (answer accordingly)
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16. Facebook: Setting up your page
Add Information
Add photos
Upload main image
Add text to left box
Post greeting on wall
More = Better
Publish Page
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17. Additional Facebook Applications/Resources
Link updates between twitter and facebook
Add events to page
Invite people to become a fan
Add widgets
Fan Page to website
RSS Feeds
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18. Staying in Touch
Connect with us to show us your progress!
http://www.linkedin.com/in/cherylamaya
http://twitter.com/EntrepEntourage
http://www.facebook.com/pages/Entrepreneurs-Entourage/146600152327
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19. Do You Want More?
Let our Entourage help you grow
and maintain these Social Media
campaigns are more!
Everyone is encouraged to call
us for further implementation.
All class participants will receive
a free hour of work on a social
media campaign when you sign
up for a maintenance package
Page 19
20. Please complete the survey being
distributed by the volunteers.
Surveys may be returned to the
volunteers or at the Registration
Desk in Ballroom A.